We are at the turning point in designing the new year. Prior to this, we focused on two-dimensional graphic and three-dimensional products. Now, guided by technological advances in artificial intelligence, robotics, and intelligent environments, we have put more attention into time and space.
Although big designers like Dieter Rams and Georgia Nielsen have proposed their design guidelines in the past few years, industrial designer Yves Béhar pointed out that designers who deal with AI, robots, and connected technologies today For example, their guidelines are not informative.
Take a look at the top design companies in the United States.
At the first A/D/O design gathering held in Brooklyn last week, Béhar elaborated on his own views on the design criteria of the era, summarizing the top 10 design principles of the artificial intelligence era.
1. Design to solve the pain points of human beingsWhat kind of difficulties will you try to solve with AI? When you see a lot of so-called "smart" products are actually stupid, this issue is more worthy of people to ponder.
Béhar said, “At this year’s Big International Consumer Electronics Show (CES), I saw a lot of automation products, which in my opinion can only be called, compared to the automation that really improves people’s life delivery services and value. It’s a small machine. So, what is our purpose? For a company, for a product, this is a very important issue for a service.â€
Take the smart crib Snoo he designed for example. The problem he wants to solve is obvious: parents who need to take care of their babies cannot get enough sleep. This problem can be said to have evolved into a nationwide health problem to date. Béhar was born as a father and also endured the hardships of taking care of babies for the first time. It is the seriousness and pertinence of this issue that has made Béhar fully engaged in design.
2. The content of the design is unique (not a routine)Béhar said, "If someone participates in this year's CES or read related reports, you must have seen hundreds of small robots, all white, with the same spherical eyes, which look like entertainment and dogs. As a companion."
But Béhar believes that the trend of anthropomorphizing robots is nothing more than a routine and should stop. “Why do we need to personalize these machines, why do we need to replicate human behavior and feelings?â€
“Less a little more routine, a little more sincerity†is a warning to designers who are engaged in real intelligent creation.
3. Design a powerful human (not to replace humans)Many people say that robots are about to steal our rice bowls. Is this the case? When they are designed to improve human ability, it is not. This principle encourages designers to think about how to make products better for humans than for humans. Béhar said, "We can design other services not to replace humans, but to complement people and people's lives."
Béhar recently worked with startup, Superflex, to design a body-supporting jacket that enhances the mobility of older people through synthetic electric muscles, not completely replacing their own activity. This piece of equipment, shown as a work at the London Design Museum [New and Old] exhibition, looks like a "diving suit" that users can wear in their clothes. (Although Béhar thinks people will wear it outside the show).
Béhar said, "This is a good example of how technology can be designed to help humans. Next, we can do a lot of meaningful design on the support movement."
4. Good design serves everyone, every day.Béhar pointed out that not everyone in the family loves their robot roommates like tech enthusiasts, and others may not be affected by novel technology. "With the development of smart homes, a typical phenomenon is that only people who install this smart machine like it, and others in the family will regard him as an enemy."
This runs counter to a smart product with a good design. Béhar says his ideal technology design is not just for one person, but for everyone who benefits a family. In other words, technology should be easier to install and use.
5. Good technology and design are well thought out .It should make your life easier, not hinder.
Béhar explained, “We humans have been adapting themselves to information and reacting after thousands of years of self-adaptation, such as when the wind blows from the right, if the temperature is lowered, I will naturally think that a storm is coming, the weather There are changes. Why can't we use products to predict the weather? Why can't we create more sensitive signals to predict information and control the environment."
Take a product designed by Béhar's co-founder company "August". This product is a smart clock. When you open the door, it can be perceived, so you don't have to dig through the bag. You don't need to take out your phone, it will cause your phone to vibrate and lock, and a lock will mean that the door is successfully unlocked. Béhar said, "This is what I call an invisible interface. It is critical to continue exploring in this area."
In essence, good design means not distracting you from a more meaningful experience. "You need a solid way to decide which product will help you focus on other, more important things, or which ones Products to avoid interference from the environment.
6. Good design is a platform full of needs and opportunities.When you use AI to design, you are designing a system for learning and growing. The functionality of this system is constantly being upgraded as software updates. Béhar said that for every product he released in the past 8 years, he prefers the product to be 6 to 12 months after its release. Products are not a constant layer, so we should leave room for future developments and changes when designing them.
Béhar said: "Because we can easily change things and upgrade them."
7. Products and services brought by good design are long-term, but do not produce emotional dependence.Based on Principle 6, the product should be designed for long-term use. Béhar described a conceptual project he did at the SFMOMA (San Francisco Art Museum) in the late 1990s. At the time, the museum invited him to design a prototype of a future shoe. He finally imagined the design of the shoes, not based on seasonal changes or styles, but by personalizing the way you walk, the strength of the foot down and the weight changes to create personalized shoes. Then, manufacturers can use this personalized shoes to trade-in, allowing you to wear shoes that are more suitable for you. It can be seen that a product should generate loyalty with the user over time and maintain a long-term relationship.
8. Good technology design to learn and predict human behavior.As machine learning and AI gradually infiltrate the technology around us, products not only have the ability to learn by themselves, but also predict human behavior to better serve users.
Béhar gave a point to the robot ElliQ, a social companion for the elderly. ElliQ is designed for the company of Intuitive Robots to help older people stay connected to the outside world as their consciousness declines. Unlike other robots waiting for instructions from older users, the robots actively recommend personalized activities for them to keep them engaged. This is a good example of AI based on people's behavior to improve people's lives.
9. Good design catalysis accelerates new ideas.Béhar believes that a good designer can create ideas faster. For example, Ori, an MIT entrepreneurial project, is a miniature apartment designed for the city. Their solution to dwelling in the city is to use robots to make small spaces bigger. When a button is pressed, the linked furniture can transform a single apartment into a living room from the bedroom.
Ori, which was created only a few years ago, is about to enter this market this year. An example of bringing great design to life quickly.
10. Good design makes life simple.To illustrate the last principle, Béhar showed a rather simplistic video of a robot that tried to feed a woman's breakfast and failed. In these work that requires repeated technical content every day, people's proficiency far exceeds that of robots. But there is still some work, and robots are more competent than humans. These jobs are where designers should pay attention. This raises a question, what is tedious work, what is meaningful work, and what role should AI play?
Béhar said, "Although everyone does not want to be replaced by behavior or replaced by human-dominated functions. On the contrary, AI can alleviate the pain points in life by simplifying and simplifying the space of people's consciousness, so that people can do more important things. Things.
Finally, Béhar believes that the ultimate problem is how we maximize the value of artificial intelligence. Only in this way can we bring the world to a utopian ideal. But he did not specify how the design mitigates the negative effects of AI. When in 2016, Microsoft CEO Satya Nadella proposed the principle of designing artificial intelligence with responsibility, he pointed out that transparency, responsibility, and privacy protection were the main factors.
However, Béhar believes that the designer has a sense of responsibility and ethics in the process of creating products, and he also believes that the self-correcting industrial environment can ultimately serve as a safety net to maintain ethical justice, even for FACEBOOK and its fake news crisis. “Business controls these algorithms, they are looking at what the industry is doing, like the traffic that is constantly crowded, and then they realize that if they are all fake or harmful to humans, it is not good. I always think that there is a self. The correction mechanism is there.
But in the end, in the era of artificial intelligence, it is the role of the designer to protect against irresponsible and unethical use of technology. After all, robots are the general trend.
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