On December 5th, with the continuous improvement of the family broadband level, the rapid development of the Android system, the TV box has been rapidly popularized, and it has been particularly popular in the past two years. Its status has rapidly surpassed the set-top box of the radio and television. The friends who frequently pay attention to the TV box must have deep feelings. The discussion on the TV box has gradually escalated. The TV box is really at the top of the cusp. This all stems from the fact that TV broadcasting blocked the APP event in the previous period, making the TV box's prospects more confusing. So what did these television box manufacturers do after the radio storm and how did they change? This article will bring you a concrete interpretation.
The Rise of TV Boxes
Regarding the TV box, I believe that everyone has heard about it more or less, but when it comes to the thoroughness of the TV box, it also has to be attributed to Xiaomi's box. In fact, as early as the millet box, there were many television boxes with similar functions. Due to various reasons, it was not noticed by the majority of users at that time. Xiaomi used the marketing methods suited to China’s national conditions to successfully create a hot product for the Xiaomi TV box, successfully leading the development direction of this type of product.
TV boxes are also often associated with the word "smart". Most of our common TV boxes use the open source Android operating system. By installing various kinds of APPs, most of them can directly watch live TV programs, and can also achieve program playback, game interaction, etc. More operations, functionally richer than cable TV, but also make viewing time more flexible. More importantly, their prices are mostly maintained at around 200-500 yuan, and they have a very high price/performance ratio. Any family can afford it.
The rise of the TV box is not only due to everyone’s distaste for the mandatory rules of the GT box, but also has a direct relationship with the current struggling smart TV. After many friends bought their smart TVs, they found that they had a single function and were not as good as the external TV box in their experience. And non-smart TV users only need to spend a few hundred to buy a smart TV box, so that the old TV can get the full functionality of the smart TV, the cost is far lower than the repurchase of an expensive smart TV. Combining these factors, it is hard to think of a TV box without fire.
What did SARFT do to TV boxes?
Whether it is millet, LeTV TV boxes, or various types of non-licensed cottage boxes can be achieved through the installation of APP APP live TV, in the long run, will inevitably affect the use of radio and television set-top boxes. As a result, SARFT requested various internet videos to stop and rectify. On September 18 this year, all video sites were directly required to cancel their own TV-side video applications. Otherwise, the Internet audio-visual license would be cancelled.
The following are several rectification decisions made by SARFT on television boxes:
1. Ban any video application client from the TV box;
2. Cancel the time-shifting and viewing functions of TV stations directly provided in Internet TV boxes;
3, require the video site to use the TV version of the application;
4, for video aggregation applications rectify.
After the news flowed out, Sohu Video, Tencent Video, Youku, iQiyi and other major Internet video service providers were forced to discontinue their own TV video app. Then there are many users have expressed their own TV set-top box failure, many video clients somehow disappeared. In fact, this is a forced upgrade of TV boxes and off-the-shelf APPs. The storm caused the majority of users to discuss.
Related reading: [Who else? TV box video software service status survey]
For the sudden blockade of SARFT, TV box manufacturers naturally cannot stand still. After all, the size of this market is already large enough, and the evasive input will be difficult to recover, and the company’s performance will be greatly affected. So how do you do today? Is there any other legal way to survive in the TV box? The answer is yes.
Cooperation with the licensee
At present, SARFT has issued seven Internet TV integration service licenses. These seven are CCTV International: CNTV, Hangzhou Media, BesTV, Southern Media, Hunan Television, China International Radio, and Central People's Radio.
It is well known that many television box manufacturers, including Xiaomi and Huawei, have not obtained Internet video licenses. Therefore, in the industry, a method of cooperation with the licensee is commonly used to authorize the playback of video resources and allow the box to have more video content. This is the most conservative way to look at the current situation. It will not be blocked by radio and television, but it will also allow users to add custom resources to keep the box as it was.
