[PConline News] Teufel at CES Asia this time, Teufel has a very high reputation in the European market, but it is still relatively new to Chinese consumers. Teufel, who participated in the Asia Consumer Electronics Show for the second time, brought us a unique audio feast. The honored to Teufel's CEO Edgar Van Virgin Shum, and (sound) Mr. Teufel, General Manager of China's Tian Liang, as we introduce this high-end audio brand Teufel:
Second year at CES Asia
This year is our second participation CES Asia exhibition, we understand the CES Asia exhibition last year, last year's booth is relatively small, this year to prepare in advance for some time, there is a relatively large and comparative nice booth. This year we have more and more different products. At the same time, CES Asia is not the same as last year. It is even bigger. In the third year, CES Asia is definitely bigger and more beautiful. So we are very honored to attend the CES Asia exhibition, and the Asian market is also very important to us.
Consumers in China are increasingly demanding the quality of electronic consumer goods, and they are increasingly demanding sound quality and appearance of home theaters, portable and portable products, and the appearance of consumer products, and China’s consumer goods market is growing rapidly. , so we are also paying more and more attention to the Chinese market.
Consumers in China are increasingly demanding the quality of electronic consumer goods, and they are increasingly demanding sound quality and appearance of home theaters, portable and portable products, and the appearance of consumer products, and China’s consumer goods market is growing rapidly. , so we are also paying more and more attention to the Chinese market.
Teufel fully enters the Chinese market
Teufel's earliest entry into the Chinese market was home theater products, and it is one of the best products of its kind on the market. This will be Teufel's first step in China. The second step will introduce headphones, Bluetooth speakers and other products in the Chinese market.
So far, Teufel's home theater products have already been sold in about 40 retail stores in China. Then there will be more than 40 chain stores of Sumitomo Electronics to sell and provide products that experience Teufel's headsets and Bluetooth speakers. JD.com will also launch Teufel's products, followed by Tmall.
Two brands develop simultaneously
The Teufel brand sells from tiny bluetooth speakers and headphones to large home theaters. At the same time, Teufel has another brand called Raumfeld. It is a product that specializes in WiFi speakers, such as in bathrooms or kitchens where WiFi is available. Used speakers. Some brands similar to the United States are called SONOS products. Teufel and Raumfeld are two brands that we will develop simultaneously and open up the market.
Teufel will be stable and marketable
The Chinese market is very large, but at the same time, the Chinese market is also difficult to do. Although the expectation for the future of the Chinese market is great, at this stage, we will do it one step at a time in the Chinese market. We will not say that we must have a sudden and explosive growth. Of course, at the same time in the European market, Teufel has achieved an annual growth of 35% in the European market with no growth or even a decrease in other brands in the past few years, and it has very good results.
In all of our product designs, sound quality is always the most critical, and all research and development related to sound quality will be conducted in Germany. This is also because more and more consumers are pursuing high sound quality. In this regard, the European market and the Chinese market are the same.
In the future, most of Teufel's products in China may be the same as in Europe, but there may be some products. We will make some changes in design for the needs of Chinese consumers, but we will never lower standards in terms of internal sound quality. Because the sound quality is what we Teufel value most.
Let Chinese consumers know more about Teufel
Teufel's high-end products have matured in Europe. In Europe, it is the top three brands of this type, but in China we are still new and it takes time to develop the market. We will focus on expanding the market for headsets and Bluetooth speakers in the Chinese market. It will be more suitable for people in the 25-year-old Chinese market than in Europe. Like this speaker is a Bluetooth, it shows a mini version of the big Bluetooth speaker, and it can be two Bluetooth speakers are paired to achieve stereo effects. The quality is high and the sound is great!
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