After the arrival of the “Home Appliances to the Countryside†era, the domestic market for household appliances in the third and fourth grades and rural household appliance channels turned quietly.
“We did not expect that only by sending a message to Galanz through telecom to recruit franchise stores in Shunde, we received 2000 responses in three days.†On October 17, Lu Lanshi, Assistant President and Spokesperson of Galanz Group, responded. "First Financial Daily (Weibo)" said.
He said that due to the internal and external environment is not optimistic, many private capital is more concerned about entity management. Right now, the upstream and downstream resources of the home appliance industry are gathering at the core manufacturers. In the past, some miscellaneous brands are also gathering at brand manufacturers. He revealed that Galanz's goal of adding 2,000 franchise stores nationwide this year will certainly be realized.
However, the United States, Haier and TCL (microblogging) and other rivals are hunting for the three or four markets. Peng Yi, director of research and development at Zhongkang, warned that the increase in the number of three or four channels will inevitably lead to a situation where there is a "less amount of food". Prior to the policy support of home appliances to the countryside, the policy is gradually withdrawing. He believes that in the first half of next year, fierce scenes may appear, and many new stores may have related doors.
Crazy shop
The three or four market channels that have been encouraged by home appliance brand manufacturers are keeping the shop open.
During the National Day, our reporters in Ji'an, Jinggangshan, and Dayu County in Jiangxi Province saw that brand stores such as Midea, Haier, and Gree occupied the local business district. They also spared no expense in selling huge ads.
In Baixiu Street, Huangpi District, Wuhan, there are more than 10 home appliance brand stores, including the owner, Macro, Meili, Gree, and Samsung. In particular, the United States, a street actually has its Little Swan, the United States and the United States and the United States and the refrigeration of the three stores, and only a road.
A store owner told this newspaper that the promotion of first-line home appliance brand promotion has attracted consumers and it is even more crucial that the manufacturers also subsidize the decoration fees and some rents for the stores. Some home appliance manufacturers even take business risks for the three or four channels.
Lu Lanlie revealed that this year, Galanz has invested more than 100 million yuan in funds, and more than 10,000 Galanz promoters in the channel have all become employees of the company. They have unified training and paid salaries. A county-level store has at least one or two members. In addition, for the inventory products of the 3rd and 4th market channels, full price replenishment is also performed to ensure that the price of Galanz products is competitive.
Lu Yonglie gave a group of figures: The county-level stores are generally about 150 square meters, and the annual sales revenue is about 3 million yuan. The country's 2000 county-level stores have a minimum income of 6 billion yuan a year. This may also be the reason why first-tier manufacturers such as Midea, Haier, Gree, and TCL attacked the market channels of the 3rd and 4th markets.
Wang Jinliang, vice president of Midea’s Refrigeration Appliances Group, pointed out that the current US strategy is “to scale up and ensure profitability†and to put “upscale†on the top of the list. He disclosed that currently the number of county-level stores in the United States has reached 14,000, accounting for more than 30% of the refrigeration group's revenue in the United States.
According to Gree, the company has more than 30,000 sales outlets nationwide and nearly 10,000 specialty stores. At present, Gree holds approximately 44% of the rural market, and its contribution comes mainly from specialty stores.
Survival problem
Peng Yu said that in the 3rd and 4th markets, home appliance manufacturers are racing against time to see who is running fast. Because, the primary and secondary markets have basically been controlled by chain giants such as Gome (microblogging) and Suning (microblogging).
He said that most of the newly added home appliance brand stores in the county-level market belong to the channel system of white electricity manufacturers. The main reason is that the number of color TVs owned by each 100 households has reached 100%, and that of air conditioners, refrigerators and washing machines is still at 40%. Compared to color TV products, white electricity products are more difficult to manage.
It is beneficial for the rapid popularization of air conditioners, ice-washing and other products to be completed before the national United States and Suning.
The newspaper saw a Gome outlet in Huangpi District, Wuhan, but sparse traffic. Suning has no chain stores in the area, but Suning Tesco has made a lot of advertisements in long-distance buses in Huangpi District to Wuhan City.
"2012 will be a year full of smoke." Lu Yonglie said that when manufacturers joint channel competition is not only the price, as well as product richness.
Wang Jinliang believes that in the past two years, home appliance brand stores have soared at the county-level market, but there will certainly be survival of the fittest because the county-level market is unlikely to support so many stores.
"The future beauty stores will also be integrated, such as a town of two or three beautiful stores, but also an abnormal layout." Wang Jinliang said.
Peng Yu said that currently there are no manufacturers and agencies that have statistics on the market channels of the three or four levels. According to preliminary estimates from the manufacturers’ published figures, there are nearly 30,000 new home appliance stores in the country in the past two years. He believes that this can block the sinking of the channels of Gome and Suning in advance, and that the latter should focus on the war at the end of next year.
