Following the launch of the monthly “minimum 3G package†of 46 yuan, China Unicom has another major price-cutting move that attracts subscribers to the Internet.
Yesterday (December 22nd), news came from the market that China Unicom planned to reduce the price of the 8GB iPhone 3GS package from the current 4,999 yuan to 3,999 yuan, a full 1,000 yuan price reduction. Although as of press time, China Unicom Group and China Unicom Huasheng Co., Ltd. responsible for Unicom terminal sales did not confirm the "Daily Economic News" on the above news, but an operator said in an interview with the reporter that Unicom iPhone 3G and The sales of iPhone3GS “have not been very satisfactoryâ€, which is in stark contrast to the continuous shortage of iPhone4. "There is still a lot of inventories for iPhone3G and iPhone3GS companies in various locations. Therefore, it is reasonable for Unicom Group to reduce prices for the purpose of inventory clearance."
Some media quoted sources as saying that "China Unicom has now approved the approval of the new proposal for the iPhone 8GS version of the 8GB version, but as of 18:00 yesterday evening, Unicom Huasheng website and the reporter's location in Shanghai, China Unicom branch site, 8GB The price of the iPhone 3GS is still 4,999 yuan.
Apple's own channels squeeze Unicom?
On August 9 of this year, Unicom's iPhone3GS8GB with WiFi was launched and the contract price was 4,999 yuan. On the same day, Apple also opened the same model of bare metal for 3999 yuan in its two retail stores in Sanlitun, Beijing and the Apple Store in Pudong, Shanghai.
According to the "Daily Economic News" at that time, from the day of August 9 until the iPhone4 was listed on the market within a month, the iPhone 8GS version of the 8GB version in the Apple retail store was very popular. It had been repeatedly sold several times on the day of arrival. Happening. In contrast, China Unicom's iPhone3GS8GB sales performance has been poor.
"Although Unicom sells iPhones that contain tariff packages, China Unicom's introduction of the iPhone aims to increase the number of users through this star terminal. Apple sells bare-metal machines by itself, and it also sells for 1,000 yuan less than China Unicom, which makes Unicom's iPhone. It's more passive," said one operator's comment.
“Daily Economic News†reporter learned from the Shanghai Pudong Apple’s flagship store that on the morning of August 9th, the store’s stock of less than 100 units of the 8G WiFi version iPhone3GS had already been sold for more than half, and it was closed at 10:00 in the evening. Previously, all WiFi versions of iPhone3GS in the store, including the iPhone 3GS16GB and 32GB sold at the same price as Unicom channels, have been sold out. The sales of Sanlitun Apple’s flagship store in Beijing are also hot. The store’s specialist told reporters on the phone that the store also sold all three WiFi version iPhone 3GS’s stock on the 9th, of which the 8G version sold the fastest.
In contrast, Unicom's sales dwarfed sales. According to Shanghai Unicom's "Wo" counter clerk at Best Buy in Shanghai, the WiFi version of the iPhone 3GS sold in the last two days is "almost equal to peacetime, with no special increase." Unicom’s pricing for the three WiFi versions of iPhone3GS bare metal is still unchanged at 4,999 yuan, 5880 yuan and 6,999 yuan. Users can choose the minimum 96 yuan package in the network for two years, pre-stored 2,000 yuan bill, which can be purchased at the price of 2499 yuan; pre-stored 4999 yuan bill, and select 226 yuan package in the network for two years, you can get free 8GB iPhone3GS.
Regarding Apple’s "price reduction" strategy implemented in its own channels, China Unicom stated yesterday that "Unicom sells services that do not sell machines, so the two parties have different demands."
Some analysts pointed out that although Unicom's contract machine price is actually cheaper than the price of the bare metal machine sold in the Apple flagship store, users do not buy it. "In the mainland market, the sales of iPhones by operators' channels are far less than other channels. Apple will increase its efforts to build its own channels this year. We believe that this pricing strategy has a clear intention."
Apple’s latest announcement of Unicom’s iPhone sales was in January of this year. According to the company’s CFO, the total sales volume of China Unicom’s iPhone is “more than 200,000 unitsâ€, accounting for only 2.2% of the iPhone’s global sales in the quarter.
iPhone4 hot sales meet the supply limit September 17th, Unicom contract version iPhone4 began to accept user bookings, and due to a high acceptance rate of 286 yuan per month contract package, this model finally broke the Unicom version of iPhone unmarketable Happening. According to reports, the number of Unicom's first batch of iPhone 4 sales has now exceeded 400,000.
