In early September, Apple announced the latest system watchOS2 for Apple Watch at its launch conference. This updated technology will push the development of wearable smart devices to another higher level. Soon after, HTC announced that it will release the first Android version of the wearable smart watch Halfbeak.
The release of new products from these companies and the optimization of existing technologies have successfully attracted the attention of many consumers who are obsessed with wearable smart devices. According to a research report by IDC (a world-renowned professional provider of information technology, telecommunications and consumer technology consulting, consulting and event services), the global wearable smart device market has grown by 223.2% in the first two quarters of 2015. For those well-known brand companies, wanting to capture the hearts of current and future wearable smart device users and let them be willing to pay for it is now a very good time not to be missed.
However, compared with the past, there are different kinds of wearable smart devices on the market for consumers to choose, so how to stand out from the crowd and meet the needs of consumers is a worthwhile consideration. The key is to fully listen to the voices of consumers and spend time researching and paying attention to their preferences. For example, what is the price they can afford? What are the determinants of a purchase?
To find the answers to the above questions, SDL (a leading provider of global information management solutions) has access to nearly 50 billion consumer views through 500,000 social media sites. This data set is the largest and most complete in history. SDL uses this data to study how people understand and recognize smart devices like Samsung Gear S, Microsoft Band, and Apple Watch.
The survey results show five factors that influence consumer interest in wearable smart devices and purchase decisions:
Available apps
Research shows that for wearable smart devices, consumers are most concerned about devices with corresponding apps—27% of social media participants are very concerned about app usability.
In our daily life, the App is absolutely ubiquitous, some can help us to go to the airport, and even help us board the plane; some can provide us with the scores of the latest large-scale events; some can let us Live chat in two different languages.
Apple has also taken into account the huge demand for such third-party apps, so it offers more than 10,000 watch-specific apps on its App Store. However, in order to make these brands stand out from the competition, a large number of App must ensure that the wearable smart devices purchased by consumers can improve the quality of daily life, rather than spending a lot of money to decorate.
Recommended for the latest version
When we talk about science and technology, everyone knows to chase the smallest, fastest, latest and best-used devices, and wearable smart devices are no exception. Today, while wearable smart devices have made significant strides in the IoT market, consumers are still struggling to understand and accept these high-tech smart products.
As more merchants enter the competitive arena of wearable smart devices, consumers have more choices, and choosing which product to buy is a daunting task. Often this means that most consumers are looking forward to the release of the new second version - 27% of consumers say they are waiting for the release of a new version of the wearable smart device.
Am I wearing this device?
Because wearable smart devices are inherently visible devices, they often linger between fashion and technology, trying to achieve the perfect combination of fashion and technology. For example, Google Glass has worked very hard to integrate into the daily lives of ordinary consumers. So whether it's worn on the wrist or worn on the head, consumers are eager to match these devices with their personal style. This is reflected in the fact that 22% of social media sites value the design of these devices.
For example, we can see Richard Branson (a legendary British billionaire) wearing Garmin Vivofit (a sports health monitoring smart bracelet), and you can also see the use of Nike FeulBand (a smart sportsman) Ring) tennis star Serena Williams. All of this tells us that as long as the company has crossed the design, the average consumer will immediately become a trend.
Like the cooperation between Apple Watch and Hermes, and the cooperation between Fitbit and Tory Burch, if a company can establish partnerships with some famous designers, it will greatly help to break through the bottleneck of shape.
The price is within the acceptable range
Although the latest launchable smart devices will be very expensive, for those who have already purchased the brand from the beginning, they will continue to chase new products regardless of price. After all, the number of sales in the first nine weeks of the Apple Watch has exceeded the initial sales of the iPhone and iPad.
Although the price of wearable smart devices is a bit too high, value is a factor that consumers value more, because they still want to see their investments get a corresponding return. Therefore, if you want to sell at a high price, then the company must guarantee the value of the product and meet the expectations of the daily use of the consumer.
Durable battery life
The battery life of wearable smart devices can be exhausted very quickly. Endeavour Partners recently conducted a poll and found that one-third of Americans who bought wearable smart devices were not wearing them until about the sixth month.
One of the reasons for this is limited battery life. They think that the battery life should be a little longer, consumers want to wear it all the time, so if there is no electricity, they don't have to wear a smart watch that doesn't work. Therefore, the key to success is to ensure the battery life level, so that consumers can always wear this to avoid the inconvenience.
And in addition to those early adopters and brand loyal fans, these wearable smart devices are becoming more and more popular among the general public, and these devices will undoubtedly have a lasting impact on future mobile ecosystems and even brand collaboration. Although the market for wearable smart devices is growing, the share of wearable smart devices is still relatively small compared to the use of smartphones. In response to this situation, if the company is good at listening to the needs of customers, it will still find a very big development opportunity.
So in general, the focus of those wearable smart device consumers on the website is to keep the connection open, flexible and usable as much as possible, and stylish and novel in design.
The above is the factor that a brand enterprise should consider in the development of the so-called “next generation great inventionâ€, which will help to occupy the largest share of the wearable smart device market.
Explosion Proof Motor,Explosion Proof Servo Motor,Exproof Motors,Explosion Proof Ac Motor
Yizheng Beide Material Co., Ltd. , https://www.beidevendor.com