PPLive became the biggest winner of Adworld 2010's "Pepsi Group" and won the grand prize
January 9, 2010-The largest annual online advertising and interactive marketing festival in Greater China-The 7th Adworld Interactive Marketing World was held on January 8, 2010 in Beijing. On the evening of the meeting, as the finale of the "Golden Win Sales Award" awards ceremony, PPLive's multiple participating cases won the favor of the global jury, won the best effect, best case, public welfare and other awards. What's more worth mentioning is that in 2009, PPLive live broadcast Pepsi-Cola “Pepsi Group†cross-media integration marketing case even won the grand prize and became the final winner. This Golden Award is called the annual "Oscar" in the field of interactive marketing in China. It is nominated by agencies and experts from three places on both sides of the Taiwan Straits and selected after three rounds of selection. This time, PPLive stood out among more than 1,000 participating cases. In addition to receiving the grand prize, Changan Mazda's "man gang" theme theater precision marketing case and 512 Wenchuan earthquake one-year anniversary planning case won the best effect award and public welfare award respectively. . It is reported that the case of PPLive's award is under the premise of being unanimously recognized by the industry and advertisers, and once again accepted the market test and the critical eyes of the global judges. The winning case is not only an affirmation of the enterprise, but also a new guide for the in-depth development of the industry. In addition, Dr. Tao Chuang, CEO of PPLive, gave a brilliant and incisive speech on the topic of "cross-border 'win' sales to reach the new blue ocean of network TV" in the "Internet Video and Cross-Media Marketing Forum" And interacted with the participants at the scene in many ways, and won the unanimous attention of many media and participants on the scene.
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