Hunan Business School approved the establishment of a new retail virtual reality technology Hunan Provincial Key Laboratory

Recently, the “Hunan Key Laboratory of New Retail Virtual Reality Technology” declared by the Hunan Business School was officially issued by the Science and Technology Department of Hunan Province. "The Key Laboratory of New Retail Virtual Reality Technology in Hunan Province" is the second provincial key laboratory approved by Hunan Business School following the "Key Laboratory of Mobile Commerce Intelligence."

It is understood that the key laboratory aims at the current economic development and academic frontiers and actively grasps the overall development trend of the global new retail formats, guided by the analysis of the new retail business model development and user consumption behavior mechanism, virtual reality technology, artificial intelligence, and large Research on technologies and methods such as data analysis, Internet of Things, and cloud computing are breakthroughs, holographic simulations of interactive consumption scenarios, and smart business applications as the carriers to develop theories, techniques and methods related to user behavior perception, information processing, panoramic simulation, and business intelligence decision-making. Applied research.

The laboratory integrates school resources and relies on the talent resources of colleges such as Big Data and Internet Innovation Research, Computer and Information Engineering College to conduct user behavior perception and analysis based on virtual reality technology in a new retail business environment, and multi-source heterogeneous information fusion and construction. Real-time interactive scene simulation, real-time interactive scene simulation, VR intelligent processing technologies, etc., to solve social and economic management and technical issues, focus on new retail behavioral awareness and information processing, multi-source information fusion and modeling, interactive holography The situation simulation, new retail VR intelligent processing and applications have formed distinctive features, and strive to be built into the domestic advanced, provincial first-class key laboratory.

The VR network will continue to pay attention to and report on research progress in the field of virtual reality in universities across the country, so stay tuned.

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