From the UN's only energy-saving refrigerator award to the only recommended product of the International Energy Conservation and Environmental Protection Association, in just a few years, it has won the highest energy-saving honor in the global refrigerator field. This is not a "wave name", and it is the true scientific and technological innovation of the enterprise.
At present, with the competition in the home appliance market entering the “post-Golden Week eraâ€, consumer demand has dropped sharply, sales activities have ended, and market sales have entered a low season. The competition focus of the entire industry has once again returned from “marketing drive†to “scientific innovation driveâ€. It also shifts the focus of competition between enterprises to the product of “face-to-face, hard-hittingâ€.
At the same time, taking the new policy of “energy saving and benefiting the people†as the starting point, Rongsheng Refrigerator won the first place in the “Golden Week†market sales this year, and quickly regained its “post-Golden Weekâ€. The energy-saving leader "industry status set off a new round of energy-saving popularization storm.
Song Hongyan, head of Rongsheng Refrigerator Marketing Department, said that “more than 30 years of professional refrigeration experience has successfully promoted Rongsheng’s leap in the domestic refrigerator market from one step to the leading. At the same time, based on its own energy-saving technology advantages, Rongsheng refrigerator has successfully set foot on the country. Pushing the main wave of energy-saving upgrades, and finally achieving the integration of national policies, the dynamic demand of consumption, and the strategic layout of enterprises.
The only recommended energy saving leader
Since the second half of last year, the domestic refrigerator market has encountered an unprecedented "sustained winter" test along with other home appliance industries. Insiders pointed out that “the continuous national policy in previous years has released some market demand in advance, which has also triggered a continuous investment boom in the scale of production capacity. Once the external economy is weak and demand declines, the whole industry will appear to “reverse the carâ€. This is precisely because most companies are still stuck in large-scale manufacturing drivers, ignoring the construction of technological innovation and product power."
As a veteran leading company that has witnessed the 30-year development of China's refrigerator industry, Rongsheng Refrigerator has achieved “steady growth†in the context of the overall decline in the industry this year, thus achieving “contrarian growth†in the market. According to statistics from Yikang, a third-party authoritative monitoring agency in China, “The Rongsheng refrigerator has maintained a growth rate comparable to that of last year in the context of a 14% decline in the overall size of the industry. It is also among the top two in the industry. A classic drama of 'The Return of the King'."
Just eight days after the “Eleventh†Golden Week this year, Rongsheng Refrigerator continued to maintain this leading edge: the sales volume of all-line refrigerators increased by 55% year-on-year, and the sales of energy-saving refrigerators increased by 163% year-on-year, both of which achieved the fastest growth in the industry.
Apparently, Rongsheng Refrigerator has successfully built a series of strategic layouts such as “Leading Technology Innovation†to “Leading Energy Efficiency Advantageâ€, “Leading Market Growth†and “Leading in Industry Position†within the company. Among them, "the only energy-saving refrigerator products recommended by the International Energy Conservation and Environmental Protection Association" is the best example.
As the only energy-saving refrigerator recommended by the International Energy Conservation and Environmental Protection Association in the world, in the view of Li Junyang, the secretary general of the association, “Rongsheng Refrigerator is the energy-saving benchmark enterprise that the Association has been looking for. It is the only energy-saving refrigerator authorized by Rongsheng. Recommended products, I hope to promote the popularization process of energy-saving awareness from the perspectives of energy-saving technology innovation, energy-saving and environmental protection concepts, energy-saving and low-carbon life, and the strength of both associations and enterprises.
The innovative ability of Rongsheng Refrigerator in energy-saving technology is not “one-stopâ€. The "China Enterprise News" reporter was informed that many years ago, Rongsheng Refrigerator became China's first company to win the "United Nations Energy-Efficient Refrigerator Award". This means that under the continuous promotion of the national “energy saving and emission reduction†strategy, Rongsheng Refrigerator's innovation in energy-saving technology also maintains the “advance with the times†speed, and finally continues to maintain this advantage after many years.
30 years of focus on refining science and technology
As a benchmark in the Chinese refrigerator industry, Rongsheng has been the world leader in refrigerator energy-saving technology and the creator of energy-saving records. As early as 2001, China's refrigerator industry has launched a super energy-saving refrigerator with a minimum daily power consumption of only 0.48 degrees. After more than 10 years of continuous innovation and upgrading, the daily power consumption of refrigerators is 0.35 degrees, 0.33 degrees, 0.28 degrees, and 0.25 degrees. Going down to 0.22 degrees, we will continue to explore the "global energy-saving refrigerator technology limit."
Rongsheng Refrigerator has refreshed its world record of the world's lowest daily electricity consumption for seven consecutive times, which has fully established Rongsheng's position as an energy-saving leader in the global refrigerator industry. Song Hongyan told reporters that "not only in energy-saving technology, Rongsheng refrigerator has completed the three-dimensional strategic layout in terms of technological innovations such as preservation and energy conservation that represent the future development trend of the industry, and has mastered the future development trend of the leading industry and the market competition pattern. Definition rights and pricing rights."
At present, including the national invention patent "discrete multi-cycle technology" and seven color photosynthetic fresh technology, dual refrigeration double cycle technology, Vc fresh magic treasure and other series of preservation technology, so that Rongsheng not only stands at the peak of the global refrigerator energy-saving technology It also achieves the strength of the "original ecological fresh" technology in the refrigerator.
In the context of the global middle-end appliance market showing the “middle-end and low-end†polarization and the continuous improvement of mid-to-high-end demand, Rongsheng Refrigerator is based on the strength of technological innovation genes. The launch of the high-end brand Eifel has successfully promoted the company at the high end. The strategic layout of the market.
This year, Rongsheng teamed up with the world's top industrial design agency Germany Designit Design Company to create the high-end products of the Eifel II series, which quickly led the structural upgrade of high-end refrigerators, and further highlighted the “raw juice†advocated by Rongsheng Refrigerator. Original flavor of the original "life philosophy.
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