Since 2016, the increase in display technology has led to an increasingly fierce competition in the color TV market. In the high-end color TV market, it can be basically divided into quantum dots and OLEDs. After several years of practical development, quantum dot technology began to show display technology advantages last year, but it is still not strong in the market position. OLED is successfully launched in the TV market and has achieved good user acceptance. The competition between the two panels is getting hotter and whiter. It is a big one or a mountain, and I am afraid that the market needs to be selected.
Last month, Samsung launched QLED Quantum Dot TV. This month, Skyworth also released OLED new TV, including 65-inch Wallpaper Wallpaper TV. In terms of quantum dots, TCL, Hisense, and Samsung have chosen this side. OLED, Skyworth, LG, etc. are among them. Judging from the distribution of this pattern alone, the two sides can be said to be evenly matched. OLED and QLED take turns to battle, in the case of high supply chain prices, limited housing to reduce the consumption of color TV, quantum dots and OLED who will get the high-end TV market?
What is the quantum dot and OLED respectively is not too much to be said. In simple terms, quantum dots can achieve active illumination, that is, QLED, mainly adding a new nano-crystal semiconductor to the material, further improving the luminous efficiency of the backlight, increasing the LCD color gamut by 38%, effectively solving the high color. The domain but low brightness, to achieve high brightness, must increase the number of LED chips and have to increase the dilemma of energy consumption and cost. However, from a scientific point of view, the liquid crystal technology is still essentially used.
Compared with traditional LCDs, OLEDs are indeed light, power-saving, and high-performance. The latecomer means that quantum dot TV does go faster in terms of technological innovation and market acceptance. Now that QLED is stronger than OLED, it is because of the advantages of image quality, cost, energy consumption and longevity. The inherent instability of OLED leads to the problem of uncoordinated life, brightness, etc. The high rate of returning to the factory often inhibits the promotion of the product. Moreover, the price of the 65-inch wallpaper TV released this time is as high as 99,999 yuan. For many families, the price is generally several thousand dollars, and the tens of thousands of TVs are few.
From the global market data, last year, OLED TV sales in the world was 900,000 units, and sales in the Chinese market were far from expected. For example, the US market has made TV companies and channels profitable in China. . On the contrary, the retail volume of quantum dot TV in 2016 is more than 7 times higher than that of OLED TV. As of mid-March, the market penetration of quantum dot TV was 4.77%, and OLED TV was 1.22% penetration.
Now TV brings more than just a simple viewing experience to users, including entertainment, socializing, shopping, etc. The wide application of TV software has brought TV to the second spring, if you install one on your smart TV. In the application market, you can watch live broadcasts, on-demand broadcasts, play games, learn education, and completely change the traditional TV. The improvement of the display effect will help optimize these services. It is these intuitive enhancements to the user experience that make quantum dot TVs seize market opportunities earlier than OLEDs.
We know that OLED TV is completely dominated by Korean companies LG, a mature enterprise plus a mature field. The difficulty of China's breakthrough is conceivable. In contrast, QLED, although the Korean company Samsung is also vigorously researching, the opponent is strong but The starting line is the same. For Chinese color TV companies, quantum dots will be a good starting point. This is also a selfishness that we recognize the application of quantum dot technology on TV. To truly lead the world, quantum dot technology is the bastion we must attack. China is a big manufacturing country, which is of great significance to the strategic value of the country.
Just as the debate about plasma and liquid crystals in the past, the cost advantage determines the survival, who can quickly improve technology, efficiency, and reduce costs, who can laugh at the end. In that battle, LCD won. The debate about quantum dots and OLEDs has been lingering throughout 2016, and it may be time to decide in 2017. It is undeniable that the current quantum dot TV has not reached the true level of quantum dot application, at least 3-5 years of research and development process, perhaps in a short time can not be said, but we are still willing to witness the birth of a new technology!
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