LED lighting market, two major marketing models opened the battle

With the rapid growth of LED lighting industry, many lighting companies have entered the field of LED lighting. With the rapid economic development, China's lighting lighting market has good prospects, home lighting industry will truly turn from the era of lighting to the lighting era. High-tech, large investment, and the post-era trend of the LED lighting market, if you blindly invest in the LED lighting market, it will only make you die.

Although after many years of development, the lighting industry has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding the market scale has become an inevitable form of rapid development of the lighting industry. Brand awareness ultimately depends on the long-term accumulation and growth of the company. In-depth consideration from the consumer's practical point of view is the source of consumer motivation. Experts said that modern lighting products should consider lighting and safety issues when considering energy saving and fashion. Judging from the characteristics of the media, TV commercials tend to be quick but often fleeting. On the contrary, with the gradual popularity of the Internet and popularization, online promotion has become a major means of small-scale, diversified marketing. With the gradual improvement of the lighting and lighting industry market, the ultimate battle for market competition is product and marketing. Products that cater to the trend of the city have become the center of business development. Of course, in the "big fight era" of home lighting, active marketing can often guide and promote market consumption.

Since 2010, lighting companies have attracted investment from hundreds of lighting investors through the national investment promotion. Through long-term television advertisements and online promotion, they have persisted in building brands and their images have helped them rise. However, the lighting industry, lighting industry giants, celebrity endorsements, sports sponsorship, as well as television advertising, outdoor, flat and other advertisements, so that the lighting industry surging, a small amount of advertising is often "dragged into the sea." In recent years, Zhongshan, Guangdong (Guzhen, Henglan, Dongsheng, Jiangmen), Foshan, Huizhou, Shenzhen, Dongguan and other lighting factories, light sources, electrical manufacturers, stores, shops everywhere, led the active development of the entire southern lighting market. According to the survey, in 2010, the modern lighting industry cluster in Zhongshan achieved an output value of more than 65 billion yuan, accounting for nearly 15% of the city's total industrial output value. It has more than 9300 lighting lighting and supporting enterprises, of which 32 are leading enterprises; the number of employees is about 158,000. people.

With the rise of the second and third-tier markets, the rapid spread of lighting fixtures in counties and districts, at the same time, the overall lighting has become increasingly fierce. For many lighting companies, how to effectively explore the market and increase sales, not only need to solve the problem of after-sales service, product architecture and so on. Low-cost, high-efficiency marketing can keep brand market competition advantage.