OFweek smart home network news in the new arrival this year, Sony's OLED camp, just launch a series of products, it caused a wave of turmoil in the market. It is well known that OLED technology has a high starting point. With the outstanding characteristics of OLED panels, the Sony OLED A1 came into being. It is also Sony's consistent color chip capability, and it has excellent capabilities with OLED panels, and two kinds of stunts. In recent days, Sony has given Among the sales figures and the proportion of OLED TV products, Sony BRAVIA OLED A1 is expected to win the top spot.
OLED market best-selling model ranking
· Within three weeks after the Sony BRAVIA OLED A1 was launched, the 65-inch and 55-inch products respectively occupied the first and fourth best-selling model of the OLED TV. Then what kind of charm would it have in order to be such a consumer in the market? welcome? In addition to the outstanding characteristics of OLED itself, Sony's image quality technology also contributed.
Screen Sound Field Technology Sets Another Wave of OLED Technology
The so-called “screen sound field†is a technology that is being applied at the patent application stage. A special drive device acts on the BRAVIA A1's OLED panel to make the screen vibrate to make a sound. Therefore, BRAVIA A1's OLED panel has both display capability and audio capability. Therefore, the entire device does not need to use an additional speaker to generate sounds. This eliminates the sound design of the front of the TV product and truly does not provide any TV in the past. The audiovisual experience is also the effect of "harmony between sound and picture." In this way, television can be more perfect "audio and video combination" to achieve a wider range of audio and video synchronization.
Sony Returns - BRAVIA OLED A1
The screen sound field technology has a fundamental change in the form of television products. The front speakers are the pain of television products. This is actually the reason why television products have not been able to achieve a narrow border on all sides, and Sony has broken the last one. The border, after all four sides are ultra-narrow, still maintains the integrated TV design.
Advanced version of X1 image processing chip allows TV's core competitiveness to return to quality
Ultra-thin, ultra-light, design, etc. are all sought after by TV manufacturers in recent years, and everyone has forgotten that the ultimate appeal of a TV product is always to get the closest to the real world through this “little windowâ€. The final importance of the picture and television products is always picture quality. Sony BRAVIA OLED A1 with this appeal is equipped with the latest Sony picture quality color chip, X1 advanced version, and after Z9D, once again will be the core competitiveness of TV. Return to picture quality, but this time Sony's "black technology" training object is OLED TV.
"One voice and one picture" - Sony BRAVIA OLED A1
The technical threshold of television products is very high, involving a series of complex technical fields such as panel, display technology, semiconductor technology, algorithms, and so on. Therefore, not everyone in the TV product market can join, and not everyone can do a good job. Sony has long been immersed in display technology. After the launch of the Z9D in 2016, it will have the last hint of LCD technology potential. Crushed out, this time finally the "black hand" extended to the OLED.
In terms of market demands, perhaps the user’s demand is more appropriate, and the price of OLED TV products is generally high. Sony BRAVIA OLED A1 has an attractive price competitiveness. The 65-inch product price is 35,999 yuan. This is the first case of the joint venture brand positioning of such OLED TV products, not to mention the support provided by the screen sound field and X1 Advanced Edition. In this way, Sony wins the next game in the OLED share battle. It is expected.
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