Outdoor applications are blocked, LED screen diversified development to break through

In the outdoor media market, LED display has become a popular display terminal due to its strong brightness and automatic brightness adjustment, and the display content is still clearly visible when the direct sunlight is on the screen surface. Brightness, defeat and brightness", as people's complaints about LED screen pollution continue to increase, many places have introduced LED display management standards in public places, Shanghai, Guangzhou and other large cities are impressively listed. The threshold for outdoor applications of LED displays has increased dramatically.

Outdoor LED screen

In order to rectify problems such as light pollution, the approval of large-screen outdoor installation is becoming more and more difficult, which means that the quality of the installation location is becoming more and more scarce. For LED display manufacturers, the breakthrough in the application of outdoor applications is also increasing. The more difficult it is. When outdoor applications are not enough to support the growth of performance, LED display manufacturers will turn their attention to the indoor application market that was previously unattainable, and the improvement of LED display technology has become the confidence to enter.

The indoor space is limited, and the traditional LED display has the disadvantage of strong graininess at close range. Compared with the products with fine LCD and plasma, it will not become the first choice for users. However, with the rapid rise of small-pitch LED displays, this short board has been effectively compensated. The improvement of the screen display effect makes the LED display screen have the qualification to challenge the large-screen display products such as LCD and DLP, and the indoor market has naturally become the focus of many manufacturers.

However, the low-pitch LED display technology has a high threshold and high cost of use. At this stage, both the production level and the application level are exclusive to the local tyrant. In this case, the use cost is low. LED printers with large shipments have become the best choice for most LED manufacturers.

Relying on the inherent advantages of LED displays, LED advertising machines have many advantages in outdoor environments compared to traditional LCD advertising machines. For example, the screen brightness of the LED advertising machine can reach 5000 cd/m2, and in the outdoor environment, whether it is from the coverage or the display effect, it is superior to the LCD advertising machine.

Related research has found that in the past year, although the share of LED display in the outdoor application market has shown a growth trend, the driving force for growth is not the increase in the number of screens, but the added value of the original screen. This means that with the increase in demand in the application market, the traditional extensive business model can no longer promote the development of the industry. If the LED display industry wants to maintain steady growth, it is necessary to take a refined route and refine the market application. The LED display manufacturers' development of the indoor application market and the investment in outdoor advertising machines are a new attempt for this change.

With reference to the development trajectory of liquid crystal, plasma and other display products, in the large-screen display industry, the technology has developed to a certain stage, and the refinement of services has become the key to success or failure, and the LED display industry is no exception. Therefore, with the continuous improvement of LED display technology, the provision of featured solutions will become the key to LED display manufacturers.

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