MediaTek Full HD Analog TV Solution Leads LCD TV Trends

MediaTek Announces the Launch of the World's First Miniaturized 128-pin Analog TV MT8223 with Full HD Picture Quality. This cost-effective solution will enable TV manufacturers to meet the urgent needs of color TV manufacturers to cope with large-size LCD TV hot spots in the global market. . The MT8223 is an entry-level full HD picture quality analog TV solution that offers consumers the perfect premium audiovisual entertainment experience.

According to Chen Zhicheng, general manager of MediaTek Digital TV Products Division, “The technological advantage of MediaTek is that our solution provides a universal platform that supports full HD picture quality and global analog TV specifications, and can achieve the most comprehensive cost at the most reasonable cost. In addition to saving customers a lot of development resources, it also provides flexible customization space, reduces the difficulty of system development, and more importantly, significantly shortens the time to market, all of which are to enhance the competitiveness of manufacturers, so that products can get more consumption. People's favor."

In fact, MediaTek has been working in the TV field for eight years. Its leading technology and solutions and service teams have obtained the adoption and recognition of the top three global television manufacturers, including European and American markets, in terms of quality and technology. The company leads the industry in terms of specifications and has achieved an impressive record in the global market.

The technical team of MediaTek will continue to provide real-time technical support to customers. At present, the top five brand customers in the domestic market have a close cooperation relationship with MediaTek, and the entire product has already been on the market. With the arrival of the LCD TV era, MediaTek's Full HD picture quality TV chip will help many LCD TV manufacturers stand out in the fiercely competitive market.

According to the latest report from the market research company DisplaySearch, global LCD TV shipments reached 146 million units in 2009, an increase of 37%. It is estimated that the size of flat panel TVs (LCD TVs and plasma TVs) in mainland China will reach 59 million units in 2014. The compound annual growth rate is 14%. The WitsView report also shows that the sales ratio of large-size LCD TVs will significantly increase in the second half of this year. The rising temperature of the LCD TV market has formed a major positive effect on the global, especially the mainland China color TV industry. It is expected that China will surpass North America in 2011 and become the world's largest LCD TV market.

With the increasing popularity of Full HD movies and the continuous enrichment of film sources, Full HD TV has become a hot product in the market. While admiring the blockbuster, the point-to-point Full HD effect of 1920×1080 resolution does give consumers extraordinary feelings; as the technology matures, the price of full HD panels is no longer as high as before, which makes Full HD resolution panel and HD panel prices are almost the same; plus consumer demand for TV viewing continues to increase, prompting manufacturers to continuously improve product performance and quality. These factors will promote the development of LCD TVs to full HD, especially in the large-size LCD TV market. Full-HD TV will dominate.

The MT8223 launched by MediaTek is one such solution. It is the most cost-effective entry-level product in the same-grade Full HD picture quality TV chip, making full use of MediaTek's proprietary technology and exquisite integration process.

MT8223 also has the advantages of high integration and low peripheral material cost (RBOM). It combines front-end IF demodulation and image decoding engines with high integration, ultra-high performance, and low-cost architecture, making it easy to adopt a low-cost dual-layer circuit board design. In addition, it also supports advanced image processing engines for large full-HDTVs and features enhanced audio decoding and post-processing technologies. USB-enabled music, picture multimedia playback, and HDMI input are also supported.

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