OFweek smart home network news: March 9, AWE came to a close in Shanghai, as China's home appliance industry development of the wind vane, the major home appliances giants and some emerging manufacturers at the show have played a ninety-nine species of a trick, trying to make Their home appliances move closer to the "smart home."
Unlike previous years, most businesses today have abandoned the idea that mobile phones control home appliances are smart. They collectively turned to interactive developments, from CES in Las Vegas early to AWE in Shanghai, large and small manufacturers. All of them are embracing the voice interaction. Undoubtedly achieving intelligent dialogue has become the trend of the future home.
Looking around the world, almost all IT giants have extended their tentacles to artificial intelligence: Software giant Google has created its own “Pixel†for providing artificial intelligence services; Apple’s acquisition of artificial intelligence startup Turi for its own products And services gather advanced computing capabilities; even Microsoft is also trying to make Cortana an intermediary between people and PC interactions; hardware giant Samsung even spent more than 200 million US dollars to acquire Viv labs to deploy artificial intelligence appliance market, its latest product There are also many highlights in the range of products such as the Fridge Series and refrigerator products. Samsung's Taoist Feast refrigerator can not only check the amount of food in the refrigerator at any time through the mobile phone, but also reminds whether it has reached the shelf life of food. They are leading the high-end market with innovative technologies.
Obviously, the boundaries between software and hardware are gradually disappearing. Only possessing advancement of hardware or software is often the protagonist in the future market. The home appliance industry attracts major capitals to take food with its huge potential and imagination, and artificial intelligence instantly becomes a traditional household appliance enterprise. An important piece to break the homogenization deadlock.
Under the innovation sail, home appliance companies compete for each other's “wisdom home†Blue Ocean
Under the guidance of the concept of “Internet of Everythingâ€, the market potential of smart appliances cannot be underestimated. According to the prospective industry research institute "China's smart home appliance industry market research and analysis report" is expected by 2020, China's smart home industry market will reach 1.7 trillion US dollars, is expected to grow by an average of 48% per year in the future, with the potential demand for smart home The number of families will increase to 400 million. In the past, the largest market for smart homes in the world was the United States, and now China's development momentum is even more rapid.
The artificial intelligence advocated by the domestic appliance market has been stuck in the "artificial automatic" stage, and it does not reflect the concept of interaction. Household appliances cannot actively perceive and talk, and there is still a big gap between users' needs. From the AWE show, they discovered that many of the latest smart home devices have opened up Alexa's features/networking capabilities.
First of all, Samsung has announced its strong technological innovation capability with an endless number of “black technologiesâ€. The products of the DaoZhen dinner, refrigerators, and QLED TVs brought by the convention brought them a high starting point in the new hardware field. It is understood that the Samsung product Taobao feast built three high-definition camera, to achieve the food management capabilities, allowing consumers to check the internal status of the refrigerator through the mobile phone anytime, anywhere, and timely check leaks; and the Samsung product Daozhi feast on the refrigerator door 21 The .5-inch HD display is the industry's first, through which users can manage ingredients, browse the web, read news, write memos, watch videos, listen to music, and more on the refrigerator screen, bringing unprecedented experience, enjoyment and comfort. Convenience makes life stimulating.
Coincidentally, Midea also brought in a full range of intelligent products such as air conditioners, kitchens, refrigerators and washing machines. Among them, Midea’s robotic rice cooker MB-DHZ3001XM received the Aipulan Gold Award, while Haier, a traditional household appliance manufacturer, contracted the entire N1 venue and released U+ 3.0 smart life strategy, leading the family scene into the era of full scene intelligent interaction. . .
This series of innovative products is nothing more than benefits from the cross-domain cooperation of major companies: White power companies embrace the Internet and smart technologies across borders, and Intel, Huawei Technologies, HKUST News and other technology companies provide technical support for home appliances. Huawei HiLink The concept of smart home ecology brings smart home solutions to cooperative manufacturers, and HKUST has played an important role in intelligent voice control of home appliances. Today, artificial intelligence accelerates supply-side structural reform and becomes a new engine driving the transformation and upgrading of the manufacturing industry. , Innovation sail to make home appliances to the smart home Blue Ocean.
