Millet Makes "Core" Takes First Step to Become Great Company

[Global Network Technology Chen Jian] What is considered a "great" company, at least in the mobile phone industry does not have core technology to become a great company is not enough, at least Lei Jun thinks so. On February 28th, Xiaomi took the 澎湃S1 chip, which took only 28 months from establishment to commercial use. Xiaomi took the first step on the way to a great company.

Currently, Apple, Samsung, and Huawei in the top three global markets all have the ability to produce chips and manufacture mobile phones. Although LG's chips are early in their development, they have not been commercialized for a long time. Therefore, the successful launch of Xiaomi's self-developed chips has also made it truly possible. Xiaomi became fourth place.

Why millet makes its own chips: Millet wants to go great

All along, they have not been able to do chips and become an important indicator for the industry to measure whether or not Chinese hardware companies have core competitiveness. Xiaomi chairman, founder and CEO Lei Jun said that the processor chip is the commanding point of the mobile phone industry technology, is the pyramid of technology, if you want to become a great company in this industry, you still have the autonomy in the core technology, The company can go far. As a company that insists on scientific and technological exploration, Xiaomi has always pursued the ultimate user experience in mobile phones, and can do better combination of hardware and software for mobile phone chips to realize Xiaomi’s understanding of future mobile phones.

At the national level, Qiao Yueshan, deputy director of the Department of Electronic Information at the Ministry of Industry and Information Technology, stated that the 13th Five-Year Plan clearly stated that accelerating the transition from technological innovation achievements to real productivity, and overcoming key core technologies such as high-end general-purpose chips and forming a number of strategies Leading technology, forming a number of strategic pilot technology. Chips, already known as a country's "industrial food and grass", chip technology also represents the level of a country's information technology to some extent, and is a demonstration of the country's scientific and technological forces.

China has been committed to promoting the development of the local semiconductor industry since the 1970s. In the past two years, China has begun to make some achievements in chip manufacturing. In 2016, the “Light of Shenwei Taihu Lake” won the global supercomputer championship and officially announced to the world the arrival of China’s “core”. The “Shenwei 26010” adopting the Chinese core became the world’s first computing speed exceeding one billion yuan. However, China’s chips are still in a weak position, especially on civilian PCs and mobile devices. According to CCTV’s financial reports, from January to October 2016, China only spent 1.2 trillion on imported chips. The renminbi has already exceeded the cost of imported crude oil.

The success of Huawei Hass processor, also let Xiaomi see the master chip design, it is equal to the power of mobile phone design is completely in their hands. The MWC show that is still in progress this year is the flagship model of the flagship mobile phone in previous years. The big reason is that the Samsung S8 is not yet intended to be released, and the relationship between Qualcomm and Samsung is scheduled to start with the flagship chip Dragon 835. That is, S8, for other manufacturers' constraints, has also given companies such as Xiaomi a sense of passiveness and a desire to have more independent R&D chips. Moreover, the current domestic mobile phone industry is fiercely competitive, and many manufacturers are robbing mainstream chips such as MediaTek and Qualcomm. The starter of the company, this feeling of being restrained by people, Xiaomi has been deeply feel the pain of the mobile phone chip.

The success of products such as the iPhone has set a good standard for latecomers. The user experience of the iPhone has always been praised by users. The most important point is that Apple can customize the chip according to its own needs, and then carry out customized optimization on its own, and even add some functions that it needs. Huawei's Hass chips and Samsung's chips are also the same for their mobile phones. They can compete with other handset manufacturers' products on the market and ensure a good user experience. Millet wants to be born for fever, and relying solely on third-party chips is obviously unable to meet the growing needs of consumers.

It is very difficult to make a chip Lei Jun: do not try to know how to succeed

Since we all know that "chips" can come from all kinds of benefits, why do so many domestic mobile phone manufacturers, in addition to Huawei, only millet dare to take this step?

The first is the courage of Lei Jun and Xiaomi Company to dare to fight.

"Knowing that there are tigers and tigers on the mountain", knowing that they will die for nine years, but also dare to try to enter the field of mobile phone chips. This requires great courage. As a company that has been in business for less than seven years, Xiaomi has always wanted to be a representative of new domestic products. From the perspective of TV, building a rice house or a millet ecological chain, Xiaomi believes that Xiaomi is not only It is only satisfied to be an Internet mobile phone company, but it can be a company that starts from hardware and creates a better life experience for human beings in the mobile Internet era. This pattern is higher than that of many domestic Internet companies.

In 2015, Lei Jun proposed the strategic plan for the company's development in the next ten years at an internal conference. One of the most important steps is that Xiaomi should have its own chips. Xiaomi's company has just entered its fifth year and is now in the company. During the period of rapid development, Lei Jun has to say that Lei Jun is a courageous person and not a person who is willing to be dull. He must know that many successful entrepreneurs have already retired in advance at this age. This idea, which seemed very bold at the time, was realized 28 months later.

In addition to dare to think, there are still many unique conditions for Xiaomi to succeed in making chips.

The first is people. Chip making is a hugely-consuming industry. In addition to the financial support above, it also requires the reserve of talents. Millet has reserved a large number of talented people. Many people come from well-known chip semiconductor companies in the world and have spent more than 10 years in this industry.

In addition, it is the Internet gene. As a rapidly growing Internet company in China, Xiaomi has already accumulated sufficient users in 2014 and can quickly form a scale. So three years ago, Xiaomi started thinking about chips and invested in chips. Lei Jun believes that Internet thinking is the key to the success of Xiaomi's self-developed chip: Xiaomi is a company with Internet thinking. He has done mobile phones for 6 years, has hundreds of millions of mobile phone users, and has accumulated a large number of user needs, such as what users need. Power and performance balance and more.

In addition, Xiaomi has owned a large number of users and shipments for several years. The commercial use of the millet pinecone series chips is not a problem and will not create a situation in which “there is no way Baoshan does not know its path.” Xiaomi can at least be self-produced at first. Since the sale, there will be no case where R&D chips cannot be sold and commercialized. After the development, in the end it is the same as Huawei Hass insisted on the same use or the same as Samsung can be exported, it is worthwhile to rely on Lei Jun’s brains, and the first is the key.

Overcoming many difficulties, Xiaomi took out an S8 with an 8-core 28nm process technology. This chip can obtain a more mature and stable technical route both in the optimization of chip size and layout and in mass production. A millet core quickly became a reality. In addition, Xiaomi 5C equipped with the S1 chip of Pineapple was introduced with the trend, and it also got rid of people's doubts about the millet chips only staying in the PPT.

Lei Jun said at the press conference that it is very difficult to make chips and it requires a lot of money and talents. But how can we not succeed if we do not try? He also thanked the partners and the government for their support. This idea that seemed very bold at that time has now become a reality. In 2016, it was not smooth for Xiaomi, the former dark horse in the industry, but the mobile phone business returned to Lei Jun. We saw the stunning products such as the Xiaomi MIX and the launch of the Xiaomi chip. It is believed that in 2017, Xiaomi also Will bring more exciting.

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