TV industry transformation and upgrading accelerated

Compared with the traditional hardware strength of flat-panel TVs, smart TVs pay more attention to software innovations and upgrades, and the prosperity of Andriod4.0+ operating systems, and the opening up of dual-core, quad-core and even six-core eras, especially the creation of cloud platforms, Changhong, Hisense, Konka, TCL, Samsung and other brands of Chinese and foreign color TVs have their own merits. The rapid changes in the function of flat-panel televisions have surpassed the tools of home entertainment and have risen to social and medical levels.

It can thus be seen that the depth and breadth of services for TV companies to enhance content, applications, experiences, software, etc. have become rigid demands of consumers, but how to ensure the level of maintenance services for software systems has become a new challenge for color TV companies. Whether the intelligent system platform is stable, whether the network access is safe and reliable, whether the application program is convenient, whether the software and hardware can be upgraded synchronously, etc., have all become new problems for the color TV companies. It is understood that current smart TV consumer awareness is as high as 90%, the penetration rate has exceeded 50%, but the actual activation rate is only 20%, high awareness, low usage rate of inversion, is hindering smart TV Healthy development. The improper operation, making consumers no longer have the second experience of interest as the primary reason.

At present, various TV brands have different standards for after-sales maintenance of smart TVs. For the maintenance of smart TV hardware, maintenance is performed in accordance with the National Three Guarantees Regulations. However, there is no clear provision on software services. As an innovative technology product, the operating complexity of smart TV itself, most consumers still need the guidance of professional and technical personnel to be able to use smoothly, enterprises need to be equipped with professional staff installation instructions, and it is understood that the domestic color TV brand They promised that the first time software debugging is free, and some foreign brands made it clear that they only provide online guidance for upgrading and they do not have professional on-site service. Therefore, the problem of how to deal with the failure of smart TV software needs to be further improved. The proper handling of software upgrade and maintenance is the fundamental of the development of smart TV. The most important thing for smart TV products is the application of software functions. If the upgrade of software is not within the scope of the Three Guarantees, the benefits of consumers may not be guaranteed for smart television novices or the TV itself.

In view of this, the China Consumer Electronics Research Office of the China Electronic Chamber of Commerce plans to publish the “2013 China Smart TV Service After-sales Service White Paper” at the “2013 China Flat Panel TV 3.15 Quality and Service Symposium”. In terms of upgrading services, etc., the company standardizes the after-sales service standards for smart TVs in detail, and looks forward to using them as a reference to provide a reference for the sound development of the entire smart TV industry. It is hoped that more color TV companies will continue to improve their own smart TV sales after this. The level of service ultimately leads to the industry's guidelines.

According to the statistics of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, many colorful power companies have been continuously improving their own smart TV service platforms. For example, Skyworth and Changhong will provide a free on-site commissioning service within three months; TCL, Konka, Samsung All of them provide a professional network upgrade service platform.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said: The rapid innovation of flat-panel TVs urgently requires "standards first," and in the field of smart TVs, there must first be a unified standard for product manufacturing, so that consumers can buy evidence to follow. The most important thing is that after-sales service standards must be followed up in a timely manner so as to avoid any problems. The promotion and development of smart TVs has been in the past two years, but the slow growth of market share, lack of good user experience and perfect after-sales service system are the key factors that restrict its development.