Intel Increases Sales Subsidy to Appeal Motherboard Manufacturers

According to news from Taiwanese motherboard makers, since the 6-series chipsets have been flawed, Intel has also planned to increase sales subsidies in order to appease board partners' emotions and stimulate the second, in addition to paying full costs and expenses related to motherboard partners. Quarterly PC market demand.

Since the 6 series motherboards account for less than 10% of the shipments of most manufacturers, the actual impact on costs and revenue is not significant, but consumer demand in February and March will be extremely soft due to this, and it is estimated that it will lead to shipments. Volume fell 10-15%.

In order to express its support for downstream partners, Intel plans to raise the budget for the second quarter of this year to subsidize the marketing activities of the motherboard manufacturers, which will drive the market demand to pick up.

With the shipment of Intel B3 stepping 6-series chipsets gradually returning to normal levels, ASUS, Gigabyte, MSI, Biostar and Other major manufacturers have announced new motherboards, and have used various measures to clearly label "B3" as a difference. . At the same time, the H61 chipset has also been opened, and related motherboards are being released.