Can you imagine sitting on the couch controlling all the lights in your home and adjusting the brightness? Or before you get home from work, make a phone call to let the air conditioner in your home blow out the cool breeze? These episodes, which can only be seen in science fiction movies, are moving towards ordinary families step by step. In recent years, smart homes have gradually appeared in various fairs, and the promotion of manufacturers has gradually appeared in various media. The new market space has attracted many companies to pay attention to and invest in this new field. Wang Peng, director of SOK intelligent lighting electrical marketing, the first in China, said that the smart home industry is still in its infancy and the market needs to be developed.
SUP Marketing Director Wang Peng
Smart home development rapid product positioning high-end market
Smart homes are generally based on residential buildings, integrated building decoration, network communication, information appliances, equipment automation and other technologies, integrating systems, structures, services and management into an efficient, safe, convenient and environmentally friendly living environment. With the promotion of the world in recent years, many manufacturers have begun to see the development space of the smart home industry, and have entered the industry. In 2007, Guangzhou Guangya Exhibition and Guzhen Light Fair, smart home products began to enter the public's field on a large scale.
In 2008, Guangdong Jinli Electric Co., Ltd. SOK Lighting Electric brand took the lead in launching the “Voice? Intelligent System†product series integrating intelligence, lighting and electrical, and became the industry leader. In this regard, SUP intelligent lighting electrical marketing director Wang Peng told reporters that in recent years, smart home development is rapid, its potential market has begun to emerge, many manufacturers began to participate in this market competition. Wang Peng said that the current price of products in this field is relatively high, mainly for some high-end places such as villas and hotels. The direction of SOK's efforts is to make smart lighting electrical products go to ordinary families. Wang Peng expects the world to be in the world. In the next three to five years, the smart home industry will have great development.
The market cake is still small and needs to be expanded
For the smart home market, Wang Peng, director of SOK lighting electrical marketing, said that the overall market size is still relatively small, but in recent years, more and more companies have begun to join the industry. For the entry of other manufacturers, Wang Peng said that the promotion of an industry is not completed by two companies. I hope more and more manufacturers will participate in this industry and jointly make this wealth cake bigger, so that each company The cakes that are distributed will also increase.
In terms of product promotion, the domestic market has shown a situation of faintness and shame. The promotion method is mainly limited to the traditional dealer channel, while the exposure of the industry media and the mass media is on the rise, but the intensity and breadth are still biased towards this. Wang Peng said that SOK is currently using experiential marketing in traditional channel terminals, and establishing intelligent lighting electrical experience zones in SOK stores, using the actual effects of intelligent lighting systems to bring consumers a personal experience. SOK is now more focused on product enhancement, including improving product stability and improving product usability.
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