At the same time, Unicom is also facing the iPhone4's continued lack of goods. It is understood that China Unicom in the iPhone4 sales to adopt "fast forward and fast out" of the sales policy, in order to facilitate the user to purchase the network as soon as possible, the goods immediately after the distribution of goods. However, due to Apple's supply restrictions, each provincial branch has limited arrival. According to "Daily Economic News" from the insiders of Shanghai Unicom, the number of iPhones will not exceed 100 each time the iPhone arrives. The analysis pointed out that China Unicom began selling the iPhone 4 on September 25. The response to the market demand greatly exceeded that of the iPhone 3GS. However, due to the speed of Apple's supply, most of the demand has not yet been met.
On July 8, Apple opened its second flagship store in mainland China in Pudong, Shanghai. According to reports, Apple’s flagship store in Puxi, Shanghai is also about to open. According to the current plan, by 2012, Apple will open 25 flagship stores in mainland China. In this regard, the above-mentioned operators believe that "Apple once established a complete software and hardware channel and after-sales service system in the Chinese market. The significance of China Unicom to Apple is only iPhone dealership."
According to the person in charge of the Public Relations Department of Apple China, the retail store is a very important part of Apple's own channels, because in the Apple flagship store, users can enjoy free maintenance (do not replace parts), software downloads, technical consulting, etc. Services, while also fully experience Apple's new technologies, new products. Prior to the opening of the Shanghai retail store, Apple had only one retail store in Sanlitun, Beijing in mainland China.
Last September, China Unicom set up a technical support center to provide professional technical services for iPhone terminal customers. In response to the rumor of the “iPhone technical support center layoffs†recently, the China Unicom Group has already denied its authenticity and announced that the center is operating normally. However, the aforementioned operators said that the sales of the Unicom iPhone in the early stage and Apple’s own channel construction Accelerating the two backgrounds, rumors are not groundless. "China Unicom's technical support is provided by Apple. Apple retail stores have the same or even better service. Will users choose Unicom Technical Support Center or Apple Store?"
Yesterday (December 22nd), news came from the market that China Unicom planned to reduce the price of the 8GB iPhone 3GS package from the current 4,999 yuan to 3,999 yuan, a full 1,000 yuan price reduction. Although as of press time, China Unicom Group and China Unicom Huasheng Co., Ltd. responsible for Unicom terminal sales did not confirm the "Daily Economic News" on the above news, but an operator said in an interview with the reporter that Unicom iPhone 3G and The sales of iPhone3GS “have not been very satisfactoryâ€, which is in stark contrast to the continuous shortage of iPhone4. "There is still a lot of inventories for iPhone3G and iPhone3GS companies in various locations. Therefore, it is reasonable for Unicom Group to reduce prices for the purpose of inventory clearance."
Some media quoted sources as saying that "China Unicom has now approved the approval of the new proposal for the iPhone 8GS version of the 8GB version, but as of 18:00 yesterday evening, Unicom Huasheng website and the reporter's location in Shanghai, China Unicom branch site, 8GB The price of the iPhone 3GS is still 4,999 yuan.
Apple's own channels squeeze Unicom?
On August 9 of this year, Unicom's iPhone3GS8GB with WiFi was launched and the contract price was 4,999 yuan. On the same day, Apple also opened the same model of bare metal for 3999 yuan in its two retail stores in Sanlitun, Beijing and the Apple Store in Pudong, Shanghai.
According to the "Daily Economic News" at that time, from the day of August 9 until the iPhone4 was listed on the market within a month, the iPhone 8GS version of the 8GB version in the Apple retail store was very popular. It had been repeatedly sold several times on the day of arrival. Happening. In contrast, China Unicom's iPhone3GS8GB sales performance has been poor.
"Although Unicom sells iPhones that contain tariff packages, China Unicom's introduction of the iPhone aims to increase the number of users through this star terminal. Apple sells bare-metal machines by itself, and it also sells for 1,000 yuan less than China Unicom, which makes Unicom's iPhone. It's more passive," said one operator's comment.
