From entertainment products, communications equipment, transportation systems, to energy-saving applications and healthcare equipment, semiconductor technology is gaining popularity and playing a key role in these entirely new applications that revolutionize our everyday lives. This means that the semiconductor industry Success is more dependent on the degree to which semiconductor companies accept innovation culture than on other industries, and their investment in the research and development of innovative technology products. However, the culture of innovation is not just the use of imaginary management methods, or creating a creative atmosphere in the work environment; on the contrary, the primary condition of the innovation culture is the willingness of the corporate leadership to change, and the firm's consistent commitment to R&D investment can promote the family. Companies, especially semiconductor companies, continue to develop innovative product technologies. Innovation culture must not only encourage new ideas, but also accurately assess its potential value, and then effectively achieve creativity. The establishment of an innovative development mechanism within the company not only provides employees with a broad range of creative thinking, but also ensures that the ultimate Creativity is based on actual market development trends and can bring about appreciable results.
In addition, innovative companies should work with different partners, including strategic partners and emerging innovative SMEs, to jointly develop semiconductor applications in the following important application areas where semiconductor technology plays a key role: (1) To enrich people's daily lives (2) Strengthen social functions; (3) Improve the sustainable development of the environment. In 2011, there are many opportunities for chip makers to wait for them in these three important application areas.
Enriching People's Life Multimedia integration refers to the phenomenon of integration of entertainment, information, and communications—especially wireless communication—for many years. Today's consumers are increasingly expecting to use any device to access information services and entertainment contents in real time anytime and anywhere. Consumers are eagerly looking forward to becoming a reality in the consumer sector and need a variety of different semiconductor products and technologies to continuously Innovation.
For example, a very complex system-on-a-chip integrates millions of transistors on a single chip. These system-on-chips enable the next generation of set-top boxes and televisions to have a variety of more entertaining features that increase signal quality. The receiving effect improves the realism of the video and audio, providing users with more choices of sources, such as television broadcasting and broadband and internet. Although the functions are more abundant, the prices are greatly reduced. Another example is the rapidly growing market for MEMS (micro-electro-mechanical-system) wireless microphones. The company's large investment in R&D has made MEMS microphones continue to make progress, with smaller and smaller product sizes and lower costs. Today, designers put together an array of small MEMS microphones to improve the sound quality of mobile devices, filter out unwanted noise interference, and the price is comparable to a single large-sized microphone.
Human-Machine Interface - With the advent of a new generation of tablets and mobile phones, simply pointing, dragging, and sliding will not meet consumer demand. For example, as devices add complex games and other functions, system functions that interpret gyroscopes, accelerometers, and system chips with a processor to interpret user motion will occupy a more important role in the user interface. Smart semiconductor companies know that they must continue to develop motion-control interactive interfaces and continuously improve the technology.
Strengthen social function security and confidential anti-theft - In daily life, more and more semiconductor chips are used in security anti-theft systems. For example, the automotive industry is one of the markets with the most market opportunities for semiconductor products. Today, automobiles use semiconductor technology to activate automotive response systems. There will be more and more cars equipped with advanced driver assistance systems (ADAS) that can detect pedestrians, animals, vehicles and traffic signals and activate the car collision avoidance system: collision avoidance system has two working modes, one is for the driver In a dangerous situation, the other is to actively operate the vehicle before the driver reacts. High-end cars equipped with these advanced technologies have already appeared on the market, and I believe that this technology will soon be seen on mid-size cars. Similarly, a smart power airbag chip integrating power switching transistors and control circuitry on a single chip is in the R&D phase. This new product can operate the airbag with faster speed and less energy consumption and adjust it according to the surrounding environment. The blast characteristics of the airbag (ie, whether the child being protected is a child weighing 50 pounds or a 200 pound adult).
From system anti-virus, hacking defense, to secure data storage, chip vendors also seek different technical solutions to solve the digital security and information protection issues of government departments and enterprises.
Healthcare - Semiconductor components will play an important role in new diagnostic, therapeutic and fitness equipment. Digital gyroscopes and MEMS (Micro Electro Mechanical Systems) chipsets will not only bring more information and functionality to consumers, but also provide feedback to information centers. For example, a new generation of micromachined sensors can measure up to 11 movements and changes, including temperature, pressure, and momentum. In some applications, these sensors can play an important role and can even save people's lives. For example, in remote patient monitoring applications, these sensors can help medical personnel to identify the patient's heart failure caused by myocardial infarction. Still the pressure caused by climbing stairs.