“We did not expect that only by sending a message to Galanz through telecom to recruit franchise stores in Shunde, we received 2000 responses in three days.†On October 17, Lu Lanshi, Assistant President and Spokesperson of Galanz Group, responded. "First Financial Daily (Weibo)" said.
He said that due to the internal and external environment is not optimistic, many private capital is more concerned about entity management. Right now, the upstream and downstream resources of the home appliance industry are gathering at the core manufacturers. In the past, some miscellaneous brands are also gathering at brand manufacturers. He revealed that Galanz's goal of adding 2,000 franchise stores nationwide this year will certainly be realized.
However, the United States, Haier and TCL (microblogging) and other rivals are hunting for the three or four markets. Peng Yi, director of research and development at Zhongkang, warned that the increase in the number of three or four channels will inevitably lead to a situation where there is a "less amount of food". Prior to the policy support of home appliances to the countryside, the policy is gradually withdrawing. He believes that in the first half of next year, fierce scenes may appear, and many new stores may have related doors.
Crazy shop
The three or four market channels that have been encouraged by home appliance brand manufacturers are keeping the shop open.
During the National Day, our reporters in Ji'an, Jinggangshan, and Dayu County in Jiangxi Province saw that brand stores such as Midea, Haier, and Gree occupied the local business district. They also spared no expense in selling huge ads.
In Baixiu Street, Huangpi District, Wuhan, there are more than 10 home appliance brand stores, including the owner, Macro, Meili, Gree, and Samsung. In particular, the United States, a street actually has its Little Swan, the United States and the United States and the United States and the refrigeration of the three stores, and only a road.
A store owner told this newspaper that the promotion of first-line home appliance brand promotion has attracted consumers and it is even more crucial that the manufacturers also subsidize the decoration fees and some rents for the stores. Some home appliance manufacturers even take business risks for the three or four channels.
Lu Lanlie revealed that this year, Galanz has invested more than 100 million yuan in funds, and more than 10,000 Galanz promoters in the channel have all become employees of the company. They have unified training and paid salaries. A county-level store has at least one or two members. In addition, for the inventory products of the 3rd and 4th market channels, full price replenishment is also performed to ensure that the price of Galanz products is competitive.
Lu Yonglie gave a group of figures: The county-level stores are generally about 150 square meters, and the annual sales revenue is about 3 million yuan. The country's 2000 county-level stores have a minimum income of 6 billion yuan a year. This may also be the reason why first-tier manufacturers such as Midea, Haier, Gree, and TCL attacked the market channels of the 3rd and 4th markets.
Wang Jinliang, vice president of Midea’s Refrigeration Appliances Group, pointed out that the current US strategy is “to scale up and ensure profitability†and to put “upscale†on the top of the list. He disclosed that currently the number of county-level stores in the United States has reached 14,000, accounting for more than 30% of the refrigeration group's revenue in the United States.
According to Gree, the company has more than 30,000 sales outlets nationwide and nearly 10,000 specialty stores. At present, Gree holds approximately 44% of the rural market, and its contribution comes mainly from specialty stores.
Survival problem
Peng Yu said that in the 3rd and 4th markets, home appliance manufacturers are racing against time to see who is running fast. Because, the primary and secondary markets have basically been controlled by chain giants such as Gome (microblogging) and Suning (microblogging).
He said that most of the newly added home appliance brand stores in the county-level market belong to the channel system of white electricity manufacturers. The main reason is that the number of color TVs owned by each 100 households has reached 100%, and that of air conditioners, refrigerators and washing machines is still at 40%. Compared to color TV products, white electricity products are more difficult to manage.
It is beneficial for the rapid popularization of air conditioners, ice-washing and other products to be completed before the national United States and Suning.
The newspaper saw a Gome outlet in Huangpi District, Wuhan, but sparse traffic. Suning has no chain stores in the area, but Suning Tesco has made a lot of advertisements in long-distance buses in Huangpi District to Wuhan City.
"2012 will be a year full of smoke." Lu Yonglie said that when manufacturers joint channel competition is not only the price, as well as product richness.
Wang Jinliang believes that in the past two years, home appliance brand stores have soared at the county-level market, but there will certainly be survival of the fittest because the county-level market is unlikely to support so many stores.
"The future beauty stores will also be integrated, such as a town of two or three beautiful stores, but also an abnormal layout." Wang Jinliang said.
Peng Yu said that currently there are no manufacturers and agencies that have statistics on the market channels of the three or four levels. According to preliminary estimates from the manufacturers’ published figures, there are nearly 30,000 new home appliance stores in the country in the past two years. He believes that this can block the sinking of the channels of Gome and Suning in advance, and that the latter should focus on the war at the end of next year.
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