The LeTV, which is always "losing the price", came again. This time it is necessary to lead the television industry into the era of hardware negative interest.
The rise of the big screen Internet user model
According to Lexus, the new president, Liang Jun, the smart TV blowout growth model is drawing to an end, and the large-screen Internet user model has only just begun. The TV market has been developing on the track of the development and evolution of the screen for the past 30 years. In the traditional sense, the overall market has been fully competitive and saturated, and its annual sales volume has remained at around 45 million units.
Since 2012, smart TVs have seen a growth in blow-outs, and this year's smart TV penetration will exceed 80%. This means that consumers' perceptions of television have changed, and for the transactional business model, the golden growth opportunities in the smart TV market over the past four years have gradually disappeared.
However, for LeTV, it is more about how many cumulative users Super TV has and how many people are using LeEco's large-screen ecological services. This is the commercial basis of LeTV's large-screen Internet ecosystem model. There are more than 600 million TV users in the Chinese market, and most of them are still using traditional TV. In the next 5-10 years, this market is definitely a blue ocean market. Letv hopes to join hands with TCL to jointly launch the era of user operations in the smart TV field.
TCL is a global leader in the manufacture of intelligent products. It is a consumer electronic enterprise group that operates on a global scale and is the only integrated enterprise of “chip + LCD panel + module + complete machine†in China. As a pioneer, TCL is the first color TV company to go international, Chinese companies export color TV first, television sales accounted for nearly 50% of overseas sales to more than 80 countries and regions in the world.
LeTV is the leader of the global Internet eco-business model and has formed a unique model of vertically integrating closed-loop ecological chains and horizontally extending the open ecosystem. As a preacher, LeTV carries the mission of exporting this model to the world.
Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
Liang Jun said that LeTV and TCL have strong competitiveness in different fields. The common goal of deep cooperation is to lead the global consumer electronics industry into the ecological era. In China's color TV market, LeTV and TCL rank both in the top six, and the number of new users each year on television is superimposed. This is already the strongest combination of users in China's smart TV field. The two sides will have more intense chemical reactions by complementing the in-depth operation and complementary advantages of new and retained users, and will bring new directions to China's large-screen Internet sector.
414 hardware free day and then crazy again
LeTV announced that on April 14th, 500 Super 4 X55 Curved Project Commemorative Edition will be launched at Leshi Mall for 3999 yuan. On May 17, Super 4 X65 Curved/Super 4 X55 Curved product will be sold at LeMall.com and LePar. In addition, the music eco-carnival season in April will be officially opened. From April 1 to April 26, there will be surprises every day.
Among them, on April 1st, the brothers of Le Vision Film's movies sleeping in my upper store will be released. This is LeTV's first-ever Focus-based ecological operation program for IP. April 6th is “Super Member Dayâ€. The conference, April 13th is "Les eco night", April 14th is "Hardware Free Day", and April 20 is the conference titled "No break, no ecology", April 23 is electric The "FF Night" of the car Faraday Future, on April 25th, was the first public appearance of the LeTV in the Beijing Auto Show.
For 4.14 Hardware Free Day, Levision Holdings CMO Peng Gang believes that the current industry as a whole to follow the old, insist on hardware premiums to raise the high threshold, the user deep into the consumption trap for the hardware to pay for non-core value. 4.14 will be an inflection point, a new kind of ecological consumption concept will be established quickly, allowing users to pay for the core values ​​of content and services, and not paying for the high non-core value of hardware.
This is a change in value. Content and services will exceed the value of hardware to give users more value, so that hardware can be truly integrated into content and services, and become the most convenient access method for people and content and services, creating the ultimate experience for users.
He said that the core of hardware free is to enlarge user value and maximize user value. This LeTV first proposed 4.14 Hardware Free Day in the world is to call for all hardware into the free age. LeEse firmly believes that the hardware will promote the upgrade of the service free of charge, guide the new consumption concept to maximize the interests of users; the hardware will create a more extreme user experience, allow users to pay for the core value, and the charges for content and services will become the basis for all hardware development. Eco-economy is to maximize the value of users and to reduce the cost of hardware in user consumption.
"4.14 hardware free day will sound the clarion call of the industry revolution and become a new milestone in the consumer era. Now only LeTV can do it. We believe that in the future, many companies can do it, allowing users to pay only for value and share the ecological world."
