With Facebook CEO Zuckerberg launching sales, the most popular VR device Oculus Rift officially opened its retail version to consumers on March 28, once again pushing up VR fever in Silicon Valley, while in the Chinese world, HTC's recent marketing efforts continue, Hon Hai also announced the investment in Japan's VR startup Fove, China's investment boom is also highly valued.
China National Advertising Research Institute and Zhimeng Consulting Agency released the "China VR User Behavior Research Report" in March this year. The report shows that the potential users of China VR have reached 286 million, and have been exposed or experienced in the past year. The number of VR users who have virtual reality devices is about 17 million, and the number of users who have purchased various VR virtual reality devices is about 960,000. China's BAT network has also announced its investment.
In China, one of the earliest pioneers of virtual reality VR, non-3Glasses CEO Wang Jie is a genius. She has been involved in the VR industry for 14 years. At the beginning, she was interested in unintentional technology. Later, she established latitude and longitude technology to specialize in VR customization. In 2012, we launched a new company, 3Glasses. In 2014, we launched the first mass production PC virtual reality helmet in Asia, 3Glasses D1 (developer version). In 2015, we released the world's first mass production 2K virtual reality. 3Glasses D2 (Pioneer Edition), the market share of PC-type head-mounted display devices in China is as high as 70%.
Wang Jie, who likes to watch science fiction and movies, believes that the VR headset is just the first step, a piece of her dream. She even believes that VR will be the most important carrier for human beings to move towards artificial intelligence. Where is the future of VR? If the mobile phone is the current platform, will VR be the next platform? Here is her opinion on VR:
VR will coexist with the phone for a while
When the technology breaks through the threshold, the speed will be very fast. The rise and fall of the industry will take 20 years, and the VR industry will be comparable to the current mobile phone application in about 3-5 years!
The mobile phone solves the fragmentation time, which is the interaction between people and the screen. VR solves our demand for space and time. Let us achieve a certain degree of symbiosis and prosperity based on the current platform. VR will not wipe out the phone in 2-3 years, absolutely not, 5 years is not possible, there may be a certain amount of time is parallel.
In the past 10 years, VR will allow us to recreate a space in the irreversible living space of Earth time, extend the existing platform, or recreate a parallel platform with time and space. Can play all the imagination, whether it is the real scene taken with a 360-degree camera, or use computer technology to create fictional scenes 50 years ago, 100 years later, VR is a scene, the scene is only a technical means in VR.
VR responds to people's needs for time and space
VR is about immersion, so that you really feel and interact with it in space, so VR application is spatial, you can play monsters in World of Warcraft, you can sing in KTV. The most wonderful thing is that no matter where you are, just wear the device and you can always be with people who are alive, dead or future.
It's not just an entertainment device, it can cover every aspect of life, because everyone has time and space. Technology can break through, it can carry our dreams. Human needs and technology can change our lives. People's needs are fundamental, and technology is a tactic. When fundamentally solved through tactics, it can become a tangible product that ultimately affects our lives.
If the previous 20 years is the Internet, the next 20 years will be virtual reality. Because there is really a lack of demand, the current house is very expensive, people are too busy to have time to go shopping and chatting, the earth population is getting more and more, the air is getting thinner, and there will be ideas for another space, so that someone will look for another planet. .
People can't go directly to artificial intelligence, and an important environment is needed in the middle, and virtual reality is a particularly important intermediate carrier. I love watching sci-fi movies and novels, and everything can't be touched, including virtual reality.
In 2014, we wanted more people to use VR technology to bring convenience to life, but there is no way to let everyone know what VR is. It must be decided through the channel. From B2B to B2C, find more people to solve together, so the industry and the general trend will rise.
VR is an important carrier to artificial intelligence
Robots and artificial intelligence will eventually come, because of the lack of productivity and the need for people to do more creative things. But what if this section cannot be reached right away? Virtual reality technology is a particularly important carrier in the middle.
The robot is just a carrier, it is a computer, but we need a robot to solve the problem. In addition to the era of artificial intelligence and robotics, we must first construct a space and virtual human interaction. Virtual people are also a kind of robotic business, and even people can talk to virtual people. This is a key term for virtual reality.
The reality of virtual reality is the sense of immersion, so that you really fall into it, can not distinguish between virtual or reality. Even if the virtual reality scene is just beginning to develop, but you really feel that you are in it, sometimes people will be scared, you really think that the car will hit you, it will be really nervous. When the technology is getting better and better, and the content is true enough, one day you will really be unclear. People will not want to come out inside, and will do a lot of actions in it.
The hardware order of virtual reality is the helmet, sound, input device (handle, gloves), physical feedback.
Now the first step is just glasses. Let you enter the virtual scene first. Then you want to have a sound. This requires a realistic orientation simulation. Usually listening to 3D stereo and surround sound is just in the middle of the sound, but in virtual reality, As with the real world, there needs to be a position. You call me now, at my 12 o'clock position, if you turn around, it will be at my 3 o'clock position, the same in virtual reality. So we started to join the sound effects, including the big manufacturers are also doing this problem, in the VR space, really make the sound life.
The next step is to have hands and feet, so we introduced the input device and started to touch. Oculus has a handle Touch. We also started to make our own handles. Let you know the position of the hand and start grabbing things. After catching something, you will want to have a finger and do a refined action, just like a person becomes a person. Then I hope that when we touch each other, there is a tactile reaction. When your hand touches the feeling of iron, skin and temperature, the person can hug in the VR environment. People and objects, people and real people, people and virtual People can interact with each other.
Then there will be shopping malls, space, and payment systems. When this structure is constructed, it can be understood that it is the environment and system of artificial intelligence.
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