Surprise in the sky: Zhongshan trinity factory survival trilogy

Recently, I have exposed a big surprise in the LED industry. I will introduce you to the survival rules of low-priced factories in Zhongshan and summarize them into the following trilogy:

In the first step, when a product became popular in the market, these factories immediately copied, adopted a low-price strategy to capture the market in a short period of time, then expanded the scale, pressured suppliers' purchases and acquired low-priced inferior stocks. Raw materials, earning differential profits;

In the second step, when the market gradually opened up and the products became more and more popular, because of the increasing number of new factories, these factories began to sell inferior inventory parts and began to make money for newcomers, while their finished products took low market. Selling at a price, fighting against peers, and continuing to seize customers who only pay attention to price. At this time, they actually have no profit, but they will repay the financial vacancies by reselling the parts and pressing the suppliers' payment.

In the third step, this is a must-win method for making quick money. At this time, the strategy of attracting customers through the low price in the early stage has accumulated a large number of customer groups, and the industry has also been bad. At this time, they began to clean up the inventory. Even selling at a much lower cost than conventional products, in order to dispel customer concerns about quality, they often say that the warranty is 3-5 years or the promise of a lifetime warranty, through half a year or a year of sales, then they start slow Slowly exit this market, or run straight. When the product came out in the second year, the customer reacted back, the factory had closed down or did not make this light. However, offline customers, whether they are domestic wholesalers or foreign trading companies, are often supplied to their own old customers. At this time, the factory suddenly stops operating. The final sale can only be paid by the offline customers themselves, otherwise you will lose. All my old customers!

At present, the domestic and international markets are not very prosperous. In accordance with the normal development of business, few companies have sufficient confidence and perseverance to develop slowly and steadily. The most critical issue is that 60% of the customers on the market today only recognize the price and avoid the quality. This has created a lot of low-end quality factories that take short-term and make quick money. However, the reporter found through visits that these factories are rampant through the above three steps, and they have tried repeatedly, which not only surprised reporters, but the LED industry still has such an amazing rule. When the reporter asked the person in charge of the factory, “Why do customers know that they are low-end products and are willing to cooperate with you?” The factory manager also replied confidently, “In fact, the customer’s heart is like a mirror, but the interests are greedy, otherwise China How can there be so many fakes, Zhou Yu hits the yellow cover and is willing to fight."

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The COB light series is a main light that improves the brightness of the stage lighting. The COB light with the focus function can be switched between the function of concentrating bright light and emitting soft light in a large area, so that it can meet the requirements of different brightness and spotlight on the stage. need. The difference between COB and other series is that white light and warm white light are mainly used in color, which is the main source of light on the stage, stand an important position on stage.

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