NVC Lighting Xia Lei talks about the development of the lighting industry (Photos)


Reporter: Do you think China's lighting and lighting industry will face a reshuffle?

Xia Lei: Yes, with the growing awareness of energy conservation and environmental protection, the competition in the lighting industry is becoming increasingly fierce. At the same time, various mechanisms in the market are gradually maturing, and mature markets will inevitably lead to re-integration of the industry.

Reporter: In the future, will the lighting and lighting industry bring returns to society, the country and consumers?

Xia Lei: In the near future, the lighting and lighting industry will appear in front of the public in a new position, bringing to the country and society - huge savings for the country's energy, and considerable economic benefits; for consumers It will bring a variety of environmentally friendly products that are diversified and “energy-saving and cost-saving”, making lighting a real enjoyment.

Reporter: How do you view the current Chinese lighting industry?

Xia Lei: I think there is an obvious lack of the entire lighting and lighting industry: the industry is not standardized, the legal system is not sound enough, and more and more merchants are still engaged in simple price competition. There are not many excellent national enterprises in China. However, due to the above situation, we believe that there is a lot of room for development in the domestic lighting and lighting industry, and there are many opportunities.

Reporter: What does energy conservation, innovation and environmental protection mean for the lighting industry?

Xia Lei: The concept of energy saving, innovation and environmental protection plays an active guiding role in the healthy and orderly development of the lighting and lighting industry. At the same time, as mentioned in your previous introduction, it also puts forward specific requirements for our lighting and lighting industry. “Energy saving” is to ask our products to save energy. “Innovation” can be understood as requiring our products to be diversified on the basis of standardization, continuously developing products that meet market demands, and “innovating” us. To reflect the innovation in the way of marketing means, only by combining the two perfectly can we enhance the competitiveness of enterprises in the market, thus enhancing the competitiveness of China's lighting and lighting industry in the international market. Strengthening the concept of “environmental protection” is an inevitable requirement for the sustainable development of our country's environment. The “environmental protection” in lighting lighting is concentrated in the aspects of material use and process production.







Reporter: What does brand name mean for the development of the lighting industry?

Xia Lei: "Famous brand" can be understood as: First, it is a brand, and then it is a brand that has a certain reputation and influence at least for a period of time. We believe that the establishment of a strong brand by the company is the only driving force and way out for its sustainable development. The brand's development of the lighting industry means “norm”. This contains the specifications of the product and the norms of the industry's business order. Corporate brands must become a "brand name", let the consumer public understand and choose you, there is no real quality products that meet the national and international inspection standards. It is impossible to have good products, there is no reasonable channel construction, no Excellent service, the same "brand" aura can not be covered for a long time. Once the enterprise shifts the focus of management and competition to brand management and brand competition, it will gradually form a benign and healthy competitive environment in the industry, which will make the industry order standardized and orderly. In fact, it is not difficult to become a "brand name" for a period of time. However, to become a brand with a high reputation, reputation and loyalty for a long time, 10 years, 20 years or even longer, it is necessary for a company to spend considerable financial and material resources to forge it. . TCP companies have strong technical research and development capabilities and rich operational experience in the international market. Our goal is to forge TCP into a world-renowned lighting company. (Excerpt from the interview with Xia Lei of People's Network Real Estate Channel)


Character introduction: Xia Lei, graduated from Shanghai Jiaotong University, senior engineer, has taught and read PHD in colleges and universities for more than 20 years, and has been engaged in real estate industry investment management and marketing planning. In 2006, he joined NVC as vice president.


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