“Daily Economic News†reporter learned from the Shanghai Pudong Apple’s flagship store that on the morning of August 9th, the store’s stock of less than 100 units of the 8G WiFi version iPhone3GS had already been sold for more than half, and it was closed at 10:00 in the evening. Previously, all WiFi versions of iPhone3GS in the store, including the iPhone 3GS16GB and 32GB sold at the same price as Unicom channels, have been sold out. The sales of Sanlitun Apple’s flagship store in Beijing are also hot. The store’s specialist told reporters on the phone that the store also sold all three WiFi version iPhone 3GS’s stock on the 9th, of which the 8G version sold the fastest.
In contrast, Unicom's sales dwarfed sales. According to Shanghai Unicom's "Wo" counter clerk at Best Buy in Shanghai, the WiFi version of the iPhone 3GS sold in the last two days is "almost equal to peacetime, with no special increase." Unicom’s pricing for the three WiFi versions of iPhone3GS bare metal is still unchanged at 4,999 yuan, 5880 yuan and 6,999 yuan. Users can choose the minimum 96 yuan package in the network for two years, pre-stored 2,000 yuan bill, which can be purchased at the price of 2499 yuan; pre-stored 4999 yuan bill, and select 226 yuan package in the network for two years, you can get free 8GB iPhone3GS.
Regarding Apple’s "price reduction" strategy implemented in its own channels, China Unicom stated yesterday that "Unicom sells services that do not sell machines, so the two parties have different demands."
Some analysts pointed out that although Unicom's contract machine price is actually cheaper than the price of the bare metal machine sold in the Apple flagship store, users do not buy it. "In the mainland market, the sales of iPhones by operators' channels are far less than other channels. Apple will increase its efforts to build its own channels this year. We believe that this pricing strategy has a clear intention."
Apple’s latest announcement of Unicom’s iPhone sales was in January of this year. According to the company’s CFO, the total sales volume of China Unicom’s iPhone is “more than 200,000 unitsâ€, accounting for only 2.2% of the iPhone’s global sales in the quarter.
iPhone4 hot sales meet the supply limit September 17th, Unicom contract version iPhone4 began to accept user bookings, and due to a high acceptance rate of 286 yuan per month contract package, this model finally broke the Unicom version of iPhone unmarketable Happening. According to reports, the number of Unicom's first batch of iPhone 4 sales has now exceeded 400,000.
At the same time, Unicom is also facing the iPhone4's continued lack of goods. It is understood that China Unicom in the iPhone4 sales to adopt "fast forward and fast out" of the sales policy, in order to facilitate the user to purchase the network as soon as possible, the goods immediately after the distribution of goods. However, due to Apple's supply restrictions, each provincial branch has limited arrival. According to "Daily Economic News" from the insiders of Shanghai Unicom, the number of iPhones will not exceed 100 each time the iPhone arrives. The analysis pointed out that China Unicom began selling the iPhone 4 on September 25. The response to the market demand greatly exceeded that of the iPhone 3GS. However, due to the speed of Apple's supply, most of the demand has not yet been met.
On July 8, Apple opened its second flagship store in mainland China in Pudong, Shanghai. According to reports, Apple’s flagship store in Puxi, Shanghai is also about to open. According to the current plan, by 2012, Apple will open 25 flagship stores in mainland China. In this regard, the above-mentioned operators believe that "Apple once established a complete software and hardware channel and after-sales service system in the Chinese market. The significance of China Unicom to Apple is only iPhone dealership."
According to the person in charge of the Public Relations Department of Apple China, the retail store is a very important part of Apple's own channels, because in the Apple flagship store, users can enjoy free maintenance (do not replace parts), software downloads, technical consulting, etc. Services, while also fully experience Apple's new technologies, new products. Prior to the opening of the Shanghai retail store, Apple had only one retail store in Sanlitun, Beijing in mainland China.
Last September, China Unicom set up a technical support center to provide professional technical services for iPhone terminal customers. In response to the rumor of the “iPhone technical support center layoffs†recently, the China Unicom Group has already denied its authenticity and announced that the center is operating normally. However, the aforementioned operators said that the sales of the Unicom iPhone in the early stage and Apple’s own channel construction Accelerating the two backgrounds, rumors are not groundless. "China Unicom's technical support is provided by Apple. Apple retail stores have the same or even better service. Will users choose Unicom Technical Support Center or Apple Store?"
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