Insiders pointed out that after the market expects that the iPhone 8 will be greatly welcomed by the market this year, Apple is also preparing for the new products next year. AR glasses are very likely to be the secret weapon of next year. And if Apple vigorously promotes AR in the future, Taiwan's related concept stocks TSMC, Hon Hai, Da Liguang, He Shuo, etc. are also expected to benefit.
Recently, whether it is Apple, Facebook, or even mainland China e-commerce leader Alibaba, are actively involved in AR related technology development. The market also expects that in addition to the new applications that will be imported into the map, AR will also change human consumption habits, entertainment, etc., as AR applications become more integrated into life, it will also change the future of human life.
Apple has always had great expectations for AR. CEO Cook has repeatedly emphasized his interest in AR technology. Apple recently also got a patent for the AR map system designed for iPhone. In addition, Facebook recently unveiled Facebook's "Camera Effects Platform (CEP)" and camera special effects development platform at the F8 conference held in San Francisco. As the first developer system and platform for AR, Facebook hopes to enable developers to create AR applications with information, digital objects and enhanced effects.
With the continuous upgrade of mobile phones and the future with AR, AR will be more integrated into human life and bring more convenience. In the AR map system developed by Apple, in the future, users only need to point the iPhone camera to a building. Information about food, retail stores, brand outlets, etc. will be displayed on the mobile phone, and there is no need to manually search the network one by one.
Gizmodo pointed out that a recent Apple health and safety contractor compiled a report of accidental incidents, but it was misdirected to hundreds of Apple employees. According to Gizmodo's relevant data, Apple may be secretly laying out some new technology products. The market expects that Apple will be the first to apply the AR function on the iPhone, which is expected to stimulate the sales of Apple's iPhone. The AR-related technology is also being promoted by Apple, and the future application is expected to be more diverse.
UBS analyst Milunovic said in a research report that Apple may have more than 1,000 engineers in Israel to invest in AR-related technology research and development programs, and in recent years, Apple has continued to acquire AR-related startups globally.
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