In recent years, the domestic appliance channel industry has undergone tremendous changes, and the era of home appliance chain has never returned, and the most obvious change is the outbreak of online channels.
The share of the e-commerce market in recent years has been increasing year by year. In 2012, the share of e-commerce in the home appliance market only accounted for 6%. By the first half of 2017, the share of home appliance e-commerce has expanded to a quarter of the overall market. Channels are the top priority of home appliance companies. Small appliances are favored by e-commerce because of their small size and low unit price, especially for new small appliances such as mixers, vacuum cleaners, electric coffee makers, bread makers, and sales of e-commerce channels. The proportion is more than 70%.
Taking the vacuum cleaner industry as an example, as of October 2017, the sales of puppy vacuum cleaners and e-commerce increased by more than 50% year-on-year. Under this lead, the annual sales growth rate even reached 75.2%. The emergence of wireless vacuum cleaners has also promoted the user's change of the way of cleaning. On the surface, only the wires are from nothing to nothing, but behind the scenes, a new cleaning concept is born.
According to industry data, wireless vacuum cleaners are more popular among online consumers than traditional vacuum cleaners. In the past two and a half years, e-commerce sales have grown by more than 40%. From the user's point of view, more and more people are willing to spend a little time each day to carry out simple cleaning, that is, they can be used up, which can effectively avoid the accumulation of dust and dust mites, and free up a lot of rest time for the weekend. The emergence of wireless vacuum cleaners has brought convenience to life. From the product point of view, wireless makes the scope of cleaning no longer limited. Whether it is a bedroom, a kitchen or a car, as long as it is dusty, it can be easily solved with a wireless vacuum cleaner. It is worth mentioning that in order to meet different cleaning environments, The wireless vacuum cleaner is also equipped with a brush head for a variety of complex environments, a lithium battery with super endurance, a high-speed motor with a large suction force, etc. It can be said that under the premise of convenient use, it is no less inferior to the traditional vacuum cleaner, which is also wireless. The reason why the products are triumphant all the way.
As of this year's double 11 is not difficult to find, the platform of small appliances in the platform is mostly dominated by wireless vacuum cleaners, I believe that the sales of wireless vacuum cleaners will be significantly improved in 2016. Different from last year, the wireless mites under the subdivision of the wireless vacuum cleaner market have sprung up, allowing female users to have a new understanding of this thing far away from themselves.
The reporter immediately selected a product to investigate and found that a large number of mites piled up in the beds we lived every day. The most frequently cited words in the user evaluation were "not sucking, I don't know, my bed is so dirty", white floc The entangled hair and floating dust, although the locusts are not visible to the naked eye, these dirty things are really shocking.
Science and technology change lives, online channels become mainstream, and under the circumstances of offline transformation, we can make better products based on the industry. We must always believe that even the best marketing methods can not match the products that can talk. What kind of products will be born in 2018, we may wait and see.
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