Unlicensed only hardware products
As mentioned above, after Xiaomi’s box, it seems that many television boxes have appeared overnight. It not only attracted internet companies including LeTV and PPTV, but also allowed Huawei, Hisense and other traditional manufacturers to join in. Some research friends may also find that if there are many unheard of brands in the Taobao search TV box, they are not only cheap but they also have TV live features that Xiaomi and LeTV do not have.
This type of box manufacturers is often referred to as unlicensed manufacturers. They have long been freed from the "gray zone" outside of policy supervision. They have already been in the industry because of the many advantages of unlicensed manufacturers such as early entry, complete industrial chain, and low cost. It has accumulated a great deal of experience and channels. They have always been hardware products that only provide TV boxes, and they rely on netizens to collect and organize their own resources. They can also get high sales at very low prices. Although they did not cooperate with Internet video licensees, their operations were more flexible and relatively low-key.
Add value addition to video resources
Speaking of the TV box, everyone thinks that video resources are the first, and then there are some vendors that provide richer features while providing video resources. For example, the well-known Lynx box also incorporates features such as TV shopping and children's education, which also adds another reason to buy a TV box.
In addition, there are many boxes that support routing capabilities, which also makes it easy to become a router, with a higher added value.
There is a way out to Windows
However, major television box manufacturers have also actively changed their minds after the influence of broadcasting and television and sought a way out. According to the author's current understanding, products such as the Temporary D9i have begun trial production of TV boxes using the Windows/Andriod dual system. This is a far cry from the previous Android system, and it also makes the TV box more like an HTPC. After the keyboard, they can have more functions like a desktop computer, not limited to the common functions of the box such as online video browsing.
The use of the Windows operating system also means that the box plays video online via a web page. This way, not only does it eliminate the restrictions of broadcasting and television, but it also makes the box more powerful. At the same time, the price is maintained at only a few hundred dollars, and it still maintains a high price/performance ratio.
to sum up:
The TV box is facing a new round of transformation after being affected by the radio and television storm, and the final product form is still being explored. At the same time, there will be many new TV boxes on the market. The Jingdong Mall crowdfunding platform that the author focuses on will often launch various new features to support TV boxes. If the policy of the SARFT does not change, then the television box will not disappear, and the author will have more expectations for the new form of TV box.
Although the radio and television storm has affected the daily use of many netizens, everyone will find that there are still many types of converged APPs that can still watch TV programs without actually closing them. Therefore, the author suggests that we should give priority to adopting the new form of TV box with Android/Windows dual-system when purchasing, and the Android platform's APP can be restricted to use the Windows system for viewing in the future. â–
Regarding the TV box, I believe that everyone has heard about it more or less, but when it comes to the thoroughness of the TV box, it also has to be attributed to Xiaomi's box. In fact, as early as the millet box, there were many television boxes with similar functions. Due to various reasons, it was not noticed by the majority of users at that time. Xiaomi used the marketing methods suited to China’s national conditions to successfully create a hot product for the Xiaomi TV box, successfully leading the development direction of this type of product.
TV boxes are also often associated with the word "smart". Most of our common TV boxes use the open source Android operating system. By installing various kinds of APPs, most of them can directly watch live TV programs, and can also achieve program playback, game interaction, etc. More operations, functionally richer than cable TV, but also make viewing time more flexible. More importantly, their prices are mostly maintained at around 200-500 yuan, and they have a very high price/performance ratio. Any family can afford it.
The rise of the TV box is not only due to everyone’s distaste for the mandatory rules of the GT box, but also has a direct relationship with the current struggling smart TV. After many friends bought their smart TVs, they found that they had a single function and were not as good as the external TV box in their experience. And non-smart TV users only need to spend a few hundred to buy a smart TV box, so that the old TV can get the full functionality of the smart TV, the cost is far lower than the repurchase of an expensive smart TV. Combining these factors, it is hard to think of a TV box without fire.
What did SARFT do to TV boxes?
Whether it is millet, LeTV TV boxes, or various types of non-licensed cottage boxes can be achieved through the installation of APP APP live TV, in the long run, will inevitably affect the use of radio and television set-top boxes. As a result, SARFT requested various internet videos to stop and rectify. On September 18 this year, all video sites were directly required to cancel their own TV-side video applications. Otherwise, the Internet audio-visual license would be cancelled.
