The first three quarters of high growth not only set the TCL Group's direction throughout the year, but more importantly, it depends on the performance of 2017 to see the future of TCL. LCD panels, multimedia services, and end-users will continue to climb or become TCL’s three profitable points in 2018.
On October 25, TCL Group released the third quarterly report of 2017. During the reporting period, the company realized operating revenue of 82.21 billion yuan, an increase of 5.82% year-on-year; net profit of 3.03 billion yuan, an increase of 48.6% year-on-year; net profit attributable to the shareholders of the listed company. 1.91 billion yuan, a year-on-year increase of 23.9%.
However, the profit indicated in this data also includes 801 million yuan that TCL acquired from its subsidiary in the third quarter of this year. If this part is excluded, TCL Group’s net profit in the first three quarters increased by 144.6% year-on-year, of which listed companies are listed companies. The net profit of shareholders increased by 126.3% year-on-year. The data shows that TCL Group's profitability has increased significantly.
Under normal circumstances, the market performance in the first three quarters can basically determine the trend of the company throughout the year. If a company is in a period of strong outbreak in the main growth point in 2017 and holds the right to speak in the industry on a global scale, then it can be judged that 2018 will also be in a period of sustained growth.
One of the profitable points in 2018: LCD panel or an important source
According to the data of TCL Corporation, in this year's Q1-Q3, Huaxing Optoelectronics achieved sales of 20.44 billion yuan,
With an increase of 33.9%, the profit before interest, taxes, depreciation and amortization was 88.59 billion yuan, a year-on-year increase of 154.1%.
Huaxing Optoelectronics is an important LCD panel manufacturer under TCL. Under the influence of the popular LCD panel market in recent years, it has grown rapidly. At present, Huaxing Optoelectronics has become a world-class LCD panel manufacturer.
From a product structure point of view, China Star Optoelectronics 8.5 generation of liquid crystal cutting technology t1, t2 production lines continue to maintain full-scale full-selling state, production and yield rate to maintain the industry-leading level, also has a very big improvement in products, including 32-inch TV display panel market The market share has reached the second place in the world, and the 55-inch and above high-end display panel products currently the most mainstream in the market maintain the top position in the national market share.
This year's t3 production line using the sixth-generation LTPS also maintained a growth in shipment growth, and based on market demand, developed a variety of products, and will achieve mass production in Q4. The most advanced 11th-generation TFT-LCD and AMOLED display device t6 is currently under construction.
These data all reflect the phenomenon that the market demand for large-size display panels is continuously increasing. In recent years, consumer demand for display devices continues to increase rapidly. Regardless of TVs, monitors, or mobile phone screens, they are rapidly shifting toward high-definition and large-screen display. Consumers' attention on large-screen products continues to increase. Large screens in the market The market share of products continues to increase, which has also led to a growing demand for large-screen display panels.
Based on this, China Star Optoelectronics has shown significant growth in its Q1-Q3 revenue this year. On the one hand, it is due to its own technology and product quality leading the entire industry. On the other hand, it is inseparable from the growth in market demand.
From the perspective of leading trends, TCL's Huaxing Optronics covers all parts of the product line. Among them, t1 is the world's largest production capacity of the 8.5 generation LCD panel production line, while the 11th generation LCD panel production line under construction is currently the global generation. The highest LCD panel production line. This makes TCL become the only domestic television company to complete the vertical integration of the industry chain, but also makes TCL successfully among the first camp of the global LCD panel.
For the color TV industry, holding the right to speak on the panel has had a multiplier effect. On the one hand, after years of accumulation, TCL is in the first step of sales on a global scale; on the other hand, its own brand has gradually begun to penetrate the world. For color TVs, the influence of panel technology and price on color TV is self-evident.
Therefore, TCL’s China Star Optoelectronics will become one of the major tools for TCL’s profit growth in the future.
The second profit point in 2018: TCL in the domestic market continues to advance
It is worth noting that the data in the three quarterly reports showed that the average price of TCL smart TV sales increased by 19.3%, and cumulative sales of LCD TVs totaled 16.476 million units, an increase of 10.5% year-on-year, and smart TV sales were 10.24 million, an increase of 27.8% year-on-year. Sales of high-end products such as quantum dots, curved surfaces, 4K and large screens continued to increase.
