Diverse crystal light fun 2010 new trend

With the continuous progress of the times, people’s demands for lamps and lanterns have also been continuously improved. In recent years, the standard of living has improved, consumers’ demands on the home environment have not been improved, and the rise of specialty stores and store-in-shop models has gradually led the crystal lamps into the homes of ordinary people. .

At present, Jinan crystal lamp market is mixed with fish, 70% of the industry are operating crystal lamps. Among them, Jinda, Baohui, Kaiyuan, Otis, Huayi, Fushi, and Pinyuan have achieved outstanding performance. Among them, Jinda, Baohui, Kaiyuan, and Pinyuan have been operating in the form of specialty stores and store-in-shops. The market tends to be in two major development directions. First, traditional crystal lamps continue to be popular in the engineering channel market, and second, modern minimalist crystal lamps will continue to move towards a more fashionable and closer style of the home improvement market.

The biggest risk of operating the brand crystal lamp is the large investment, inventory, decoration investment and so on. At present, middle and low-end products are flooding the market with their low prices, and counterfeit winds are serious and prices are confusing. These have brought great impact to regular businesses. According to Ms. Meng Xiaoyu, Marketing Director of Hongli Lighting, Jinan, “Consumer spending tends to be more rational and more interested in specialized and branded products; on the other hand, brand influence, quality advantages and service advantages are all-inclusive. Blocking low-quality crystal lamps at the same time, in the evolution of the market at the same time establish their own brands; followed by more manufacturers to work hard in product quality and style, if the product is not new, lack of competitiveness and lighting prices are high, it is difficult to get consumers Recognition." Ms. Meng Xiaoyu said that Hongli Lighting, as a retail giant in the lighting market in Jinan, gathers brands and operates crystal lamps that are top brands at home and abroad. Among them, Jinda and Baohui Onis are particularly prominent, with luxurious stores and perfect after-sales services. Service, favored by high-consumption consumers in Quancheng, many business advantages, so that Hongli lighting has become synonymous with high-grade lighting, it also firmly occupy the majority of high-end market, crystal lamp market.

The competition in the future crystal lamp market is mainly brand competition. This is not only the product itself, but also the comprehensive strength of each manufacturer and the competition among various distributors. The service quality of manufacturers and distributors is also the winning sword, only better. Perfecting services and catering to the market can only occupy a place in the fiercely competitive market, so that it can not be eliminated by the market.