From the second half of 2016, TV prices have become a wave. First, panel prices have risen sharply. At that time, most TV manufacturers still chose to withstand the pressure and wait for the price increase to quietly recede, but later with the trend of increasing prices Gradually, many TV manufacturers began to be unable to withstand the pressure brought about by low-cost operations, and they all chose to increase prices. After entering 2017, the prices of small-sized panels gradually stabilized and even showed a weak price reduction trend, while the prices of large-sized panels are still slowly rising.
TV makers have complained that panel makers are happy to open flowers. Since July 2016, 32-inch panels have risen from 63 US dollars to 75.5 US dollars, of which the highest price was 79 US dollars in October last year; 40-inch panels rose from 97 US dollars to 145 US dollars. The increase was as high as 49.48%, which was the highest increase; the 43-inch panel climbed from $103 to $152; the 49-inch panel increased from $138 to $182; the 55-inch panel increased from $194 to $217, or 11.9%. The lowest increase in size.
After the panel price hike, although it was a bitter TV maker, but sweet panel makers.
In 2016, the entire Chinese color TV market experienced no increase in revenue. In 2016, China's total color TV sales exceeded 50 million units for the first time, reaching 50.89 million units, an increase of 7.8% year-on-year, but total sales were 156 billion yuan, a year-on-year decrease. 1.8%.
The Storm Group also mentioned in the 2016 annual performance forecast that the operating revenue in 2016 is expected to be approximately RMB 157.73 billion to RMB 173 million, an increase of 140% to 165% year-on-year; and the net profit attributable to shareholders of the listed company is approximately RMB 173.56 million to RMB 19.32 million. Declined by 60%-89.99%, the main reason for the decline is "affected by the cost factors such as panel price increases."
However, LG Display, the world's largest LCD panel maker, has become the beneficiary of this price increase. According to the 2016 financial report, its annual operating profit was 1.3 trillion won. Although it was 19% lower than last year, its fourth-quarter profit amounted to 904 billion won, which accounted for 69.5% of the annual profit. The highest profit record, which must be attributed to the arrogance of panel prices in the second half of 2016.
The panel is the most costly raw material in the whole machine, accounting for 50%-60% of the total cost of the whole machine, and its price can be described as a whole. In addition to panel prices all the way, the prices of other household electrical appliance raw materials have also increased since the third quarter of last year. As of February 26, copper prices have risen by 8.75% this year, aluminum has also increased by 11.11%, and cold rolled coils have risen. 0.63% (Founder Securities Research Report), the home appliance industry is experiencing a surge in prices of various raw materials.
The low-profit operation of the color TV industry strives to increase the value-added of raw materials The trend of raw material price increases is already a cliché, and the industry has been talking about it from last year. In fact, in addition to the industry's increasing value of raw materials, the low-profit operation of the color TV industry has also been worth noting.
Cui Jilong, senior research manager of Ove Cloud Network Display Industry Chain, once said that at present, the color TV industry's profit margin is at the lowest end of the entire household appliance industry, with an average profit of only 22%, while the average profit of air-conditioning products can reach 35%-40%. Not only that, because of the dramatic changes in the television industry structure in the past two years, many Internet TV brands have mushroomed under the trend of technological development and social progress. New brands have resorted to low or even negative profits in order to increase selling points and break sales. In order to cope with competition, many of the traditional brands have also been involved in price warfare. They have bought hardware to send members, discounted promotional prices and other promotional methods. They have also repeatedly exploited the original TV industry with low profits.
TV manufacturers have finally been able to bear the burden of raising prices. However, after the price increase, how can we not affect sales, how to make consumers willing to accept price increases, TV manufacturers have become a new problem. Therefore, increasing the value-added of the product and then raising the price have become the best choice for many TV manufacturers. At the same time, television manufacturers, especially new manufacturers, are also deeply aware of this price war. If products rely too heavily on price wars, it is difficult to resist the turmoil brought by the market, increase the technological content of products, and it is essential to improve product competitiveness. .
At the beginning of the United States CES exhibition, many domestic manufacturers have introduced annual new products, music as the borderless design, flagship chip, and all-glass screen, millet's split borderless design, Hisense's laser TV, TCL Quantum TV, etc. The series of innovative technologies shines in the international market; at the AWE exhibition in Shanghai that will be opened on March 9th, with the exception of Xiaomi's non-rimless TV and micro-whale ultra-thin TV, Skyworth AR TV has created a “DTS area†for content. Watching TV, PPTV TVs based on the depth of sports IP, as well as Sharp, Samsung, and LG high-end TVs from Japanese and Korean brands will also be unveiled.
User: When to buy? how to buy?
TV as a must-have for everyone, the final bid is the user price increase, then the user in the face of price increases, is it really helpless?
The biggest magic weapon for saving consumers is "promotion." In all supermarkets, there is a saying “do not promote salesâ€, although the usual price of goods is put up, but in the promotion of the holiday, businesses often carry out a certain degree of concessions to consumers, or coupons, or full To reduce, or directly cut prices, consumers must choose to purchase on promotional festivals.
