Tencent Digital (Wu Bin) Tencent Data recently released the industry data report for the third quarter of 2016, which was analyzed from three aspects: user attributes, retention data, and mobile devices. Some of these data are still quite interesting.
User Attributes: 80/90 Retired Second Line 00 Becomes Mobile Internet Force
Young people are still the main force of the mobile Internet. This has become an indisputable fact of the current mobile Internet in China, but just after the 80s rushed to regret the 30 time, they sighed when they first felt pressure to enter the community. After 00, they quietly Has become a new generation of mobile Internet power, with a share of more than 20% rapidly climbed to second place in all ages.
While sighing where all the time has gone, it also shows from a side that China’s mobile Internet is currently developing in the direction of youthfulness, and that the age of mobile phones is also getting lower and lower, and it is popular throughout the age range. trend.
Among all the survey samples, Guangdong users have the highest activity. This has a certain relationship with Tencent's own user attributes. It also reflects to a certain extent that Guangdong is a province with better economic strength in China, which promotes the mobile Internet. The high penetration rate.
In the time period used, the people of the whole country are surprisingly similar. At 12-13 in the afternoon and 18-23 in the evening, it is the user's active time period. What heavy news should be the best at this time, such as "This Article 8-20."
Application data: General application life can not exceed 30 days
Nowadays, at the stage where APP is more like a starry sky, what kinds of applications can become necessary for users everyday, the answer is that video, news, and business have games. Their retention rate on the next day is as high as 40%.
What is the retention rate the next day? For example, if you download a new app on your phone today, the probability of opening it the next day is called the next day retention rate. What is the lowest? Food! I'm not going to... isn’t it right? Chinese people aren’t the ones who love it most?
Another piece of data is also very interesting. The average user's 30-day lifetime for most applications will fall below 15%, and only those routine applications that require video and audio entertainment or news will survive longer. Does anyone have the kind of crazy love of an online game, but the game is tired, but the gold coin hasn't been spent, it's a pity that food is tasteless? I am!
Mobile Devices: OPPO R9 TOP10 on Millet VI
The report's survey data is Q3, that is, from July to September, so in the iPhone 7 has just been released, iOS 10 has not yet spread out a large area, the proportion of IOS 9 users up to 73.57%, and During the two weeks of the iOS 10 launch, the share has soared to 7.66%. These data are enough to see that iOS users' adoption rate for the new system and iOS's own iteration rate are all beyond Android's reach.
In contrast, on the Android side, fragmentation is called a miserable! When Google has been releasing Android 7.0 for a long time, most of our domestic mobile phone users are still using Android 4.4 and 5.X systems, really sad! The most wonderful thing is not only that, but there are still people using the Android system phone 2.3.X, Tian Hao, 21st century, the development of science is not as fast as we imagine.
Specific to mobile devices, iOS most of the users are iPhone 6 and 6S, it is no wonder that the iPhone is basically a normal exchange of fruit every year, no wonder that Apple's profits are so high, Chinese users contribute a lot.
Among the top ten mobile phones with Android activity, Xiaomi family accounted for 6 models, of which red rice accounted for 5 models. On the cost-effective service only millet, those who learned later Meizu, ah, glory, ah, go out and turn right. However, millet no matter how powerful OPPO is not powerful, people sell a machine with a configuration of 899 to 2500, has also become a top spot in the hot spot, this offline channel sales capacity, Xiaomi can not learn
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