User-oriented innovation is the key to Dell's continued development of the game/VR

[Feng Feng interview] COMPUTEX can be said to be a major event for global PC manufacturers. This year, Dell also brought three new Ling Yue series products, including two all-in-one machines and a game console, which has been expanded for VR and games. Ling Yue series of product lines, to bring more choices to customers. COMPUTEX 2017 was also invited by Dell to participate in this new product conference. At the meeting, Raymond Wah, senior vice president and general manager of Dell Global Consumer Products and Small Business Products Division, was on hand to address the issues of the market and products. In-depth communication and exchange.

Have to lament that the time flies really fast. 2017 has already passed half a half. The first quarter has already drawn a full stop. How is Dell's performance in the first quarter of 2017? Because the PC market as a whole is actually performing Not so ideal, so everyone said that there is considerable interest in the quarterly performance of Dell, a big PC maker.

How Dell Performance in the First Quarter of 2017

According to IDC’s recently released performance data, Dell’s shipments in the first quarter and its 6.2% growth have a considerable advantage over the industry’s average growth of 0.8%. If viewed from the whole year, the PC market had a 5.3% decline last year, while Dell still grew 4.3% under a bad environment. Among the top ten PC brands in the world, Dell should be the fastest growing brand. One.

In addition to sales, promotion and other factors, Dell's good performance growth is ultimately focused on innovation and R&D. It is committed to providing users with the best user experience. The annual R&D budget is as high as US$4.5 billion. For example, when a media group visit, a friend of the same group asked a question about his own XPS 13 screen resolution. Raymond Wah not only gave his opinion at the press conference, but also later with friends when he was very late. Communication gives a solution. The example is real and simple, but it can be seen from this matter that Dell pays great attention to its user experience.

Powerful game, value VR

Familiar with Dell's friends all know that the Ling Yue series is often for ordinary consumers, to meet the general needs of users, for games often have special categories such as aliens, recreational and other. However, in the current COMPUTEX unveiled Ling Yue MAX is a real eSports dedicated host, and this product with AMD, equipped with AMD's latest and strongest CPU and graphics card. The appearance of this host is the horizontal expansion of the Dell Ling Yue product line, which increases the breadth of the product line and can provide users with more product choices.

With the rise of e-sports industry in the last two years, the development of game PCs is a big trend. The gaming PC market has a huge business opportunity of USD 2 billion annually. Dell has a dedicated game product line and continues to expand the range of gaming games. It also proves that Dell wants to continue its efforts in the game. In addition to the hardware part, Dell is also very active in many areas of gaming gaming, sponsoring e-sports teams, sponsoring e-sports games, and helping the entire industry to be healthy and healthy through various market operations.

VR is also a hot industry nowadays. Although the end of 2016 is due to factors such as low content, weak user acceptance, and liquidity, it is undeniable that VR still has very broad development prospects. PC products with "VRready" capabilities are also being introduced, and Dell's new Inspiron 27 7000 is the only one that supports "VRready".

Dell has considerable emphasis on VR. Virtual reality is a very important driving force for growth in the PC or other areas. Therefore, Dell will fully support the development of VR, and will continue to upgrade various product lines to strive to support the full range of products. VR. Dell will also work closely with many of VR's top partners, such as HTC and Oculus, to create the best VR experience for customers.

User-oriented design philosophy

As mentioned earlier, Dell also attaches great importance to the user experience. In terms of product design, Dell's design philosophy is based on customer experience. In addition to the rational design of hardware such as CPU and graphics cards, Dell's products will also notice whether new colors, coatings, and materials can be used in products to create better products. This product design concept is also an important guarantee for Dell to win numerous awards for innovation at major exhibitions.

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