US Mission Network CEO Wang Xing
On April 23rd, the US Mission Network CEO Wang Xing delivered the keynote speech “The Cat Eye is the Beginning of Change†on behalf of the US group cat-eye movie, the new focus unit of the fifth Beijing International Film Festival movie channel and Chinese film.
It is indeed worthwhile for the Cat Eye movie to win the "Bill of the Year ticket purchase artifact". Wang Xing revealed that as China’s largest film O2O platform, cat’s eye movies have already accounted for 70% of the online ticket market share, and nearly 30 million tickets were sold in the cat’s eye movie in March. At present, each movie sold in the country is three films. There is a movie from the cat's eye. In the next full year of 2015, with the national box office projected to grow to 40 billion yuan, the price of the cat's eye movie will reach 15 billion yuan. “This is a huge opportunity. I hope everyone can use this change in the cat’s eye to bring more box office miracles.†Wang Xing said with excitement. He used three transcendences to summarize the changes brought about by the use of the Internet by cat-eye movies.
First, movie selections exceed movie purchases. The United States Mission initially through the group purchase to get involved in the field of film, to meet the consumer demand for low prices, in 2012 the US group launched an independent movie app cat-eye movie, main selection function, is in line with the consumer's deeper needs - convenience. The user can check movie information in the cat's eye movie, pre-select seats to pay for orders, and then use the automatic ticket machine to print movie tickets at the scene of the movie theater without having to queue up for tickets at the movie theater. In Wang Xing’s opinion, the increasing popularity of the seats is a great source of good news for the entire industry. This shows that “People are more willing to pay for movies.â€
Second, the number of ratings for cat-eye movies has exceeded the sum of the main counterparts since 2015. Wang Xing emphasizes that the user ratings on the cat's eye movies are not only huge in quantity, but also very high in terms of gold content, because “it's that every user really walks into the theater to buy tickets and scores after watching movies, instead of watching pirated downloads. "Compared with other movie platforms unrelated to ticket sales, the scores on cat-eye movies are more valuable for the film industry.
Third, online ticket purchases exceed ticket purchases. Statistics show that more than 50% of movie tickets in the country are sold on mobile phones and computers, and the percentage of people buying tickets to the counter has dropped significantly. This change occurred faster than Wang Xing's expectation. “At the beginning of this year, we expect this overtaking to happen at the end of the year. The optimistic point may happen in the summer vacation. It never occurred to us that we had already reached it in March.†The reason for the rapid increase in online ticket sales is the convenience brought by the popularization of smart phones and online payment. Everyone can buy tickets by swiping the phone, and the enthusiasm for watching movies is greatly released.
In the past few years, the Internet has changed many industries such as shopping, mobile phones, and catering, and now the Internet is about to change movies. Wang Xing emphasized that the Internet does not subvert and replace movies, but instead serves them and merges them with them, bringing more value-added space to the movies. The Catseye movie last year launched a joint-issuance model with exclusive presales as the "Xinhualufang" and provided big data marketing for "Taking Tiger Mountain 3D" to help the two films to share the National Day and Lunar New Year. File box office champion. In the process of cooperation, cat-eye movies provide a new way of advertising and selling movies through the Internet, which enhances the efficiency of announcements and sales. This is a useful supplement to the existing traditional model to increase the increase in Chinese film industry. The market has made great contributions.
Wang Xing's speech <br> Hello everyone! I am the founder and CEO of the US Mission and Cat Eye Films, Wang Xing, to take this opportunity to make a simple investigation. Can you raise your hand with a U.S. or cat's eye? Thank you very much. It is your support that enables us to get this year's ticket purchase artifact (award). There are many filmmakers and many directors at the stage today. I want to say that I'm traveling with you because some people say that the CEO is the director of a company, and that business competition is one of the most thrilling dramas. It's just that we don’t have the industry. The script, we can not do rehearsals, we do not allow NG. But on the entrepreneurial road I NG twice. So what I share with you today is the change that the cat’s eye has brought to the movie through the Internet. Change is the beginning, but this change is a huge fact.
We can see that the cat's eyes now account for 70% of the online ticket market. This number is a very large number. But today I don’t want to say what the cat’s eye achieved. I’d like to talk about the initial story of the cat’s eyes. In the first few months of 2012, the cat's eye movie was also called the US group movie. When we started doing it, we only had video news and could not buy tickets. But in the months that followed, we saw that more and more people used smart phones and bought more and more tickets on the Internet. So we made a difficult and determined decision. We decided to separate the cat's eyes from the U.S. Movie brand. Because we have seen the opportunity of Internet + movies. However, in the first month of the cat's eye, it actually sold only 90 tickets, an average of 3 tickets a day, only 100 yuan. The second month was slightly better, but it also sold 300 tickets. So starting from the beginning is very difficult. At that time, the candidate was not favored, and movie ticket buying was very enthusiastic. Even the owner of the movie theater wrote an e-mail to a coworker's colleague and said that the seat selection would not be successful. It was not popular and the ballot paper machine was put there again. It would be better to shut off the power consumption....