The second magic weapon for saving consumers is "new products." Due to rising panel prices, product price increases, compared to the old models with “old style, low functionality, and high pricesâ€, the new products with “new style, high functionality, and high price†introduced by manufacturers are more cost-effective. Therefore, consumers who plan to purchase should consider it more in new products.
The second magic weapon for saving consumers is "big size." By comparing the increase in panel prices, we can see that the growth rate of the small-sized panels is the highest, and the increase of the large-sized panels is the lowest. Therefore, the price increase of large-size products is also relatively small, and consumers can choose large according to their needs. Screen TV, enjoy a comfortable and enjoyable viewing experience.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
TV makers have complained that panel makers are happy to open flowers. Since July 2016, 32-inch panels have risen from 63 US dollars to 75.5 US dollars, of which the highest price was 79 US dollars in October last year; 40-inch panels rose from 97 US dollars to 145 US dollars. The increase was as high as 49.48%, which was the highest increase; the 43-inch panel climbed from $103 to $152; the 49-inch panel increased from $138 to $182; the 55-inch panel increased from $194 to $217, or 11.9%. The lowest increase in size.
In 2016, the entire Chinese color TV market experienced no increase in revenue. In 2016, China's total color TV sales exceeded 50 million units for the first time, reaching 50.89 million units, an increase of 7.8% year-on-year, but total sales were 156 billion yuan, a year-on-year decrease. 1.8%.
The Storm Group also mentioned in the 2016 annual performance forecast that the operating revenue in 2016 is expected to be approximately RMB 157.73 billion to RMB 173 million, an increase of 140% to 165% year-on-year; and the net profit attributable to shareholders of the listed company is approximately RMB 173.56 million to RMB 19.32 million. Declined by 60%-89.99%, the main reason for the decline is "affected by the cost factors such as panel price increases."
However, LG Display, the world's largest LCD panel maker, has become the beneficiary of this price increase. According to the 2016 financial report, its annual operating profit was 1.3 trillion won. Although it was 19% lower than last year, its fourth-quarter profit amounted to 904 billion won, which accounted for 69.5% of the annual profit. The highest profit record, which must be attributed to the arrogance of panel prices in the second half of 2016.
The panel is the most costly raw material in the whole machine, accounting for 50%-60% of the total cost of the whole machine, and its price can be described as a whole. In addition to panel prices all the way, the prices of other household electrical appliance raw materials have also increased since the third quarter of last year. As of February 26, copper prices have risen by 8.75% this year, aluminum has also increased by 11.11%, and cold rolled coils have risen. 0.63% (Founder Securities Research Report), the home appliance industry is experiencing a surge in prices of various raw materials.
The low-profit operation of the color TV industry strives to increase the value-added of raw materials The trend of raw material price increases is already a cliché, and the industry has been talking about it from last year. In fact, in addition to the industry's increasing value of raw materials, the low-profit operation of the color TV industry has also been worth noting.
TV manufacturers have finally been able to bear the burden of raising prices. However, after the price increase, how can we not affect sales, how to make consumers willing to accept price increases, TV manufacturers have become a new problem. Therefore, increasing the value-added of the product and then raising the price have become the best choice for many TV manufacturers. At the same time, television manufacturers, especially new manufacturers, are also deeply aware of this price war. If products rely too heavily on price wars, it is difficult to resist the turmoil brought by the market, increase the technological content of products, and it is essential to improve product competitiveness. .
At the beginning of the United States CES exhibition, many domestic manufacturers have introduced annual new products, music as the borderless design, flagship chip, and all-glass screen, millet's split borderless design, Hisense's laser TV, TCL Quantum TV, etc. The series of innovative technologies shines in the international market; at the AWE exhibition in Shanghai that will be opened on March 9th, with the exception of Xiaomi's non-rimless TV and micro-whale ultra-thin TV, Skyworth AR TV has created a “DTS area†for content. Watching TV, PPTV TVs based on the depth of sports IP, as well as Sharp, Samsung, and LG high-end TVs from Japanese and Korean brands will also be unveiled.
User: When to buy? how to buy?
TV as a must-have for everyone, the final bid is the user price increase, then the user in the face of price increases, is it really helpless?
The second magic weapon for saving consumers is "new products." Due to rising panel prices, product price increases, compared to the old models with “old style, low functionality, and high pricesâ€, the new products with “new style, high functionality, and high price†introduced by manufacturers are more cost-effective. Therefore, consumers who plan to purchase should consider it more in new products.
The second magic weapon for saving consumers is "big size." By comparing the increase in panel prices, we can see that the growth rate of the small-sized panels is the highest, and the increase of the large-sized panels is the lowest. Therefore, the price increase of large-size products is also relatively small, and consumers can choose large according to their needs. Screen TV, enjoy a comfortable and enjoyable viewing experience.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
ShenZhen Yinghuiyuan Electronics Co.,Ltd , https://www.yhypoweradapter.com