Jingdong has recently been relatively high-profile, in addition to continuing to increase JD + ecological chain of external cooperation in the product launch, crowdfunding and hardware manufacturers in cooperation with the field, but also introduced several joint-brand smart hardware products. As for this cooperation with Youku, "pretend to be a geek" believes that it may focus on smart TVs or routing treasures.
This year, video vendors seem to have a soft spot for smart TV hardware products. Some time ago, Storm Technology and PPTV launched smart TV products. Radio and TV broadcasters Gehua, CIBN, and others also introduced television sets. Recently there are rumors that the Oriental Pearl's popular network will launch TV hardware, even the former chairman of Shanghai Wenguang Li Ruigang after the departure of a new company founded a "micro-whale", to release Internet TV.
After the establishment of Youku Cloud Entertainment Division at the end of last year, it released three smart hardware products, namely Youku OTT Box, Routing Bao and Potato Pie. The potato pie is a large-screen Pad with touch control. Although it features video entertainment, it is strictly speaking not a TV. The Cloud Entertainment Division, which has been established for half a year, still has no smart TV products.
"Pretend to be a geek" noticed that in May this year, in the Youtu Smart Hardware Forum, the official revealed the news of the upcoming smart TV. As a major home appliance product, the mainstream price of smart TV 2000-4000 yuan is more suitable for using financial services such as JD’s white bars that can be phased out and have certain time-free interest-free functions.
In addition to the possibility of releasing smart TVs, Youku is very likely to release new route treasures. Prior to the IPO at the beginning of the year, the Jingdong platform was used as the initial booking platform for products.
Prior to this, Wu Xi, the general manager of Youtu Smart TV, once disclosed that “Rogue is a geek†revealed that RouteB will further increase its promotion efforts in the second half of the year. Allegedly, in addition to the introduction of more settled merchants, routing treasure will launch new models next month. Compared with the current model, in addition to the hardware configuration, appearance, and earning ability of gold coins, the product will also use a more unique sales method. Wu Hao said that this way of selling will be subversive.
In order to cope with the launch of the new model, Youku has previously launched the “high-value routing software project 1 yuan open beta†activities, allegedly the number of users participating in the beta has reached the upper limit of 1,000 people.
Because the unit price of router products is relatively low, if Youku cooperates with JD.com’s white paper to push routers, it may not be interest-free and installment payment functions. Combining several factors such as the introduction of new routers and the main free use of video VIP membership services in the near future, “pretends to be a geek†believes that both parties may make a fuss about product discounts and even hardware free.
Of course, these are all speculations based on recent trends in Youku's smart hardware. Previously, Jingdong has launched three co-branded smart hardware products with Changhong, Xunfei, and Xun. As for the kind of cooperation between Youku and JD.com, we have to wait until August 17 to announce the answer.
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