Cloud network interconnection, breaking the burst of home appliances
Nowadays, various industries are merging into online and offline lines. The O2O ecology of “Online/Offline Scene + Offline Products + Logistics Distribution†will be the trend of the future. The implementation of artificial intelligence must have new intelligent operating modes and structural conditions. The first “cloud-to-cloud interconnection†standard landed this year: “Consumers can operate other brands on any platform from Haier U+, Midea M-Smart, Home Connect Home Appliances, Hisense PolyHola, Changhong UP, TCL Dazhi and Skyworth V+. By controlling the types of data that are open and exchanged between companies, both the loss of their own traffic and the consumers can be avoided."
Since the home appliances have not been able to separate themselves, so the business people are in a panic with the layout, the most typical than the cooperation of the Internet TV micro whales and the United States, the former become the latter's smart home control center, the use of television control home products; Some physical stores provide the former with an offline channel layout; JD Micro and Little Swan release a cross-border cooperation custom washing machine, which increases the one-click purchase business model based on remote control and interconnection. The new mode of scene-based shopping is integrated into home consumption scenarios through the washing machine terminal device.
In the process of cross-border integration of household appliances, the online, offline, and offline commodity systems, payment systems, operating systems, and customer systems will eventually converge and converge, eventually forming an omni-channel contact to effectively supply supply and demand zero distance. However, the premise is that intelligent products must move from their respective camps to real interaction and connectivity.
The realization of this scenario depends on three conditions.
First of all, the hardware cost of home appliances should be reduced, and hardware modules such as panels and sound recognition chips should be reduced. When the hardware cost is reduced to the minimum standard and the user experience reaches its limit, the household appliance industry will reach the point of explosion and the smart product scale will increase at the speed of snowballing.
Second, the content and service design of home appliances should be diversified. After the home appliance can effectively interact with the voice, the technology provider can exert its resources on content resources and services. For example, content providers can also package their own content into basic plug-ins to turn these materials into the basic capabilities of the robot. . When traffic increases, more content providers are stimulated to access these services.
Finally, it is a very critical point that requires precise speech recognition technology. However, in recent years, China’s speech recognition technology has developed rapidly. It is not an exaggeration to reach the palace level in the next few years. According to research, it may even reach the level of dialogue between people. However, in terms of semantic understanding technology, it will be a hard nut to crack.
However, with the gradual establishment of consumer rational consumption thinking and the increasingly comprehensive understanding of home appliances, it is not only necessary for household electrical appliances that really can impress consumers to achieve excellence in basic functions, but also to add value in intelligent and other aspects. At the same time, excellent design has also become an important factor influencing purchase behavior.
Artificial intelligence opens up new battlefields, and future homes are even more high-end
Liu Cixin's "Three-body" refers to the concept of "dimensional dimension reduction", and many home appliance companies nowadays reflect this concept. Like “Internet TVâ€, after a period of fiery time, due to its new model of hardware + content, some emerging brands once caught the attention of the old brands whose basic technical strength was not strong. After that, the old brands were surrounded. The use of this product model to conduct "upsizing" has changed the pattern of the TV market again.
Today, artificial intelligence is a new critical point in the modern home appliance market. On the one hand, the intelligent humanization of home appliances has brought this industry to a higher end. On the other hand, from smart terminals, smart homes to intelligent systems, a new commercial war will be This year's smart home industry quickly detonated. The business platform may be one of the points of force, but the real competition is in the artificial intelligence interaction.
Of course, with the further exploration of artificial intelligence, the tentacles of science and technology will get longer and longer. The National "Internet + Artificial Intelligence Three-year Action Implementation Plan" clearly stated that in 2018, artificial intelligence basic resources and innovation platforms will be established to accelerate artificial intelligence in four major industries such as smart homes, smart cars, intelligent unmanned systems, and intelligent security. The application, in particular, focuses on the development and application of intelligent service robots in the three specific scenarios of medical rehabilitation, education and entertainment, and family services.
After home appliances become more intelligent, robots will undoubtedly appear in people's lives in large numbers. They will gradually replace a large number of first-line industrial workers and begin to promote the transformation of Chinese manufacturing from large-scale extensive to lean and intelligent. More importantly, robots and smart manufacturing will also transform the large-scale manufacturing into mass customization in the market and crack the "high inventory" burden on home appliance manufacturers. A new window of opportunity has already arrived.
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