Looking at mobile phones outdoors, entering the home is still a family with heads down. Previously, color TVs, which were the protagonist of the living room, have been increasingly ignored. This phenomenon has caused the color TV market to be sluggish in sales, while also reducing the "temperature" among family members. So, how will the color TV industry go in the future? How can families find the warmth of watching TV together? Some professionals say that only color TVs with "three modernizations" functions can save the market.
OLED, quantum dots, lasers, 8K... Since entering 2018, the color TV market seems to be particularly lively, but behind the prosperity is the sluggish domestic sales. The complex market environment has brought an unprecedented test to the profitability of complete machine manufacturers. A few days ago, at the “2018 Henan/Hubei/Hunan Suning Ten Thousand People Grabbing Color TV Campaign Launching Meetingâ€, the leaders of various color TV brands from the three provinces discussed the development trend of color TV in the future.
According to AVC data, in 2017, the sales volume of the domestic color TV retail market was 47.52 million units, a year-on-year decrease of 6.6%, a significant drop.
For the reason, on the one hand, the real estate industry has encountered the most stringent regulation in history. From the perspective of the number of real estate transactions in key cities across the country, the first- and second-tier cities have declined significantly, and the third-tier cities have barely maintained. For the home appliance market, color TVs, refrigerators, and water heaters all showed negative growth.
On the other hand, the rise of alternatives such as smart micro-projectors has become a new choice for consumers by virtue of its ease of use, portability, large-size display, and intelligence. In 2017, sales of such products
It reached 1.29 million units, a year-on-year increase of 69%. In addition, some participating professionals also pointed out that weak demand is a long-standing consumer crisis in the color TV industry and a major barrier to the growth of the color TV market.
To create "three modernizations" color TV "end" bow family
Looking back on many years ago, the happy scene in the living room where the family gathered together with a small TV set was particularly warm. Nowadays, whether in the outdoors or at home, it has become a common phenomenon to look down at the mobile phone. So, how can the user be brought back to the living room to restore the original warmth for the family?
At the kick-off meeting, industry professionals who have been operating color TVs for many years said that only three color TVs with the characteristics of "content, intelligence, and Internet of things" are the future development trend. Products must match user needs to inspire greater market.
Among them, content is to solve the current situation of hardware development trends approaching the ceiling. It is necessary to provide users with more subdivided content resources with more exclusive competitive advantages, stronger entertainment attributes, and set off new changes in family large-screen entertainment; intelligence, Accelerate the development of TV in the direction of understanding users and life, and increase the integration with artificial intelligence. In addition to common voice operations, new recognition methods such as faces and movements are added. At the same time, through big data matching, TV is used for consumption Provide accurate content recommendation, and through application expansion, give TV video calls, watch while buying and other new gameplay; the Internet of things, make the color TV into a home terminal IoT center, relying on the advantages of large visual screens The visual transmission of joint information allows people to sit in the living room to know all the dynamics of the smart home, and it is more convenient to control other household appliances.
Turning color TV into terminal carrier to realize "three modernizations" will soonNowadays, the development of color TV has already met the ceiling in terms of hardware itself, but in terms of software, there is still a lot of room for the development of color TV.
A person in charge of a color TV manufacturer told a reporter from Dahe News that the concept of "three modernizations" was put forward to improve the quality of color TV software. To change the status of traditional color TVs in the hearts of consumers, color TVs can no longer be regarded as ordinary household appliances, but as a home smart tool and smart platform.
In fact, manufacturers are accelerating the technological realization of "content-based, intelligent, and Internet-of-things" color TV sets. In terms of content, manufacturers have enriched entertainment, education and other content, which can already meet the needs of the whole family; The addition of artificial intelligence such as face recognition, voice and motion control has also made color TVs more and more intelligent; only the feature of IoT requires the design of the color TV at the bottom level and the interconnection with other household appliances in the family. With more efforts, various color TV manufacturers are indeed moving in this direction, but it must not be a problem to make color TVs an intelligent terminal center.
In the future, color TVs and mobile phones belong to two scenarios, and color TVs with the functions of mobile phones can be replaced. When people are outdoors, they can use mobile phones as smart terminals. When they return home, this terminal carrier becomes a color TV. Let people put down their phones and turn on the color TV when they get home, and use the color TV to serve everyone. On the other hand, this can also bring family members back to the living room, communicate more and get together, return to the TV-centric family environment in the past, and have more family warmth.
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