Chain E-commerce who can occupy the rural household appliance market

Chain E-commerce who can occupy the rural household appliance market According to the statistics of the Ministry of Commerce, as of December 2012, the country has sold 298 million units of home appliances to the countryside, and after contributing 720.4 billion yuan in sales for the household appliance industry, the subsidy policy that lasted for the longest time came to an end. What are the next growth drivers for the home appliance industry?

The growth rate of the rural household appliance market is fast. From the data point of view, from January to February, the domestic sales of air conditioners rose slightly by 3.8%, and the industry showed a weak recovery. Taking air conditioners as an example, air conditioners currently sold in the rural market are mainly inverter air conditioners with higher unit prices, and the consumption capacity of rural residents has increased significantly. The sales growth of air conditioners in the third and fourth tier cities is still optimistic.

There are two important reasons for the rapid growth of television sales in the third and fourth-tier cities and rural markets: 1. The base of the same period last year was relatively low; 2. The tide of CRT TV replacement has come. At the same time, it is worth noting that the demand for large-size TV sets in the third and fourth-tier cities and rural markets is relatively good, and it is obviously beneficial for TV manufacturers to increase their profits.

In the context of urbanization speeding, the market demand in the 3rd and 4th tiers and rural areas has been significantly warmer, especially for televisions and air conditioners. Some industry sources predict that the new urbanization will boost the home appliance market by 4.5 trillion yuan. From 2011 to 2020, the urban permanent population will increase from 50% to 62%. In the process of urbanization, the equalization of public services, the coordinated development of urban and rural development, the reform of fiscal and financial systems, and the reform of the household registration system will bring in more than 4 trillion yuan worth of home appliances.

Traditional channels to expand rural chain stores through what channels to sell home appliances to rural families? According to Wang Huanjiang, the founder of Duo Fangda, the multi-find model is based on the concept of originating from rural areas, taking root in rural areas, integrating rural areas, and serving rural areas. The brand is unified, procurement is unified, images are unified, and standards are unified in four rounds. It includes Konka, Changhong, and LG. Many high-quality brand suppliers including Samsung, Haier, Oaks, and Chunlan have reached cooperation. Currently, they have more than 8,000 franchised chain stores and basically cover all provinces and cities in the country.

E-commerce shopping logistics and distribution into a bottleneck However, with the gradual growth of China's e-commerce site, the formation of a large impact on the traditional channels. With the rapid increase of urbanization in rural areas, although the logistics construction in the rural market is still not perfect, some rural areas have already established rural commodity logistics distribution centers integrating information management, e-commerce, procurement, processing, storage and transportation, and logistics and distribution. . Farmers can also purchase home appliances through e-commerce sites as they do in the city, and they can sign up for mail directly at their homes through a sophisticated logistics network.

The future of rural home appliances market, traditional chain channels and e-commerce who can seize this piece of blue ocean? The key point is the speed and span of logistics network construction. If traditional channels do not seek more innovative sales models, they will lose their geographical advantages.

LCD Screen

brightness
LCD is a substance between solid and liquid. It can't emit light by itself, so it needs additional light source. Therefore, the number of lamps is related to the brightness of the Liquid Crystal Display. The earliest liquid crystal displays had only two upper and lower tubes, the lowest of the popular type was four lamps, and the high-end one was six lamps. The four-lamp design is divided into three types of placement: one is that there is a lamp on each of the four sides, but the disadvantage is that there will be dark shadows in the middle. The solution is to arrange the four lamps from top to bottom. The last one is the "U"-shaped placement form, which is actually two lamp tubes produced by two lamps in disguise. The six-lamp design actually uses three lamps. The manufacturer bends all three lamps into a "U" shape, and then places them in parallel to achieve the effect of six lamps.
Tip: Brightness is also a more important indicator. The brighter the LCD, the brighter the LCD, it will stand out from a row of LCD walls. The highlight technology we often see in CRT (ViewSonic is called highlight, Philips is called display Bright, BenQ is called Rui Cai) is to increase the current of the shadow mask tube to bombard the phosphor to produce a brighter effect. Such a technology is generally traded at the expense of image quality and the life of the display. All use this The products of this kind of technology are all bright in the default state, you always have to press a button to implement, press 3X bright to play the game; press again to turn to 5X bright to watch the video disc, a closer look is blurred, you need to watch The text has to be honestly returned to the normal text mode. This design actually prevents you from frequently highlighting. The principle of LCD display brightness is different from that of CRT. They are realized by the brightness of the backlight tube behind the panel. Therefore, the lamp has to be designed more so that the light will be uniform. In the early days when selling LCDs, it was a great thing to tell others that there were three LCDs. But at that time, Chi Mei CRV came up with a six-lamp technology. In fact, the three tubes were bent into a "U" shape. The so-called six; such a six-lamp design, plus the strong luminescence of the lamp itself, the panel is very bright, such a representative work is represented by VA712 in ViewSonic; but all bright panels will have a fatal injury , The screen will leak light, this term is rarely mentioned by ordinary people, the editor personally thinks it is very important, light leakage means that under a completely black screen, the liquid crystal is not black, but whitish and gray. Therefore, a good LCD should not emphasize brightness blindly, but more emphasis on contrast. ViewSonic's VP and VG series are products that do not emphasize brightness but contrast!

Lcd Display,LCD Screen,Lcd Tft Display Screen,4 Inch Mipi Lcd Screen,Square Tft Lcd Display

ESEN Optoelectronics Technology Co., Ltd, , https://www.esenlcd.com

Posted on