E-five friends early eight o'clock: from last year's double eleven launched "buy one get one free" low-cost promotion to 618 this year to break through the bottom line of color TV prices, Zhongyi Kang data show that Sharp TV in China's market average price has been 6000 from a year The yuan has plummeted to around 3,800 yuan, and the "low price strategy" of the cliff-type decline has become the normal state of Sharp China.
No matter whether the low-cost drug can save the long-term disease of Sharp, the hidden worry brought by low prices has already begun to emerge.
Recently, there have been media reports that the online ultra-clear LCD panel is actually from INX, which is the abbreviation of Innolux Optoelectronics Co., Ltd., a TFT-LCD panel manufacturer founded by Foxconn Technology Group. Consumers who originally directed at the "Sharp original screen" suddenly found out that not all Sharp TVs use Sharp screens, and may be Taiwan screens.
Process subtraction is also plagued by rickets. In recent years, metal frames have gradually become the standard for TVs. TVs with more than 70 inches basically have no plastic frame design. However, many models of Sharp's main push models not only use plastic frame design, but also netizens are exaggerated, and the process is even worse. Insert a credit card directly into the loose border of the screen.
The direct hidden danger brought by the reduction and non-Sharp original screen is the sudden drop in consumer word of mouth. Jingdong shopping evaluation shows that in the past year, Sharp TV quality complaints have increased, focusing on image quality, screen quality, and remote control quality. In addition, there are nearly 100,000 entries on the Baidu search about whether the Sharp TV screen is produced in Japan or Taiwan. The user's bad reviews are also mainly focused on poor quality, light leakage, and poor service. Under the leadership of the value war, the inherent high-end positioning of Sharp is gradually drifting away.
The reporter understands that one year before and after, Sharp's China strategy turned around and has nothing to do with the acquisition of the Foxconn Group. Looking back at history, it is not difficult to find that Foxconn's three-axe axe is nothing more than cutting, reducing, and price wars. Whenever it encounters a development bottleneck, Foxconn does not tend to choose time-consuming and labor-intensive technology and brand investment, and often chooses the lowest price war. However, the history of Foxconn has not yet seen successful brand operation cases. In 2013, Foxconn's low-price strategy was frustrated, and the Flying Tigers lost their power to defeat the e-commerce company. Foxconn left the market; the acquisition of Nokia is currently a silent ending.
Is the three-axe axe of Foxconn's quick success and the artisan spirit that Japanese companies have been adhering to, can it be screwed together? Is Sharp in Foxconn's hands still Sharp?
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