The following are several rectification decisions made by SARFT on television boxes:
1. Ban any video application client from the TV box;
2. Cancel the time-shifting and viewing functions of TV stations directly provided in Internet TV boxes;
3, require the video site to use the TV version of the application;
4, for video aggregation applications rectify.
　　
Related reading: [Who else? TV box video software service status survey]
For the sudden blockade of SARFT, TV box manufacturers naturally cannot stand still. After all, the size of this market is already large enough, and the evasive input will be difficult to recover, and the company’s performance will be greatly affected. So how do you do today? Is there any other legal way to survive in the TV box? The answer is yes.
Cooperation with the licensee
At present, SARFT has issued seven Internet TV integration service licenses. These seven are CCTV International: CNTV, Hangzhou Media, BesTV, Southern Media, Hunan Television, China International Radio, and Central People's Radio.
It is well known that many television box manufacturers, including Xiaomi and Huawei, have not obtained Internet video licenses. Therefore, in the industry, a method of cooperation with the licensee is commonly used to authorize the playback of video resources and allow the box to have more video content. This is the most conservative way to look at the current situation. It will not be blocked by radio and television, but it will also allow users to add custom resources to keep the box as it was.
Unlicensed only hardware products
As mentioned above, after Xiaomi’s box, it seems that many television boxes have appeared overnight. It not only attracted internet companies including LeTV and PPTV, but also allowed Huawei, Hisense and other traditional manufacturers to join in. Some research friends may also find that if there are many unheard of brands in the Taobao search TV box, they are not only cheap but they also have TV live features that Xiaomi and LeTV do not have.
This type of box manufacturers is often referred to as unlicensed manufacturers. They have long been freed from the "gray zone" outside of policy supervision. They have already been in the industry because of the many advantages of unlicensed manufacturers such as early entry, complete industrial chain, and low cost. It has accumulated a great deal of experience and channels. They have always been hardware products that only provide TV boxes, and they rely on netizens to collect and organize their own resources. They can also get high sales at very low prices. Although they did not cooperate with Internet video licensees, their operations were more flexible and relatively low-key.
Add value addition to video resources
Speaking of the TV box, everyone thinks that video resources are the first, and then there are some vendors that provide richer features while providing video resources. For example, the well-known Lynx box also incorporates features such as TV shopping and children's education, which also adds another reason to buy a TV box.
In addition, there are many boxes that support routing capabilities, which also makes it easy to become a router, with a higher added value.
There is a way out to Windows
However, major television box manufacturers have also actively changed their minds after the influence of broadcasting and television and sought a way out. According to the author's current understanding, products such as the Temporary D9i have begun trial production of TV boxes using the Windows/Andriod dual system. This is a far cry from the previous Android system, and it also makes the TV box more like an HTPC. After the keyboard, they can have more functions like a desktop computer, not limited to the common functions of the box such as online video browsing.
The use of the Windows operating system also means that the box plays video online via a web page. This way, not only does it eliminate the restrictions of broadcasting and television, but it also makes the box more powerful. At the same time, the price is maintained at only a few hundred dollars, and it still maintains a high price/performance ratio.
to sum up:
　　
The TV box is facing a new round of transformation after being affected by the radio and television storm, and the final product form is still being explored. At the same time, there will be many new TV boxes on the market. The Jingdong Mall crowdfunding platform that the author focuses on will often launch various new features to support TV boxes. If the policy of the SARFT does not change, then the television box will not disappear, and the author will have more expectations for the new form of TV box.
Although the radio and television storm has affected the daily use of many netizens, everyone will find that there are still many types of converged APPs that can still watch TV programs without actually closing them. Therefore, the author suggests that we should give priority to adopting the new form of TV box with Android/Windows dual-system when purchasing, and the Android platform's APP can be restricted to use the Windows system for viewing in the future. â–
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