European classical ceramic table lamp continues to sell in the next three to five years

Since last year, European classical ceramic table lamps have shown more and more strong momentum. With regard to the rise of European classical lamps, there are different views among the industry. Some people think that it may be a flash in the pan. Others think that they will continue to be popular. Unfortunately, no matter whether it is a square or an opposing party, there are no good reasons. Fortunately, the market rule does not recognize the reason, only the trend and the law.

Jiuzheng Building Materials Network Xiaobian after long-term observation, thinking and research concluded that the European classic lamp will continue to be popular in the next three or five years, the reasons are as follows:

Let's take a look at what is the classic European lamp. The European classical lamp is actually the European and American style antique lighting. The extension of the concept is very extensive. The current popular ones are forged wrought iron, resin, copper and other types of products. The label of this type of product is European and American culture. Retro and nostalgia are the basic tone of life in Europe for the past 30 years. They are instinctive contradictions to the increasingly industrialized and urbanized hustle and bustle. Against this background, the decorative styles (including lighting styles) of European buildings are reverting to vintage and nostalgic directions. European lamps were first popular in Southeast Asia, Hong Kong, and Taiwan. In recent years, they have gradually penetrated into China's mainland. The classical European style lamp has just entered the mainland when the way is very narrow, mainly used in some European-style high-level hotel hotels, Loutang clubs, top villas. Later, in some large cities that were deeply influenced by Western culture, such as Shanghai, Qingdao, Hangzhou, and Beijing, the civil construction gradually spread and became increasingly fierce.

The European trend is gradually becoming a major trend in China for a long time to come. The Chinese people have always had a tradition of worshipping the oceans. Whether civilians or expensive, they are proud of consuming European and American goods. This is not the case for decoration, furniture, electrical appliances and clothing. When the entire style tends to Europeanization, lighting is inevitably Europeanized. The two major consumer trends in Europe and the United States are retro and nostalgic, and second, fashion trends. Fashion trends are often concentrated on young people, and mature consumer groups tend to be retro and nostalgic. This group of mature consumers will undoubtedly affect China's high-level consumer groups. This is the mainstream direction.

China’s middle class is composed of two major groups of people: foreigners returning to China, these dignitaries, entrepreneurs, or senior white-collar workers are deeply impressed by European and American cultures. The mode of life of the middle class in Europe is their role model. There is no doubt that they will It is a large consumer group that uses European classical lamps; the young and middle-aged entrepreneurs who are desperately fighting in the mainland have accumulated large sums of wealth, they have no independent claims for consumption, and the trend of European style will also become their trend. The consumption direction of China's middle class is undoubtedly the mainstream consumption direction of high-end people.

The two major groups that promote fashion trends are consumers and communicators. Of course, consumers are also communicators, but they are only shallow; only when popular culture is spread as a culture, popular things can last forever. In the field of classical European lamps, there are two terrible forces: designing lecturers or designers of design institutes. Many of the senior lecturers at the design universities have come back from studying abroad. They are deeply influenced by foreign styles of decoration. Research and lectures are inevitably admired European styles and promote European antique lamps. And they are important forces that influence the future to become designers or high-income groups. This continuous stream of future high-income groups or the middle class will once again become the backbone of the consumption of European antique lamps.

Today, no one overlooks the power of designers, especially engineering firms. Designers are bridges between products and household consumers. Although they can't control consumers, they are the most important forces that influence consumer choice. The Chinese designers have always adhered to the principle of “foreign use”. Therefore, drawing European and American elements in design projects is their inevitable routine. When the design style tends to Europe and the United States, matching lighting fixtures must be based on European and American styles. When the designer's orientation becomes mainstream, there is no doubt that it will affect the entire format.

Another great feature of the European classical ceramic table lamp is that there is a large profit margin. In an industry where product prices are increasingly transparent, businesses are very concerned about lighting products with profit margins. Once discovered, it will be rushing. European classical lamps were first popular in Europe and the United States and were important decorative lamps. The significant difference between decorative lighting and general lighting products is the creation of cultural content and atmosphere. Such lamps can not only be sold as art, but also can be sold as luxury goods to a certain extent, so they are heavily relied upon by merchants. When a type of light fixture is favored by consumers, designers are valued, and businesses are also pushing hard to promote, it is impossible to think about how hot it is.