Do business in VR? Swiss bank is developing eye movement VR application

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Do business in VR? Swiss bank is developing eye movement technology VR application from Baidu VR

According to IBS intelligence reports, Swiss-based Swiss bank Bank (Swissquote Bank) has developed and released a virtual reality heads-up application that allows VR users to trade and access their personal data in a 360-degree virtual reality trading environment. There is currently limited detail about the application, and Xiaobian is not yet clear whether the application has been released or is still under development.

The report also pointed out that Swisscom's virtual reality application uses eye tracking technology provided by Fast Trade. However, this is the first time that we have learned of the existence of Fast Trade. Even if the search engine has not found much information about Fast Trade, it is not yet clear what the effect of eye tracking by Swissquote is. The basic principle of the application is to provide VR users with a new method of transaction and business processing through virtual reality head-ups. Users can access stocks and major stock indexes in a 360-degree VR environment, and they can also use their own data to log in and view accounts. State and other operations.

The report of IBS intelligence did not mention the VR headset supported by the application, but simply mentioned "virtual reality heads-up." But another reason why the author is interested in the report is that it will accelerate the development of VR applications on Apple Watch. IBS intelligence quoted Paolo Buzzi, technical director of Swissquote Bank, as saying that the use case of VR headsets is limited, but creating this application will allow the company to “perfect our existing applications on other devices... This was originally developed for VR helmets. The Fast Trade tool will eventually be used for our Apple Watch app."

Although VR devices and smart watches are technically considered wearable technologies, they are essentially very different platforms, so it is unclear how the development of virtual reality applications will benefit Apple Watch users. In any case, manipulating the transaction is just one of many uses of virtual reality technology beyond entertainment.

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