Zou Hui: Establishing the core value of LED brand is fast

On the afternoon of May 22, Gaogong LED hosted the "2013 China LED Good Products Kunming Tour Exhibition and Investment Conference" hosted by Gaogong LED's "Lighting Channel". Lin Jilin, deputy general manager of Mulinsen Lighting, and Mao Zi, sales director of Laiwei Optoelectronics Zhang, Shanghai, deputy general manager of lighting sales, Zou Hui, manager of New Terri Lighting Development Department, Yi Naizhi, Marketing Director of Lianchuang Optoelectronics Lighting Division, Han Yiwei, Lighting Marketing Director of Yougelai; General Manager of Yunnan Shengsheng Energy Saving Co., Ltd. Li Sheng, Associate Professor of the School of Art and Design of Yunnan University, Zhang Feng, and Director of High LED Marketing, He Wenbin, together with local and surrounding distributors, designers and engineering decoration companies in Kunming, make analysis and forecast of LED lighting market development trends and share LED distribution channel strategies. LED lighting design trends.

Zou Hui, manager of Xintel Lighting Development Department, said that a basic requirement for LED companies to establish brands is that they have strong strength and development prospects. The differences between competitive products are very small, and the rational interests are not enough to change customers' purchases. behavior.

Zou Hui believes that in order to achieve long-term LED product products, in addition to the brand awareness as soon as possible, the key issue is to establish the core value of the brand, provide customers with a unique reason for purchase, and strive to achieve effective communication and communication. The customer knows.

When LED products enter the growth stage, the focus of corporate marketing efforts is to strengthen customer understanding of the brand's core values ​​and brand personality. Brand understanding is not the same as brand awareness. LED brand awareness only reflects the customer's awareness of the brand, but does not represent the customer's understanding of the brand. The most important way to increase brand awareness is to strengthen communication with customers.

LED companies should comprehensively use various forms of communication means to build brand awareness and lay a good foundation for maturity in the future.

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