Another example of medical applications is new contact lenses. The glasses are equipped with special chips that can measure intraocular pressure 24 hours a day, including changes in nighttime intraocular pressure that cannot be captured by conventional intraocular pressure testing, and help ophthalmologists find gluma diseases. This special contact lens can send the wearer's data to the information processing center, providing more comprehensive diagnostic information than the traditional laboratory methods, allowing medical personnel to intervene early to prevent the disease from further deterioration. This example also illustrates another important implication of innovation: companies in different fields need to work together to achieve synergy. In this case, STMicroelectronics, a semiconductor giant, collaborated with Sensimed, a newly established small-scale medical equipment company, to explore and develop new applications.
Promoting Energy Conservation and Environmental Protection Power Management - R&D cooperation to provide energy efficiency solutions and reduce global demand for non-renewable energy sources will bring new opportunities for the development of the semiconductor industry. From factories to cars, from audio and video to wireless communications and home appliances, if semiconductor companies' technology can help reduce energy consumption, it will be a beneficiary of energy trends. With the increasing purchasing power of global consumers, they are able to buy more computers, televisions, home appliances and other products. This trend is bound to make energy demand even tighter. Therefore, improving the energy efficiency of electronic products will be the biggest challenge for the semiconductor industry. It is also the best opportunity.
Smart Meters and New Energy – Semiconductor companies committed to helping reduce fossil fuel consumption worldwide are applying new technologies to provide power companies and gas suppliers with more accurate and advanced digital metering solutions. Smart grid technology can help consumers manage electricity bills more effectively, enable consumers to grasp the electricity consumption in hours, and how to save electricity during the peak period of electricity consumption, so that power companies can be selective in the peak period of electricity demand. Increase power supply. Semiconductor technology also plays an important role in the development of alternative energy sources with economic effects. For example, semiconductors are the main components of renewable energy technologies such as solar panels, helping to collect solar energy and then converting solar energy into electricity with the highest efficiency.
During the economic downturn, semiconductor solution providers are not afraid of the harsh market environment and continue to invest in R&D activities. The new product lines allow them to prepare for rejuvenation. STMicroelectronics' R&D expenditure in 2010 accounted for more than 23% of the company's revenue, R&D personnel accounted for more than 20% of the total number of employees, and the number of patents held was close to 20,000, which is a model for such companies.
In 2011 and beyond, the market not only has more demand for these products, but also requires greater progress in each area, including automobiles, equipment, and energy. A culture of innovation can drive thriving companies to meet the endless desires of customers for new solutions and new applications. Therefore, even if end users do not see it, the culture of innovation is still crucial to meeting these market demands.
Ji Henghua Executive Vice President and President of Greater China and South Asia STMicroelectronics
In addition, innovative companies should work with different partners, including strategic partners and emerging innovative SMEs, to jointly develop semiconductor applications in the following important application areas where semiconductor technology plays a key role: (1) To enrich people's daily lives (2) Strengthen social functions; (3) Improve the sustainable development of the environment. In 2011, there are many opportunities for chip makers to wait for them in these three important application areas.
Enriching People's Life Multimedia integration refers to the phenomenon of integration of entertainment, information, and communications—especially wireless communication—for many years. Today's consumers are increasingly expecting to use any device to access information services and entertainment contents in real time anytime and anywhere. Consumers are eagerly looking forward to becoming a reality in the consumer sector and need a variety of different semiconductor products and technologies to continuously Innovation.
For example, a very complex system-on-a-chip integrates millions of transistors on a single chip. These system-on-chips enable the next generation of set-top boxes and televisions to have a variety of more entertaining features that increase signal quality. The receiving effect improves the realism of the video and audio, providing users with more choices of sources, such as television broadcasting and broadband and internet. Although the functions are more abundant, the prices are greatly reduced. Another example is the rapidly growing market for MEMS (micro-electro-mechanical-system) wireless microphones. The company's large investment in R&D has made MEMS microphones continue to make progress, with smaller and smaller product sizes and lower costs. Today, designers put together an array of small MEMS microphones to improve the sound quality of mobile devices, filter out unwanted noise interference, and the price is comparable to a single large-sized microphone.
Human-Machine Interface - With the advent of a new generation of tablets and mobile phones, simply pointing, dragging, and sliding will not meet consumer demand. For example, as devices add complex games and other functions, system functions that interpret gyroscopes, accelerometers, and system chips with a processor to interpret user motion will occupy a more important role in the user interface. Smart semiconductor companies know that they must continue to develop motion-control interactive interfaces and continuously improve the technology.
