In recent years, various capitals continue to chase the LED industry, but after the bustling, a cold winter seems to be inevitable. If the capital is lost, is it “frighteningâ€, or should it be more rational and more accurate?
Since 2009, the capital of various business opportunities has been pouring into the LED industry, and in 2012, the peak of investment has been set. However, the carnival of capital does not necessarily lead to an increase in profits. Many investors can only retreat after they have suffered from the bitter fruit of Wangfeng Investment. This can't help but make people wonder why the government's “protecting the escort†of the sunrise industry will also encounter “excessâ€, “cold winter†and even “shuffleâ€.
In fact, in the long run, there is nothing wrong with the government supporting the LED industry. However, as an investor, it should be recognized that policy guidance and the market are two different things, and should not be blindly invested in the context of disconnection from the market. Nowadays, the chill of the LED industry does not mean that the LED industry's investment prospects are not good, but it warns investors in advance: investment LED needs to balance policy support and market overall; to benefit from the LED industry in the long run, it needs correct investment. strategy.
Rational consideration of rational investment
At present, many local governments have launched a series of preferential policies to attract investment, such as land support, support for supporting facilities, corporate income tax reduction and exemption support, financial subsidies and scientific and technological achievements rewards, and local governments. Engineering support, etc. If you only invest in order to get government support, I am afraid that "the bamboo basket will be empty," because after all, investment and business operations are long-term. Without a full consideration, it is difficult to obtain an ideal return.
Industry analysis, investment LED industry should rationally consider the following aspects: 1. Investigate the status of market sales channels. Although the overall demand for LED market is strong, if the market is not strong enough or it is difficult to open up sales channels, it will inevitably affect the subsequent operations; 2. Whether transportation is convenient. If there is no convenient transportation route, the period of the company's products going to market will be delayed, which is not conducive to the sales of products; 3. Whether the surrounding industrial chain is complete. There is no complete industrial chain around, which will increase the difficulty and cost of purchasing raw materials for enterprises; 4. Whether talent rationing can be in place. If the place where the enterprise is put into production cannot find suitable and sufficient talents, it will inevitably bring troubles to the core of production, R&D and sales.
Tailored investment
The LED industry has a relatively long industrial chain. The technical characteristics and capital characteristics of each field vary greatly. From upstream to midstream to downstream, the industry entry threshold is gradually reduced. Generally speaking, the upstream epitaxial wafer has the typical "double high" (high technology, high capital) characteristics, the midstream chip technology is high in content, the capital is relatively dense, and the downstream packaging is lower in terms of technical content and capital investment, while the application product is The minimum technical content and capital investment.
In view of the different characteristics of each link of the LED industry chain, investors should invest according to their own strengths and goals: If the capital is strong and try to occupy a leading position in the LED field, consider the high-end cut through the upstream and midstream. However, it should be noted that the current investment in this field is large, the professional and technical talents are relatively scarce, the investment risk is high, and the return on investment is quite slow. If the capital strength is general and you don't want to take too much risk, you can consider investing in the packaging field because it is closer. Apply the market to reduce risk. At present, most investors tend to invest in this field, and they are full of expectations for power-type packaging. If it is a small capital, cutting from the application product is the first choice, because the market entry threshold of the application product is the lowest, directly facing the terminal market, the technical risk is small, Low investment and fast recovery. However, due to the increasingly fierce market competition in this field, most manufacturers adopt a low-price competition strategy and the profit margin is low.
Since 2009, the capital of various business opportunities has been pouring into the LED industry, and in 2012, the peak of investment has been set. However, the carnival of capital does not necessarily lead to an increase in profits. Many investors can only retreat after they have suffered from the bitter fruit of Wangfeng Investment. This can't help but make people wonder why the government's “protecting the escort†of the sunrise industry will also encounter “excessâ€, “cold winter†and even “shuffleâ€.
In fact, in the long run, there is nothing wrong with the government supporting the LED industry. However, as an investor, it should be recognized that policy guidance and the market are two different things, and should not be blindly invested in the context of disconnection from the market. Nowadays, the chill of the LED industry does not mean that the LED industry's investment prospects are not good, but it warns investors in advance: investment LED needs to balance policy support and market overall; to benefit from the LED industry in the long run, it needs correct investment. strategy.
Rational consideration of rational investment
At present, many local governments have launched a series of preferential policies to attract investment, such as land support, support for supporting facilities, corporate income tax reduction and exemption support, financial subsidies and scientific and technological achievements rewards, and local governments. Engineering support, etc. If you only invest in order to get government support, I am afraid that "the bamboo basket will be empty," because after all, investment and business operations are long-term. Without a full consideration, it is difficult to obtain an ideal return.
Industry analysis, investment LED industry should rationally consider the following aspects: 1. Investigate the status of market sales channels. Although the overall demand for LED market is strong, if the market is not strong enough or it is difficult to open up sales channels, it will inevitably affect the subsequent operations; 2. Whether transportation is convenient. If there is no convenient transportation route, the period of the company's products going to market will be delayed, which is not conducive to the sales of products; 3. Whether the surrounding industrial chain is complete. There is no complete industrial chain around, which will increase the difficulty and cost of purchasing raw materials for enterprises; 4. Whether talent rationing can be in place. If the place where the enterprise is put into production cannot find suitable and sufficient talents, it will inevitably bring troubles to the core of production, R&D and sales.
Tailored investment
The LED industry has a relatively long industrial chain. The technical characteristics and capital characteristics of each field vary greatly. From upstream to midstream to downstream, the industry entry threshold is gradually reduced. Generally speaking, the upstream epitaxial wafer has the typical "double high" (high technology, high capital) characteristics, the midstream chip technology is high in content, the capital is relatively dense, and the downstream packaging is lower in terms of technical content and capital investment, while the application product is The minimum technical content and capital investment.
In view of the different characteristics of each link of the LED industry chain, investors should invest according to their own strengths and goals: If the capital is strong and try to occupy a leading position in the LED field, consider the high-end cut through the upstream and midstream. However, it should be noted that the current investment in this field is large, the professional and technical talents are relatively scarce, the investment risk is high, and the return on investment is quite slow. If the capital strength is general and you don't want to take too much risk, you can consider investing in the packaging field because it is closer. Apply the market to reduce risk. At present, most investors tend to invest in this field, and they are full of expectations for power-type packaging. If it is a small capital, cutting from the application product is the first choice, because the market entry threshold of the application product is the lowest, directly facing the terminal market, the technical risk is small, Low investment and fast recovery. However, due to the increasingly fierce market competition in this field, most manufacturers adopt a low-price competition strategy and the profit margin is low.
Jinhu Weibao Trading Co., Ltd , https://www.weibaoxd.com