But we did not give up and insisted on doing it. A few years later, we saw a huge change. Last month cat eye movies sold nearly 30 million tickets. We believe that the box office sold above the cat's eye this year will reach 15 billion yuan. Everyone knows that if you look at the statistics, last year the national box office totaled more than 29 billion yuan, close to 30 billion, and this year it may reach 40 billion. We believe that cat eyes can help everyone sell 15 billion of them. This is a great opportunity to show that the Internet has brought great changes to the film. It also brings great opportunities to all people. I hope that everyone can use this cat-eye change to use the changes brought by the Internet to create more and better movies and bring more miracles at the box office.
I would like to talk about the three changes. Cats use the Internet to bring changes to the film. These three changes are also three beyond.
The first selection that exceeds the movie has been more than movie purchases. This is good news. It shows that the movie is getting more and more popular and it is good news for filmmakers. Explain that in order to choose a good seat, for a certainty, everyone is willing to go to the seat. It may be a little bit more expensive than group purchase, but everyone is more willing to pay for movies, which is a great good news for the whole industry.
The second exceeds that the number of ratings above the cat's eye has exceeded the sum of the main counterparts. This is a very important thing. Although the box office is getting better and better, but more and more movies, everyone choose to watch what movie, then the score is very important. The number of scores on the cat's eyes has accumulated a lot, and the cat's eye score is very high. It really is that each user he really went into the cinema to buy tickets, read the score after watching the movie, instead of directly downloading a pirated movie. Ratings. So the score of a cat's eye may be directly related to the movie box office. I suggest that everyone watching movies can pay more attention to the score on the cat's eyes.
The third one is even more important, that is, online ticket purchases. Everyone uses mobile phones and online tickets to actually buy tickets at the counter. At the beginning of this year, we expect this to happen at the end of the year, or be optimistic. It may happen during the summer vacation. But we never expected that it had been reached in the past three months. So now more than 50% of the votes in the country are bought on mobile phones and purchased on computers rather than on the counter. This is ultimately a smart phone victory. Because now smart phones are more and more developed, everyone knows that it is easier to brush credit cards than cash. But you don't even need to swipe your credit card. When you can buy a ticket with your mobile phone, you can watch the movie. The enthusiasm at the box office can be greatly released. So this is the victory of the smart phone, the victory of the Internet, and the victory that the Internet brings to the movie. I wish everyone can make more use of the changes brought about by the Internet and seize this opportunity to create more miracles at the box office.
In the past few years, the Internet has changed shopping, the Internet has changed mobile phones, the Internet has changed catering, and the Internet is about to change movies. But the Internet is not a subversion of the film, not a substitute. I think the Internet is a service and it will be a convergence that will bring more value-added space to the movie. We reviewed the process of the cat's eye for several years. This is a change. The changes brought by the Internet are just a beginning. I hope that everyone, like the U.S. Mission and the cat-eye movie, will not love and indulge. We use the miracle brought by the Internet to create better movies and create more box office miracles! thank you all!
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First, movie selections exceed movie purchases. The United States Mission initially through the group purchase to get involved in the field of film, to meet the consumer demand for low prices, in 2012 the US group launched an independent movie app cat-eye movie, main selection function, is in line with the consumer's deeper needs - convenience. The user can check movie information in the cat's eye movie, pre-select seats to pay for orders, and then use the automatic ticket machine to print movie tickets at the scene of the movie theater without having to queue up for tickets at the movie theater. In Wang Xing’s opinion, the increasing popularity of the seats is a great source of good news for the entire industry. This shows that “People are more willing to pay for movies.â€
Second, the number of ratings for cat-eye movies has exceeded the sum of the main counterparts since 2015. Wang Xing emphasizes that the user ratings on the cat's eye movies are not only huge in quantity, but also very high in terms of gold content, because “it's that every user really walks into the theater to buy tickets and scores after watching movies, instead of watching pirated downloads. "Compared with other movie platforms unrelated to ticket sales, the scores on cat-eye movies are more valuable for the film industry.
Third, online ticket purchases exceed ticket purchases. Statistics show that more than 50% of movie tickets in the country are sold on mobile phones and computers, and the percentage of people buying tickets to the counter has dropped significantly. This change occurred faster than Wang Xing's expectation. “At the beginning of this year, we expect this overtaking to happen at the end of the year. The optimistic point may happen in the summer vacation. It never occurred to us that we had already reached it in March.†The reason for the rapid increase in online ticket sales is the convenience brought by the popularization of smart phones and online payment. Everyone can buy tickets by swiping the phone, and the enthusiasm for watching movies is greatly released.
In the past few years, the Internet has changed many industries such as shopping, mobile phones, and catering, and now the Internet is about to change movies. Wang Xing emphasized that the Internet does not subvert and replace movies, but instead serves them and merges them with them, bringing more value-added space to the movies. The Catseye movie last year launched a joint-issuance model with exclusive presales as the "Xinhualufang" and provided big data marketing for "Taking Tiger Mountain 3D" to help the two films to share the National Day and Lunar New Year. File box office champion. In the process of cooperation, cat-eye movies provide a new way of advertising and selling movies through the Internet, which enhances the efficiency of announcements and sales. This is a useful supplement to the existing traditional model to increase the increase in Chinese film industry. The market has made great contributions.