Strengthen social function security and confidential anti-theft - In daily life, more and more semiconductor chips are used in security anti-theft systems. For example, the automotive industry is one of the markets with the most market opportunities for semiconductor products. Today, automobiles use semiconductor technology to activate automotive response systems. There will be more and more cars equipped with advanced driver assistance systems (ADAS) that can detect pedestrians, animals, vehicles and traffic signals and activate the car collision avoidance system: collision avoidance system has two working modes, one is for the driver In a dangerous situation, the other is to actively operate the vehicle before the driver reacts. High-end cars equipped with these advanced technologies have already appeared on the market, and I believe that this technology will soon be seen on mid-size cars. Similarly, a smart power airbag chip integrating power switching transistors and control circuitry on a single chip is in the R&D phase. This new product can operate the airbag with faster speed and less energy consumption and adjust it according to the surrounding environment. The blast characteristics of the airbag (ie, whether the child being protected is a child weighing 50 pounds or a 200 pound adult).
From system anti-virus, hacking defense, to secure data storage, chip vendors also seek different technical solutions to solve the digital security and information protection issues of government departments and enterprises.
Healthcare - Semiconductor components will play an important role in new diagnostic, therapeutic and fitness equipment. Digital gyroscopes and MEMS (Micro Electro Mechanical Systems) chipsets will not only bring more information and functionality to consumers, but also provide feedback to information centers. For example, a new generation of micromachined sensors can measure up to 11 movements and changes, including temperature, pressure, and momentum. In some applications, these sensors can play an important role and can even save people's lives. For example, in remote patient monitoring applications, these sensors can help medical personnel to identify the patient's heart failure caused by myocardial infarction. Still the pressure caused by climbing stairs.
Another example of medical applications is new contact lenses. The glasses are equipped with special chips that can measure intraocular pressure 24 hours a day, including changes in nighttime intraocular pressure that cannot be captured by conventional intraocular pressure testing, and help ophthalmologists find gluma diseases. This special contact lens can send the wearer's data to the information processing center, providing more comprehensive diagnostic information than the traditional laboratory methods, allowing medical personnel to intervene early to prevent the disease from further deterioration. This example also illustrates another important implication of innovation: companies in different fields need to work together to achieve synergy. In this case, STMicroelectronics, a semiconductor giant, collaborated with Sensimed, a newly established small-scale medical equipment company, to explore and develop new applications.
Promoting Energy Conservation and Environmental Protection Power Management - R&D cooperation to provide energy efficiency solutions and reduce global demand for non-renewable energy sources will bring new opportunities for the development of the semiconductor industry. From factories to cars, from audio and video to wireless communications and home appliances, if semiconductor companies' technology can help reduce energy consumption, it will be a beneficiary of energy trends. With the increasing purchasing power of global consumers, they are able to buy more computers, televisions, home appliances and other products. This trend is bound to make energy demand even tighter. Therefore, improving the energy efficiency of electronic products will be the biggest challenge for the semiconductor industry. It is also the best opportunity.
Smart Meters and New Energy – Semiconductor companies committed to helping reduce fossil fuel consumption worldwide are applying new technologies to provide power companies and gas suppliers with more accurate and advanced digital metering solutions. Smart grid technology can help consumers manage electricity bills more effectively, enable consumers to grasp the electricity consumption in hours, and how to save electricity during the peak period of electricity consumption, so that power companies can be selective in the peak period of electricity demand. Increase power supply. Semiconductor technology also plays an important role in the development of alternative energy sources with economic effects. For example, semiconductors are the main components of renewable energy technologies such as solar panels, helping to collect solar energy and then converting solar energy into electricity with the highest efficiency.
During the economic downturn, semiconductor solution providers are not afraid of the harsh market environment and continue to invest in R&D activities. The new product lines allow them to prepare for rejuvenation. STMicroelectronics' R&D expenditure in 2010 accounted for more than 23% of the company's revenue, R&D personnel accounted for more than 20% of the total number of employees, and the number of patents held was close to 20,000, which is a model for such companies.
In 2011 and beyond, the market not only has more demand for these products, but also requires greater progress in each area, including automobiles, equipment, and energy. A culture of innovation can drive thriving companies to meet the endless desires of customers for new solutions and new applications. Therefore, even if end users do not see it, the culture of innovation is still crucial to meeting these market demands.
Ji Henghua Executive Vice President and President of Greater China and South Asia STMicroelectronics
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