Anhui Konka Green Lighting Technology Co., Ltd. (hereinafter referred to as "Kangjia Lighting") and Toshiba Lighting Co., Ltd. (hereinafter referred to as "Toshiba Lighting") recently reached a strategic cooperation and supply agreement involving an amount exceeding 1 billion yuan.
Konka Lighting will use its wholly-owned Hong Kong subsidiary, Kangzhi Optoelectronics Co., Ltd., to transfer Toshiba Lighting (China) Co., Ltd. (including the Shanghai branch responsible for sales in the mainland market) and Yuya Technology (Hong Kong) through equity transfer. The business and personnel of the company (including its wholly-owned subsidiary Dongsheng Electronic Technology (Huizhou) Co., Ltd.) were transferred to Konka Lighting; while Toshiba Lighting established Toshiba Lighting by means of asset transfer by setting up a new branch in Kunshan ( All the businesses and personnel of General Lighting's assets and liabilities of Kunshan Co., Ltd. were transferred to Konka Lighting, and the right to use Toshiba Lighting's general lighting products “TOSHIBA Toshiba†in mainland China and Hong Kong was obtained.
The two parties signed a cooperation agreement on December 21, 2015. The relevant work of the transaction has been started, and all business and personnel transfer will be completed on April 1, 2016.
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Japan signing ceremony site .jpg)
Qin Guangyu (left), president of Konka Lighting, signed a cooperation agreement with Toshiba Ichiro (right), president of Toshiba Lighting .jpg)
Group photo
Taking advantage of the trend - Konka lighting mergers and acquisitions to break through
In recent years, under the influence of multiple factors such as the downward pressure on China's economy and the rhythm of the global stock market, many companies have considered business adjustments to cope with the grim situation. With the increasingly fierce competition in the LED lighting industry, the price war has intensified, the industry integration has accelerated, and mergers and acquisitions have occurred. The lighting giants represented by Philips and Osram have also chosen to sell assets to meet the challenges under the new situation.
As a rising star, Konka Lighting has many advantages in terms of talents, technology, products, channels, and marketing models. The accumulation of resources takes many years. How to make up for its shortcomings, achieve a comprehensive breakthrough and rapid development, and test the wisdom of management, Konka Lighting has been seeking ideal opportunities.
Like Toshiba, Konka has a deep understanding of the lighting industry and has a persistent pursuit of superior products. Konka has the strength and determination to grow and develop in the lighting industry. After more than a year of communication and negotiation, the two sides have conducted in-depth inspections on each other. Based on the high degree of strategic consistency, the high complementarity of resources, and finally the cooperation, it can be said that it is logical.
At that time, Konka Lighting will integrate the technology and marketing talents of Toshiba Lighting China, obtain advanced manufacturing technology, better quality control methods, and better supply chain, and the product line will be greatly expanded and won the Toshiba lighting for a long time. With profound technical and experience accumulation in product light distribution and positioning, we will also receive stable and continuous orders from Toshiba Lighting and the right to use the “TOSHIBA Toshiba†brand in mainland China and Hong Kong.
Prospects can be expected - Konka Lighting will achieve leapfrog development
After the transaction is completed, Konka Lighting's sales will rapidly rise to 1 billion yuan, achieving leap-forward development, ranking among the top LED lighting industry in China and occupying a place in the global lighting industry. Toshiba Lighting has thus become the largest partner of Konka Lighting. At this point, Konka and Toshiba's business has extended from color TV and white electricity to lighting.
Based on the existing OEM and ODM models, Konka Lighting will actively explore its own brand marketing model and actively expand the domestic and international lighting market with “KONKA Konka†and “TOSHIBA Toshiba†brand, and become the world's leading LED lighting system solution. Business. In the future, Konka Lighting will cooperate with Toshiba Lighting in product, R&D, brand, market and other aspects to promote better and faster development.
Strong cooperation - the background of the two companies
Konka Group was established in 1980. After more than 30 years of rapid development, Konka has grown into China's most valuable international large-scale information industry group with total assets of 10 billion yuan, net assets of 3 billion yuan and annual sales income of more than 23 billion yuan. One and public joint-stock companies listed domestically and overseas. Konka Lighting was established in 2013 to become the leading provider of LED lighting system solutions. The products have been sold to more than 20 countries and regions including Europe, North America, Australia and Asia.
In 2015, Konka Lighting signed a strategic cooperation agreement with LEDGROUP, a professional lighting channel provider in Europe, to become its comprehensive strategic cooperation supplier in China.
Toshiba Lighting & Technology (TLT) is Japan's first lighting company with a long history of producing incandescent lamps and fluorescent lamps. It has a history of 125 years and annual sales of more than 2 billion US dollars, mainly concentrated in Japan. The world's sixth-ranked lighting company has set up manufacturing and sales centers in China since 1995. Toshiba's lighting business covers home lighting, store lighting, office lighting, public lighting, factory lighting, special lighting, automotive lighting, airport lighting systems, studio lighting systems, stage lighting systems, energy-efficient lighting systems, and more.
Toshiba Lighting attaches great importance to R&D, and combines its deep market understanding and in-depth device research in the design of various products to create a lighting product group with outstanding performance and quality. In the world, there are famous lighting cases such as Hangzhou West Lake Lighting, American Smithsonian Museum Lighting, and French Louvre Lighting.
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