Photovoltaics, an industry that was once regarded as a bright future, fell into the embarrassing situation of a huge loss of the enterprise from Shengji in just a few years. The so-called world is no different. The LED industry, which is also a strategic emerging industry, has been seriously affected by factors such as the European debt crisis and overcapacity. Faced with the downturn in the market situation, there has been continuous questioning: whether the LED industry will follow the photovoltaic industry and become a The second photovoltaic industry.
In 2012, the US "dual anti" and European anti-dumping attacked the Chinese photovoltaic industry one after another, and the mainland photovoltaic industry was facing a severe survival crisis. Although the LED industry has not been subject to anti-dumping investigations, the situation after the baptism of the European debt crisis is quite similar to the plight of the photovoltaic industry, and the current face is how to survive. The decline of the photovoltaic industry can be regarded as the best precedent for the LED industry. It is because the LED industry seems to be telling similar stories, so many companies call on LED companies to take every step and avoid repeating the old road of photovoltaics.
Judging from the problems caused by this incident in the photovoltaic industry, most of them are similar to the current situation of the LED industry:
LED quality is more worrying than overcapacity
LED's broad market prospects have created a huge temptation to the outside world, which has led many companies to blindly grab food and cause serious overcapacity. However, due to the impact of the European debt crisis, the overall LED market demand is exhausted. In the face of intense market competition and the pressure of rising raw material costs, most of the "crab-eaters" have not tasted the sweetness, but have become the pioneers on the road. ; In order to survive, some companies will not hesitate to compete at a price war at the expense of quality. Some companies even use imitation products or inferior raw materials in order to dump at low prices, leading to a significant discount in the quality of LED lighting products. This kind of blind entry and low-end competition have led to chaos and difficulty in the management of the entire LED lighting market. Some time ago, the Quality Supervision Bureau, General Administration of Inspection, and Industry and Commerce Bureau conducted spot checks on LED lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources across the country. It was found that the pass rate of LED lighting products was only 51%, and the inferior quality was worrying.
The editor believes that rather than worrying about overcapacity, companies should pay more attention to the improvement of the LED industry quality and independent innovation capabilities, and how to significantly reduce costs. In today's world of pressure from large international manufacturers and price chaos, LED companies can only achieve breakthroughs and escape from difficulties by relying on improving product quality, having independent intellectual property rights and reducing costs.
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