The first is Spotify, then Netflix, and now HTC also thinks it's time to bet on subscription services. HTC's Viveport VR subscription service is now officially open to developers, allowing them to register games and VR experiences. It is understood that Viveport's subscription service will be launched later this spring.
As early as the CES conference at the beginning of this year, HTC plans to launch a subscription service for Vive VR Head Start. In an interview, Viveport President Rikard Steiber said that since the CES 2017 conference announced the news, more than 14,000 consumers have signed up to receive notifications about subscription services. The company has not yet announced the final game list, and Stebber pointed out that Viveport’s subscription service fees will be similar to the Netflix and Spotify models.
He also revealed some key details: HTC will launch a subscription service in the coming weeks, and the new and existing Vive head owners will receive one month of free access time.
After paying a monthly subscription fee, consumers will be able to download a limited number of games and experiences at once. Stebenberg said that HTC will provide "a handful of" content at the same time, and users can then choose to "trade" one of the games or experiences to download and use the new content.
Stebenberg stressed that the subscription service is not only a proven business model, but also a good way to increase the exposure of VR games and experiences. Otherwise, these contents may be lost in the current 1000 games that support Vive headlines. "We think this is a very important promotional tool," he said.
He believes that some developers may decide to sign up for subscription service first to get higher exposure before they sell. Other developers can still adopt more traditional channels and sell the game separately before they eventually register to join the subscription service. He explained that the company will adopt a rake-pulling method that is divided into four or six, HTC charges 40% of the subscription service revenue, and developers account for 60%.
Some well-known publishers have now signed up to join Viveport's subscription services, including Time Magazine’s Pearl Harbor and Streamer, Steel Wool Studios’ Mars Odyssey and Groove Jones’s Arcade Artist.
HTC hopes to use the game developer conference held in San Francisco next week to attract more developers and publishers. Stebenberg said: "We are trying to create some urgency."
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