If there is no accident, next Tuesday, September 6th, Apple will officially release a new generation of iPhones (no matter what the name is), because the annual release time of the iPhone has been regular, each second in September. On Tuesday of the week, the corresponding Beijing time is the early morning of Wednesday.
At the end of March this year, Apple launched the iPhone SE, the cheapest iPhone with the same performance as the iPhone 6s but only a 4-inch screen. It is widely believed that this is Apple's rescue strategy for weak sales growth after the iPhone 6s. However, from the performance of Apple's third-quarter earnings report, the iPhone SE has little effect, and the hope that the natural iPhone continues to maintain strong sales growth is pinned on the iPhone 7.
In the rumbling news, we will restore an iPhone 7 that is closest to the truth and see how many moves Apple has made to create a miracle of sales.
The first is the name. Some media broke the news that the new Apple product in autumn is not called "iPhone 7", but "iPhone 6SE". With the rumors that the new iPhone features have not improved much, it is inevitable that everyone thinks this is another time on the iPhone 6s. Small repairs on the small. Is it true that Apple will leave the big move to be released in the 10th anniversary of the iPhone next year, and this year will send two less-featured "SE" to do it?
Although Xiao Bian does not think that this year's new products will have any big moves, but still keep some expectations as well, after all, there will be some black technology in the annual conference. The following small series will give you a glimpse of what this year's new iPhone has to pay attention to.
The bottom: the secret of the iPhone 7
The confidentiality of the iPhone 7 was a good one. Although there were a lot of news, there was no real machine that completely leaked. According to Xiao Bian’s brother who installed mobile phone in Foxconn, the whole confidentiality agreement is a must; it is almost impossible to go through a lot of security inspection procedures every day, and it is almost impossible to take away one part; there are many security personnel in the unlisted production area, going to work. I can't bring a mobile phone, I can't shoot it at all; and each of them does their own responsible parts. The parts are just a code name in production. No one knows what the gadget is for, only the final assembler can see it. product.
But there is no wall that is not airtight!
Various passers-by of all kinds of renderings are getting more and more real, and many people have already got the prototype of iPhone 7. According to the situation in previous years, there are some reports that are more reliable, such as Evan Blass@evleaks, and Lin Zhiying, who often uses new products one month in advance (although it is very likely to take the model).
It is said that the new iPhone will not be named iPhone 7, but the iPhone 6SE. If there is, this may be just an extension model. The following small series still calls the new iPhone "iPhone 7", to give everyone what changes it might make.
1, price and configuration: increase the amount does not increase the price!
The price is estimated to be no surprise, iPhone 7 is estimated to be 5288, iPhone 7 Plus 6088. However, rumors from now on all the iPhone memory is at least 32G, and then up to 128G and 256G, 16G and 64G are canceled ~ memory upgrade price of 5288, it is still very cost-effective.
In addition, the price of the 256G version should be very expensive. Last year, the iPhone 6s Plus 128G version sold 7788 yuan, and 256G should be 8,000 yuan.
2, appearance: there will be no qualitative changes
Like many Apple products, such as MacBook, iPad, etc., once the product develops to a very mature stage, the appearance style will be fixed, mainly in terms of performance, thickness, weight and other aspects of upgrading, it seems that iPhone 7 has reached this stage.
Size: Starting from the iPhone 4, each new generation has become bigger and thinner. However, from the current renderings and the recent mobile phone shells exposed by foreign media, the appearance of the iPhone 7 continues the design of the iPhone 6 era. Rounded, 2.5D gorilla screen, one-piece metal body, 4.7 inches and 5.5 inches.
Thickness: According to the foreign media "evaluation", the thickness of the iPhone 7 has changed after the 3.5mm headphone jack has been removed. The thickness of the iPhone 6 Plus is 7.31mm, the iPhone 7 Plus is 7.18mm, and the iPhone 7 is only 7.14mm thick.
Weight: Weight may also change. The iPhone 6s weighs 14g more than the iPhone 6, and it can be measured by hand. The iPhone 6s Plus is also the heaviest 192g in history. If the iPhone 7 Plus is rumored to be equipped with two cameras, the weight will increase further.
Sensor: There is a foreign media saying that the front panel opening will change. Compared to the iPhone 6, the hidden hole on the left side has been transferred to the right side, so the iPhone 6/6S film is not suitable for the iPhone 7. In addition, the earpiece has also been lengthened, and the possibility of a new sensor built in is not ruled out.
Antenna design: The leucorrhea on the back of the iPhone 6 has always been criticized. It is said that the new iPhone will cancel the three-stage design, and the edge antenna is closer to the two ends. Judging from the picture taken by Lin Zhiying with his mobile phone last week, this time it really changed the design, which is much more beautiful than before. I heard that Lin Zhiying was trying to show off the iPhone 7 microblogging powder 6 million. When I was distressed, I looked at the mobile phone in his hand, hehe? Where is the flash next to the dual camera? Whether it is a real mobile phone or a model or a shell, this hole should be flawed. The only reason is that he took a fake.
Camera: There are cameras in the back, but according to the news, only the iPhone 7 Plus will be equipped with dual cameras. But the iPhone 7 is not without change. The iPhone 7's camera is even more prominent. Compared to the iPhone 6 lens, the iPhone 7's lens takes a half-pack of transition design.
Headphone port: Another important change is the cancellation of the 3.5mm headphone hole at the bottom of the phone. Apple's official website has begun to sell Lightning headphones to prove this. After the earphone hole is removed, the original position is also changed to the speaker hole, and the speaker is symmetrically arranged on both sides of the bottom.
Color matching: There is no change in appearance. The best way to distinguish the new models is to add new color schemes. The iPhone 5s champagne gold and iPhone 6s rose gold are good examples. This new iPhone may have two new colors, one is deep gray (or matte black) and the other is navy blue. These two new color schemes will also become popular.
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