Looking at the domestic market, TCL’s performance has been remarkable since 2017. From January to September, sales of TCL smart TVs reached 8.041 million units, an increase of 59.5% year-on-year.
Judging from the two sales months in August and September, TCL TV sales continued to climb. Data show that in August LCD TV products sold 2.056 million units, an increase of 24.1%. The performance of smart TVs was outstanding. In the same month, sales of 1.104 million units were achieved, an increase of 59.7% year-on-year; among them, domestic sales of smart Internet TVs were 511,000, accounting for 65.3% of sales of TCL multimedia LCD TVs in the domestic market.
In September, sales of LCD TVs were 2.305 million units, up 12.8% year-on-year; in September, sales of smart network TVs were 1.460 million, an increase of 35.7% year-on-year; of which domestic smart TV sales were 802,000, accounting for TCL multimedia LCD TVs. 74.0% of sales in the domestic market.
On the day of the TCL Jingdong peak carnival just ended on October 25th, TCL TV won the first place in sales volume; its sales increased 1037% year-on-year, which was 8 times of the average daily sales in September. On the day of the event, Jingdong had 7 TCLs for every 10 curved TVs sold.
This shows the strong growth of TCL. In particular, the launch of the TCL X6 XESS private cinema has received great attention from the market.
This commitment to sound breakthrough, in order to create a truly private cinema, uses Harman Kardon international brand audio. The industry's first high-end configuration with standard 7.1.4 supports Dolby Atmos, DTS:X audio technology; supports online and USB playback of music, Bluetooth playback, and also supports sound return and night mode. By adopting the MS938+ DSP dual-professional audio decoding engine, it is possible to solve the problem that most of conventional chips can only decode 2.0 audio coding problems, thereby bringing about a surround sound experience.
At present, TCL TV has three major X/C/P product lines. Among them, the X series takes "the beauty of science and technology and art" as the core highlights. The X6 XESS private cinema is the newest product of TCL's high-end sub-brand XESS. It is a super flagship created by the aesthetic concept of art, luxury technology and cinematic sound and picture technology.
From the market feedback point of view, TCL TV X / C / P three major product lines received wide acclaim in the market, which have become TCL extra points. Industry analysts believe that after the major three major product lines of TCL TV X/C/P have passed the market inspection in 2017, good user experience will further boost overall sales of TCL. Affected by this, in 2018 TCL's TV brand series sales are expected to continue to increase.
Third Profit Point in 2018: Terminal Active Users Continue to Ascend
According to quarterly reports in the first three quarters, smart network televisions have accounted for more than 62% of the sales of TCL LCD TVs. At the same time, as of Q3, cumulative activation users of TCL smart network TV terminals have reached 21.765 million, of which 9.876 million are daily active users in September.
TCL has accumulated 36,164,000 active users through the network-operated smart network TV terminals, of which the daily average number of active users reached 14.09 million in September. The scale of game application users is 13.265 million. The cumulative number of active users of the company’s mobile Internet application platform has reached 208 million, an increase of 463.8% year-on-year; of these, the number of monthly active users in September 2017 was 77,611,000, an increase of 605.9% year-on-year, and the cumulative download application was 7.1 million.
From this data, we can clearly see that behind the continuous increase of active users of TCL smart TVs, consumers’ expectations for TV products are not merely based on the acceptance of TV programs, but are more concerned with the rich contents of smart TVs. , And according to their own preferences, download different apps or customize different content, and this is where TCL can hit consumers.
TCL, another born sub-brand Thunderbird TV full of Internet genes, introduced Tencent as a strategic investor in June, and has conducted further in-depth cooperation with content sharing, product innovation, marketing, and member operations. Promote the rapid growth of TCL's income in the home Internet business.
2017 has entered a countdown. TCL exceeding expectations is expected to continue its good momentum in the fourth quarter. Based on the overall performance in January-October 2017, TCL’s three profitable points may hopefully continue the good situation in 2017 and bring a good start to 2018.
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