The U.S. Department of Energy recently launched energy-saving appliances discount programs in 29 states to encourage consumption and promote the upgrading of old appliances such as refrigerators and washing machines. Many people interpret this preferential policy as the “new-for-new†version of the American version of home appliances.
China Electric may benefit from the consideration of the expansion of the government's fiscal deficit. The US version of “renewal of household appliances†is not a big deal, only US$300 million in federal subsidies. According to the US Government's "replacement for old" program, the funds will be distributed one by one according to the individual state's individual discount schedule. Previously, all 50 states in the United States had submitted applications for discount programs, but the US Department of Energy has not disclosed the implementation dates of discount programs in each state. It is reported that Delaware, Kansas, and Oregon will be the first states to start home appliance replacements, while other 26 states that are approved may launch discount programs from February to April.
The U.S. home appliance “renewal†policy is also an opportunity for Chinese home appliance manufacturers to enter overseas markets. The Haier Group stated: “The trade-in will at least draw from 3 billion to 5 billion U.S. dollars in electrical appliances consumption. It is clear that sales of Haier refrigerators, washing machines and other products will also increase accordingly, and our growth rate will be faster than our competitors because of the launch of our energy-saving appliances. It was earlier.†The TCL Group, which is planning to launch its own brand color TVs and mobile phones in the United States, also looks at this opportunity. Han Qing, general manager of TCL Multimedia’s China Business Center, said: “The TCL clearly can use this financial subsidy to It promotes its own brand of LCD TVs.†But there are also some people in the industry who said that it is difficult for Chinese color TV companies to benefit from this subsidy policy.
Copying China's Successful Experience In the relatively weak demand of the international market, all countries are trying to use policies to stimulate consumption. Looking at the “Cash for Old Trucks†program implemented by the United States last year, the “new-for-new†appliance of the US version may be more eye-catching. According to the U.S. government’s discount plan, each refrigerator and washing machine will receive a financial subsidy of 50-200 U.S. dollars. Obviously, this is of great appeal to U.S. consumers. Each state has been very active in this regard. The U.S. government also has a reserve plan to increase subsidies. . The vehicle subsidy program concluded at the end of August last year contributed directly to the sales of 500,000 vehicles, and the U.S. Congress added an additional 2 billion U.S. dollars in investment, which stimulated consumption and allowed the dying auto industry to recover. Some U.S. media laughed and said: "The plan was so successful that the government had to stop it." Like the "cash for old cars" plan, although the public is very welcome, it will also increase the government's fiscal deficit.
Last year, China’s sales of automobiles, home appliances, and computers surpassed the United States, partly because of policy guidance. In 2009, China's automobile production and sales reached 13.79 million and 13.64 million, respectively. It surpassed the United States for the first time by more than 3 million vehicles to become the world's largest automobile production and sales company, 5 to 6 years ahead of previous expectations; in addition, China's home appliance sales Last year, it reached 185 million units, while the US’s home appliance sales amounted to approximately 137 million units. This record naturally depends on the Chinese government’s “home appliances to the countryside†and “old-for-new†policies. In an environment of low demand in the global market, the U.S. government certainly will not miss learning any successful experience.
China Electric may benefit from the consideration of the expansion of the government's fiscal deficit. The US version of “renewal of household appliances†is not a big deal, only US$300 million in federal subsidies. According to the US Government's "replacement for old" program, the funds will be distributed one by one according to the individual state's individual discount schedule. Previously, all 50 states in the United States had submitted applications for discount programs, but the US Department of Energy has not disclosed the implementation dates of discount programs in each state. It is reported that Delaware, Kansas, and Oregon will be the first states to start home appliance replacements, while other 26 states that are approved may launch discount programs from February to April.
The U.S. home appliance “renewal†policy is also an opportunity for Chinese home appliance manufacturers to enter overseas markets. The Haier Group stated: “The trade-in will at least draw from 3 billion to 5 billion U.S. dollars in electrical appliances consumption. It is clear that sales of Haier refrigerators, washing machines and other products will also increase accordingly, and our growth rate will be faster than our competitors because of the launch of our energy-saving appliances. It was earlier.†The TCL Group, which is planning to launch its own brand color TVs and mobile phones in the United States, also looks at this opportunity. Han Qing, general manager of TCL Multimedia’s China Business Center, said: “The TCL clearly can use this financial subsidy to It promotes its own brand of LCD TVs.†But there are also some people in the industry who said that it is difficult for Chinese color TV companies to benefit from this subsidy policy.
Copying China's Successful Experience In the relatively weak demand of the international market, all countries are trying to use policies to stimulate consumption. Looking at the “Cash for Old Trucks†program implemented by the United States last year, the “new-for-new†appliance of the US version may be more eye-catching. According to the U.S. government’s discount plan, each refrigerator and washing machine will receive a financial subsidy of 50-200 U.S. dollars. Obviously, this is of great appeal to U.S. consumers. Each state has been very active in this regard. The U.S. government also has a reserve plan to increase subsidies. . The vehicle subsidy program concluded at the end of August last year contributed directly to the sales of 500,000 vehicles, and the U.S. Congress added an additional 2 billion U.S. dollars in investment, which stimulated consumption and allowed the dying auto industry to recover. Some U.S. media laughed and said: "The plan was so successful that the government had to stop it." Like the "cash for old cars" plan, although the public is very welcome, it will also increase the government's fiscal deficit.
Last year, China’s sales of automobiles, home appliances, and computers surpassed the United States, partly because of policy guidance. In 2009, China's automobile production and sales reached 13.79 million and 13.64 million, respectively. It surpassed the United States for the first time by more than 3 million vehicles to become the world's largest automobile production and sales company, 5 to 6 years ahead of previous expectations; in addition, China's home appliance sales Last year, it reached 185 million units, while the US’s home appliance sales amounted to approximately 137 million units. This record naturally depends on the Chinese government’s “home appliances to the countryside†and “old-for-new†policies. In an environment of low demand in the global market, the U.S. government certainly will not miss learning any successful experience.
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