Backward cause
1. The concept of backwardness involves many aspects. On the manufacturer side, some people think that the technology content of lighting is low. At first glance, there is no need to invest in development as long as it is counterfeit. Some people think that high-end products have no market, large investment in development, and high risks. Other concepts of implementing standards are weak. Turn a blind eye to various technical standards and norms; even low legal concepts, shoddy, fake and shoddy. From the user's side, some troupe leaders believe that lighting can be used as long as they can cope with performances, and they are reluctant to invest more funds to update equipment or purchase high-end luminaires; some theater management personnel reject high-performance, high-performance lamps with complex requirements and light leakage. Do not care or not, only satisfied with the performance without problems, less light bulbs on the line; there are a few lighting personnel used to the old lamps are reluctant to accept new things, new products.
2, weak design power
Some luminaire manufacturers have a small number of designers, not even, and the level of professionalism is low, and they often invite people when developing new products. Although it is possible to get a real luminaire expert, they don't understand the stage. If they don't understand the function of this luminaire on the stage, they may not be able to design a luminaire that is welcome for the stage. In addition, after the product is developed, it will leave, and it is impossible to improve and upgrade the product.
3. Insufficient investment in lighting development, lack of technical reserves
In recent years, some domestically-minded manufacturers have begun to invest a lot of money and develop some new products, but for a country with a vast territory like China, it is still far from enough. Driven by economic interests, short-sighted behavior is not uncommon, and it is even rarer to be willing to invest heavily and make technical reserves.
4. Low-end market influence
At present, many theater companies and theaters are financially strapped, especially for a large number of small and medium-sized theater groups and prefecture-level theaters. Therefore, products with low prices and low performance still have a wide market. Various manufacturers are vying for the low-end market, and price wars are inevitable. The cost of the product can save one cent and never save five cents. The material is thinner, the wire is a little shorter, and the process is less. The quality of the product is wiped out a little bit. High-end products such as Yangchun Baixue and others are not good, and the manufacturer's own ability is not enough, and it is also comfortable in the low-end market.
5, the manufacturer's enterprise management level is not high Domestic lighting factories are mostly small enterprises, among which there are many private enterprises. Although a few have passed ISO9000 and other international certifications, there are still a lot of hand-workshop-style production and family-style management, lacking the construction of a modern enterprise system.
6. The impact of foreign advanced products on the entry of foreign advanced lamps, bringing new technologies and new ideas to the Chinese people also impacted the domestic market. At present, high-end products can be said to be dominated by foreign products. Many large-scale theaters built in the past two years have adopted imported lamps as long as economic conditions permit. Some domestic manufacturers are unable to compete with foreign brands, and can only give up the development of high-end products, which has a certain negative impact on the development of domestic lamps.
Countermeasures
Under the situation that China's accession to the WTO and domestic lighting manufacturers are not yet mature (from the perspective of the world economy) and international brands have entered the market, domestic lighting manufacturers are facing severe challenges and good development opportunities. The sustained and rapid development of China's economy will certainly promote cultural prosperity. In recent years, the number of new theaters has increased, and the popularity of the lighting market has begun to emerge. To do this, you should be prepared early to lose no time. The following points I think are crucial for reference:
1, update the concept
Concept is the most important key point. The new concept of concept can be new, the direction is clear, and the renewal of ideas is multi-faceted, which is the same as the analysis of the above-mentioned gaps.
2. Master the dynamics and cutting-edge technology of the development of world stage lighting
In the open market economy and the development of information technology, it is not difficult to understand the development dynamics and the frontier. The key is to be a good person. Browsing the Internet may be one of the best means. You must never build a car behind closed doors, otherwise it will definitely be ruthlessly Eliminated. If you have the conditions, you can join an organization such as ESTA and integrate yourself into the international industry. You can understand the development dynamics as early as possible, and you may also participate in the work of standard setting and master the technical initiative.
3. Strictly implement relevant standards and implement domestic and international certification of products. Currently, the relevant standards for stage lighting are mainly safety standards, GB7000.1-1996 “General Safety Requirements and Tests for Lamps†and GB7000.15-2000 “Stage Lighting, TV, Movies†And the safety requirements for the lighting of the studio (indoor and outdoor) are equivalent or equivalent to the corresponding standards of the International Electrotechnical Commission. The implementation of these standards is beneficial to the international integration of the products. China's 3C certification is a mandatory certification for product safety. At present, the first batch of 132 products listed in the 19 categories of compulsory certification, although not including stage lighting, manufacturers should be prepared for the rain. Safety certification is the trend of the times. Foreign products are certified by UL, CE, TUV, etc. As a domestic lamp, if you want to enter the international market, these passes are indispensable. Visionary luminaire manufacturers can start from domestic certification and gradually achieve international certification. At present, China's products that are not listed in the 3C certification can be CQC voluntary certification. The China Quality Certification Center (CQC) has published the Catalogue of Voluntary Certification for Electrical Engineering, which includes stage and film and television lamps.
At present, China's luminaires use two-core connectors that are not grounded. They are definitely not in compliance with any standards and pass any certification. We take this opportunity to call on the luminaire factory to stop producing lamps that have no grounding wire and only have single-phase two-pole sockets. The general three-core tail line form, and the standards related to electrical grounding are QB/T2135-1995 "Technical conditions for single-phase three-pole plug sockets and connectors for film and television stage lighting" and WH/T17-2003 "Single phase for stage lighting" Three-pole plug socket and connector type, basic parameters and dimensions"), also called on the lighting industry colleagues to cherish their lives, refused to use lamps without grounding devices, and called on relevant functional departments such as technical supervision departments to stage lighting In the production and sales, the implementation of standards is supervised, and the cultural system can also be managed by corresponding institutions. In the past ten years, many industry standards and national standards related to stage equipment have been formulated. Some are still mandatory, but they are basically in the situation of unexecuted after the formulation. The key lies in the lack of publicity and supervision. The supervision is more important. Increasing the level of stage equipment, including luminaires, and integrating it with the international economy into the world economy, this situation of ignoring standards can no longer continue.
4. Strengthen industry management and coordination, and play the role of industry associations (associations)
Under the market economy, the original scientific research system no longer exists. The functions of government departments such as the Department of Education and Education (Science and Technology Department) of the Ministry of Culture and the Department of Education and Science of the Provincial and Municipal Cultural Affairs Bureaus (Science and Technology Department) have changed. The Chinese Literary Performance Materials Association can play its role. Management and coordination roles, including the development of relevant standards and norms. Organizations such as the famous ESTA (Entertainment Services and Technology Association) and USITT (American Theatre Technology Society) have a great influence in the industry and have played a major role in the development of stage technology and products. The famous DMX512 lighting control protocol and The latest ACN network control protocols are out of these organizations.
5. Cultivate the domestic market and open up the international market
Good products require mature market support. The market needs to be nurtured, and there will be more and better products in a good market. Exploring the international market and integrating into the tide of the world economy will enhance the taste of products.
6. Prospering the economy and increasing the operation of the cultural industry
The economy is the foundation, the economy is developing, and the development of literature and art is the foundation. The investment in culture will naturally increase, and literature and art will prosper. Today, when China’s economy has been greatly developed, it has created conditions for cultural people to operate the cultural industry. The festival will be alive. This cake is big, and the development of stage technology and equipment, including stage lighting, will be The foundation and the market will have better room for development.
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