The rise of the big screen Internet user model
According to Lexus, the new president, Liang Jun, the smart TV blowout growth model is drawing to an end, and the large-screen Internet user model has only just begun. The TV market has been developing on the track of the development and evolution of the screen for the past 30 years. In the traditional sense, the overall market has been fully competitive and saturated, and its annual sales volume has remained at around 45 million units.
Since 2012, smart TVs have seen a growth in blow-outs, and this year's smart TV penetration will exceed 80%. This means that consumers' perceptions of television have changed, and for the transactional business model, the golden growth opportunities in the smart TV market over the past four years have gradually disappeared.
However, for LeTV, it is more about how many cumulative users Super TV has and how many people are using LeEco's large-screen ecological services. This is the commercial basis of LeTV's large-screen Internet ecosystem model. There are more than 600 million TV users in the Chinese market, and most of them are still using traditional TV. In the next 5-10 years, this market is definitely a blue ocean market. Letv hopes to join hands with TCL to jointly launch the era of user operations in the smart TV field.
TCL is a global leader in the manufacture of intelligent products. It is a consumer electronic enterprise group that operates on a global scale and is the only integrated enterprise of “chip + LCD panel + module + complete machine†in China. As a pioneer, TCL is the first color TV company to go international, Chinese companies export color TV first, television sales accounted for nearly 50% of overseas sales to more than 80 countries and regions in the world.
LeTV is the leader of the global Internet eco-business model and has formed a unique model of vertically integrating closed-loop ecological chains and horizontally extending the open ecosystem. As a preacher, LeTV carries the mission of exporting this model to the world.
Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
Liang Jun said that LeTV and TCL have strong competitiveness in different fields. The common goal of deep cooperation is to lead the global consumer electronics industry into the ecological era. In China's color TV market, LeTV and TCL rank both in the top six, and the number of new users each year on television is superimposed. This is already the strongest combination of users in China's smart TV field. The two sides will have more intense chemical reactions by complementing the in-depth operation and complementary advantages of new and retained users, and will bring new directions to China's large-screen Internet sector.
414 hardware free day and then crazy again
LeTV announced that on April 14th, 500 Super 4 X55 Curved Project Commemorative Edition will be launched at Leshi Mall for 3999 yuan. On May 17, Super 4 X65 Curved/Super 4 X55 Curved product will be sold at LeMall.com and LePar. In addition, the music eco-carnival season in April will be officially opened. From April 1 to April 26, there will be surprises every day.
Among them, on April 1st, the brothers of Le Vision Film's movies sleeping in my upper store will be released. This is LeTV's first-ever Focus-based ecological operation program for IP. April 6th is “Super Member Dayâ€. The conference, April 13th is "Les eco night", April 14th is "Hardware Free Day", and April 20 is the conference titled "No break, no ecology", April 23 is electric The "FF Night" of the car Faraday Future, on April 25th, was the first public appearance of the LeTV in the Beijing Auto Show.
For 4.14 Hardware Free Day, Levision Holdings CMO Peng Gang believes that the current industry as a whole to follow the old, insist on hardware premiums to raise the high threshold, the user deep into the consumption trap for the hardware to pay for non-core value. 4.14 will be an inflection point, a new kind of ecological consumption concept will be established quickly, allowing users to pay for the core values ​​of content and services, and not paying for the high non-core value of hardware.
This is a change in value. Content and services will exceed the value of hardware to give users more value, so that hardware can be truly integrated into content and services, and become the most convenient access method for people and content and services, creating the ultimate experience for users.
He said that the core of hardware free is to enlarge user value and maximize user value. This LeTV first proposed 4.14 Hardware Free Day in the world is to call for all hardware into the free age. LeEse firmly believes that the hardware will promote the upgrade of the service free of charge, guide the new consumption concept to maximize the interests of users; the hardware will create a more extreme user experience, allow users to pay for the core value, and the charges for content and services will become the basis for all hardware development. Eco-economy is to maximize the value of users and to reduce the cost of hardware in user consumption.
"4.14 hardware free day will sound the clarion call of the industry revolution and become a new milestone in the consumer era. Now only LeTV can do it. We believe that in the future, many companies can do it, allowing users to pay only for value and share the ecological world."
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