[Text / high-tech LED + Yue Mengdi] "Double Eleven" in the past week, there are media reports, many colleges and universities were "occupied" by express delivery, and many community management offices are also wrapped in piles. I don't know how many of these couriers are LED products?
According to public data, the trading volume of the 2015 Tmall Double 11 Global Carnival reached 91.217 billion yuan, of which the wireless transaction volume was 62.642 billion yuan, and the wireless transaction accounted for 68.67%. Among the LED lighting e-commerce brands, the top ten lighting fixtures are Op, NVC, Philips, Otto, Panasonic, Moon Shadow Kayton, Shiyuan, Osseros, POK, and designer lights. Ou Pu not only ranked first, but also a lot of sales with a turnover of 112 million yuan.
As an LED company that has been immersed in the e-commerce platform for a long time, in 2015, “Double 11â€, Opp has achieved more than 160 days and nights, and has achieved innovation in various dimensions such as product, logistics and customer service.
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The person in charge of the Optoelectronics Business Division introduced to Gaogong LED. In terms of products, Opt joined hands with Alibaba Cloud's “Ali Xiaozhi†to launch a new high-quality intelligent lighting product “Love in the City†and “Dangshan†to meet the intelligence. The user-friendly needs of users in the home age for a variety of light environments.
The logistics problem after the double eleven has always been the heart of consumers, many consumers have higher requirements for delivery speed. What Oupu does is to promise the latest delivery date of the parcel. Before the spot on November 16th, the pre-sale will be completed before November 19th to solve the worries of consumers.
"In order to improve the overall customer service quality during the 'Double 11' period, Ou Pu has increased one-third of the manpower this year and conducted professional training one month in advance." The above-mentioned person in charge mentioned that Ou Pu "Double 11" customer service with intimate service and professionalism Compete with millions of customers in the shopping hours.
In his view, more important is the promotion of the periphery. Ou took full advantage of the Internet thinking, jumping out of the past pure product promotion thinking, launching the public welfare micro-movie "I am always by your side" with the theme of "warm companionship", appealing to consumers to pay attention to the people who are quietly paying around, get on social media. The fans' high attention and positive interaction.
All of this has laid the foundation for the road of e-commerce.
The person in charge of the Optoelectronics Business Unit said that it is the pursuit of Opto to solve the pain points of consumers, enhance the consumer experience, and establish a platform to solve the pain points of consumers.
In fact, in the Internet era, it is the best magic weapon to continue to survive, make good use of the Internet platform, and do a good job of LED+Internet. Understanding and satisfying the real needs of customers and becoming a trustworthy brand for customers is the king of sustainable development of e-commerce in the future.
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