You are so immoral! Samsung Tucao Nokia

According to the Times of India, Nokia’s new Windows mobile advertising campaign “Blown Away by Lumia” annoyed Samsung. The reason is that the advertising film shows that the Samsung mobile phone was completely exploded by Nokia's Lumia 800. This ad basically mimics Microsoft's Smoked by Windows Phone. Participants will use the mobile phone to compete to see who can complete the task first.

Assuming Lumia beats other players, the loser will have a photo and hold a sign that says "My phone has just been defeated by Nokia Lumia."

Samsung is obviously not happy about this and said it is unethical advertising hype. But it's important to note that Samsung also has a similar advertising campaign, Street Challenge. Are these similar advertising campaigns unethical?

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