Wang Xing's speech <br> Hello everyone! I am the founder and CEO of the US Mission and Cat Eye Films, Wang Xing, to take this opportunity to make a simple investigation. Can you raise your hand with a U.S. or cat's eye? Thank you very much. It is your support that enables us to get this year's ticket purchase artifact (award). There are many filmmakers and many directors at the stage today. I want to say that I'm traveling with you because some people say that the CEO is the director of a company, and that business competition is one of the most thrilling dramas. It's just that we don’t have the industry. The script, we can not do rehearsals, we do not allow NG. But on the entrepreneurial road I NG twice. So what I share with you today is the change that the cat’s eye has brought to the movie through the Internet. Change is the beginning, but this change is a huge fact.
We can see that the cat's eyes now account for 70% of the online ticket market. This number is a very large number. But today I don’t want to say what the cat’s eye achieved. I’d like to talk about the initial story of the cat’s eyes. In the first few months of 2012, the cat's eye movie was also called the US group movie. When we started doing it, we only had video news and could not buy tickets. But in the months that followed, we saw that more and more people used smart phones and bought more and more tickets on the Internet. So we made a difficult and determined decision. We decided to separate the cat's eyes from the U.S. Movie brand. Because we have seen the opportunity of Internet + movies. However, in the first month of the cat's eye, it actually sold only 90 tickets, an average of 3 tickets a day, only 100 yuan. The second month was slightly better, but it also sold 300 tickets. So starting from the beginning is very difficult. At that time, the candidate was not favored, and movie ticket buying was very enthusiastic. Even the owner of the movie theater wrote an e-mail to a coworker's colleague and said that the seat selection would not be successful. It was not popular and the ballot paper machine was put there again. It would be better to shut off the power consumption....
But we did not give up and insisted on doing it. A few years later, we saw a huge change. Last month cat eye movies sold nearly 30 million tickets. We believe that the box office sold above the cat's eye this year will reach 15 billion yuan. Everyone knows that if you look at the statistics, last year the national box office totaled more than 29 billion yuan, close to 30 billion, and this year it may reach 40 billion. We believe that cat eyes can help everyone sell 15 billion of them. This is a great opportunity to show that the Internet has brought great changes to the film. It also brings great opportunities to all people. I hope that everyone can use this cat-eye change to use the changes brought by the Internet to create more and better movies and bring more miracles at the box office.
I would like to talk about the three changes. Cats use the Internet to bring changes to the film. These three changes are also three beyond.
The first selection that exceeds the movie has been more than movie purchases. This is good news. It shows that the movie is getting more and more popular and it is good news for filmmakers. Explain that in order to choose a good seat, for a certainty, everyone is willing to go to the seat. It may be a little bit more expensive than group purchase, but everyone is more willing to pay for movies, which is a great good news for the whole industry.
The second exceeds that the number of ratings above the cat's eye has exceeded the sum of the main counterparts. This is a very important thing. Although the box office is getting better and better, but more and more movies, everyone choose to watch what movie, then the score is very important. The number of scores on the cat's eyes has accumulated a lot, and the cat's eye score is very high. It really is that each user he really went into the cinema to buy tickets, read the score after watching the movie, instead of directly downloading a pirated movie. Ratings. So the score of a cat's eye may be directly related to the movie box office. I suggest that everyone watching movies can pay more attention to the score on the cat's eyes.
The third one is even more important, that is, online ticket purchases. Everyone uses mobile phones and online tickets to actually buy tickets at the counter. At the beginning of this year, we expect this to happen at the end of the year, or be optimistic. It may happen during the summer vacation. But we never expected that it had been reached in the past three months. So now more than 50% of the votes in the country are bought on mobile phones and purchased on computers rather than on the counter. This is ultimately a smart phone victory. Because now smart phones are more and more developed, everyone knows that it is easier to brush credit cards than cash. But you don't even need to swipe your credit card. When you can buy a ticket with your mobile phone, you can watch the movie. The enthusiasm at the box office can be greatly released. So this is the victory of the smart phone, the victory of the Internet, and the victory that the Internet brings to the movie. I wish everyone can make more use of the changes brought about by the Internet and seize this opportunity to create more miracles at the box office.
In the past few years, the Internet has changed shopping, the Internet has changed mobile phones, the Internet has changed catering, and the Internet is about to change movies. But the Internet is not a subversion of the film, not a substitute. I think the Internet is a service and it will be a convergence that will bring more value-added space to the movie. We reviewed the process of the cat's eye for several years. This is a change. The changes brought by the Internet are just a beginning. I hope that everyone, like the U.S. Mission and the cat-eye movie, will not love and indulge. We use the miracle brought by the Internet to create better movies and create more box office miracles! thank you all!
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us
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