This may be the most refreshing and refined product launch held by Midea Air Conditioner. There is no accumulation of data, no special talk about product features, no alarmist market arguments, and no targets for fighting with a strong atmosphere of quagmire. Suddenly discovered that Midea's air conditioner has changed, which is really different.
On March 15th, in the headquarters building of Yizhuang Jingdong Group, Midea Air Conditioner and JD Home Appliances released the first on-hook product of the MWOW air conditioner series. "The world is complicated, but I am very simple." The simple and straightforward theme also directly conveys the special feature of MWOW's air conditioning positioning-minimalism.
The world is complicated, but I am very simple. The minimalist design concept of MWOW air conditioner may become the first hot model this year
This is an ingenious conference that only tells how the design reflects the values ​​of young people. "Reduce unnecessary details so that the installation, viewing and operation of the product are not so complicated, and provide a comfortable and pleasant functional mode to guide and respond to users when using it at home", the Korean designer who personally designed the MWOW air conditioner used this passage To explain the minimalist design of this air conditioner.
Liu Tao, Vice President of Midea Air Conditioning Division, introduced on the spot that the innovative functions of the MWOW series of air conditioners can be summarized in four "ones": one key to prevent direct blowing, original "patio airflow", one key to solve the user's pain points of direct cold air blowing ï¼›
One-click extraction filter to solve the pain points of users inconvenient cleaning air conditioners. In addition, intelligent infrared ray blocking detection can intelligently remind users to clean air conditioners; integrated body, simple and beautiful; 2.7 kWh per day, 26 models in cooling mode It only needs 2.7 kWh of electricity for 24 hours of work.
Liu Tao, Vice President of Midea Air Conditioning Division (left), and Zhao Xin, General Manager of JD Air Conditioning
"Be careful not to make things happen. In terms of brand positioning, product layout, and user experience, we are prepared, self-renewing, and proactively changing." Regarding the specific changes that Midea's air conditioner is currently emitting to the outside world, Liu Tao's In fact, I have a more intuitive feeling in the author's mind for a long time.
At the just-concluded AWE2018, among the products displayed by mainstream air-conditioning companies including Gree, Midea, Haier, and Oaks, Midea’s Air space station, windless series, MWOW series, etc., whether it is the user insight behind the product, the product itself reflects The humanized technology and the minimalist and high-quality design that are more in line with young people make people intuitively feel that they are better than other competing products. It shows that Midea air-conditioning has concentrated on the transformation of the product itself in the past two years and finally saw the landing.
As the "chief temperature experience officer" of MWOW air conditioners, well-known architect Qingshan Zhou Ping also appeared at the press conference to share the modern life concepts in the design, and also confirmed the minimalist design behind the MWOW air conditioners that accurately matches the current values ​​of young people’s lives. idea. Qingshan Zhouping also worked with the designers of the five cities of Guangzhou, Shanghai, Hangzhou, Beijing and Chongqing to witness and experience the charm of the MWOW series on-hooks.
Japanese architect Aoyama Zhouhei is the chief temperature experience officer of MWOW air-conditioning
JD Home Appliances will use its superior resources to promote MWOW air conditioners, and the two parties have reached a consensus on 500,000 sets of strategic main pushes. Just as the children's air conditioner launched by Midea air conditioner was deeply rooted in the hearts of the people, I wonder if MWOW air conditioner will penetrate into the hearts of young people and become the first hot air conditioner in the air conditioner market in 2018?
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