[Source: "High-tech LED - Research and Review" June issue]
In 2012, the world entered a time window for the complete elimination of incandescent lamps. Due to the continuous improvement of LED light efficiency and the decline of product prices, the advantages of LED lighting relative to traditional lighting continue to be highlighted. As the incandescent lamps gradually withdraw from the market, LED indoor lighting faces an explosive growth opportunity.
However, China's LED indoor lighting industry is subject to factors such as core technology and high-end raw materials relying on foreign countries, and the market is mainly concentrated overseas. Coupled with the impact of foreign macroeconomic downturn last year, the growth rate of domestic LED indoor lighting enterprises has slowed down.
The High-Tech LED Industry Research Institute (GLII) reported that due to the decline of domestic and international economic growth momentum in the first half of the year, the European debt crisis continued to deteriorate and the fiscal adjustment pressure faced by the United States brought huge downside risks to the global economy. The main orders of enterprises fell by nearly 10%, while the domestic market is still dominated by government and commercial engineering projects. The opening speed of the civilian market is still slow, which led to the overall growth rate of the domestic LED indoor lighting market in the first half of this year was lower than expected.
In terms of price, the price of white light chips for medium and high-end lighting continued to be strong, and the structural design of the lamps failed to make breakthroughs. Except for some low-end products, the market price was increased through price wars. In the first half of this year, the price of domestic LED indoor lighting products The overall decline was within 10%, and the increase in chip luminous efficiency and the small decline in raw material prices became the main driving force.
Overseas orders fell by nearly 10%
In the first half of this year, the global economy is still shrouded in the haze of debt crisis and fiscal austerity. Except for core countries such as Germany and France, the overall economy of the euro zone continues to decline. Among them, the countries represented by Greece and Spain have declined. Big.
The growth of the US economy is mainly driven by consumption, and the growth of consumption depends mainly on the improvement of the balance sheet of the residents. In the first half of the year, the US was still affected by the unemployment rate remained high and the recovery of the real estate market was slow. The recovery of the US economy was also slow.
GLII statistics show that in 2011, Europe and the United States accounted for 35%-40% of China's LED indoor lighting products. Since the beginning of this year, the economic recovery process in Europe and the United States has been slow, which has greatly weakened the local consumption of LED indoor lighting products. As of the first five months of this year, the domestic LED indoor lighting enterprises' orders from the European and American markets have dropped by 10%-15%. .
The export data from January to April this year has been confirmed by the Customs Import and Export Information Network. The data released by the official website shows that the growth rate of domestic LED lighting and light source products has declined by nearly 10%.
The domestic market is still in the incubation period
Since the end of last year, moving from overseas to the domestic market has become the first choice for many LED lighting export companies.
GLII recently conducted a survey of dozens of lighting cities and home plazas in China, and found that more than 90% of lighting shops have begun to sell LED indoor lighting products, and the remaining 10% of shops are also planning to sell LED indoor lighting from the second half of this year. Products, while in the same period last year, the number of shops selling LED indoor lighting products accounted for less than 40% of the total.
However, in the domestic LED indoor lighting market, the sales of products are mainly based on government and commercial engineering projects. The civilian market has not yet been opened on a large scale. Why is the size of the civilian market space so large, but it is difficult to promote it?
In addition to blaming the high price of products, production companies do not pay attention to their own brand promotion, channel development and sales staff training is also an important factor.
Among them, in addition to shops selling LED lighting products, most of the shops' LED lighting sales counters are placed in corners that are difficult to find, or scattered one or two layers at the bottom of the counter.
The sales staff in the store mostly don't know much about the basic parameters of LED products. When asked about relevant indicators, the sales staff can only rush through the product catalog or call the manufacturer to answer.
In 2012, the world entered a time window for the complete elimination of incandescent lamps. Due to the continuous improvement of LED light efficiency and the decline of product prices, the advantages of LED lighting relative to traditional lighting continue to be highlighted. As the incandescent lamps gradually withdraw from the market, LED indoor lighting faces an explosive growth opportunity.
However, China's LED indoor lighting industry is subject to factors such as core technology and high-end raw materials relying on foreign countries, and the market is mainly concentrated overseas. Coupled with the impact of foreign macroeconomic downturn last year, the growth rate of domestic LED indoor lighting enterprises has slowed down.
The High-Tech LED Industry Research Institute (GLII) reported that due to the decline of domestic and international economic growth momentum in the first half of the year, the European debt crisis continued to deteriorate and the fiscal adjustment pressure faced by the United States brought huge downside risks to the global economy. The main orders of enterprises fell by nearly 10%, while the domestic market is still dominated by government and commercial engineering projects. The opening speed of the civilian market is still slow, which led to the overall growth rate of the domestic LED indoor lighting market in the first half of this year was lower than expected.
In terms of price, the price of white light chips for medium and high-end lighting continued to be strong, and the structural design of the lamps failed to make breakthroughs. Except for some low-end products, the market price was increased through price wars. In the first half of this year, the price of domestic LED indoor lighting products The overall decline was within 10%, and the increase in chip luminous efficiency and the small decline in raw material prices became the main driving force.
Overseas orders fell by nearly 10%
In the first half of this year, the global economy is still shrouded in the haze of debt crisis and fiscal austerity. Except for core countries such as Germany and France, the overall economy of the euro zone continues to decline. Among them, the countries represented by Greece and Spain have declined. Big.
The growth of the US economy is mainly driven by consumption, and the growth of consumption depends mainly on the improvement of the balance sheet of the residents. In the first half of the year, the US was still affected by the unemployment rate remained high and the recovery of the real estate market was slow. The recovery of the US economy was also slow.
GLII statistics show that in 2011, Europe and the United States accounted for 35%-40% of China's LED indoor lighting products. Since the beginning of this year, the economic recovery process in Europe and the United States has been slow, which has greatly weakened the local consumption of LED indoor lighting products. As of the first five months of this year, the domestic LED indoor lighting enterprises' orders from the European and American markets have dropped by 10%-15%. .
Figure 1 China's LED light source and lighting products export growth rate from January to April 2010 to January to April 2012 
Source: Customs Import and Export Information Network, High-tech LED Industry Research Institute
The export data from January to April this year has been confirmed by the Customs Import and Export Information Network. The data released by the official website shows that the growth rate of domestic LED lighting and light source products has declined by nearly 10%.
The domestic market is still in the incubation period
Since the end of last year, moving from overseas to the domestic market has become the first choice for many LED lighting export companies.
GLII recently conducted a survey of dozens of lighting cities and home plazas in China, and found that more than 90% of lighting shops have begun to sell LED indoor lighting products, and the remaining 10% of shops are also planning to sell LED indoor lighting from the second half of this year. Products, while in the same period last year, the number of shops selling LED indoor lighting products accounted for less than 40% of the total.
However, in the domestic LED indoor lighting market, the sales of products are mainly based on government and commercial engineering projects. The civilian market has not yet been opened on a large scale. Why is the size of the civilian market space so large, but it is difficult to promote it?
In addition to blaming the high price of products, production companies do not pay attention to their own brand promotion, channel development and sales staff training is also an important factor.
Among them, in addition to shops selling LED lighting products, most of the shops' LED lighting sales counters are placed in corners that are difficult to find, or scattered one or two layers at the bottom of the counter.
The sales staff in the store mostly don't know much about the basic parameters of LED products. When asked about relevant indicators, the sales staff can only rush through the product catalog or call the manufacturer to answer.
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